"Brand Merger" Becomes The Future Development Trend Of Shoe Market

"Acquisition overseas

Statistics from authoritative international organizations show that in 2010, the total amount of global M & A pactions reached US $2 trillion and 270 billion, of which China accounted for 8% of the global share market, and the amount of mergers and acquisitions rose to US $23 billion, becoming the second largest M & a country after the United States.

Some experts point out that instead of simply buying a foreign brand to kill the already heated domestic market, it is better to enter the global market through acquisition channels.

In this respect, the trend of YOUNGOR and China is a paragon.

After investing $120 million to acquire 100% equity of the new Malaysia company, YOUNGOR has acquired 14 production bases in Sri Lanka, Philippines and Guangdong, Jilin and other places in China, including more than 20 brands ODM processing business including POLO and CalvinKlein, and an excellent team with decades of experience in international brand management and design, a sales channel that includes hundreds of sales outlets in the United States, a powerful logistics system that guarantees the smooth flow of these goods into the department store.

China's takeover of Phenix, Japan's 91% stake, also includes Phenix's global ski and outdoor sportswear brand Phenix, skiing sportswear brand X-NIX, leisure brand Inhabitant, but the most consistent with China's appetite is that it owns the brand ownership and permanent management rights of Kappa in the Japanese market.

However, brand acquisition is not simply a capital operation. The purchasing power of an enterprise depends not only on the cost of payment, but also on the operation capability of the latter brand.

Adidas once took the first place in sports brand. However, after buying the US brand Reebok at a high price, it gave the competitor an opportunity to take advantage of indigestion. Nike took the opportunity to expand the product line to more sports fields.

This shows that although mergers and acquisitions can quickly get pnational operation channels, not every enterprise can taste the sweetness.

The industry has suggested that the right to operate overseas brands in Greater China can be used as a pitional form for acquiring international brands.

It is understood that, at present, the "playboy" and the American "Disney movement", the French "crocodile", the Italy "kangaroo", the British "San Fei Lai" and "rogue rabbit" and "Altman" series of cartoon image brands, have been Quanzhou shoes enterprises to obtain the agent production or sale rights, involving nearly 20 brands in Europe and America.