China Textile Association Specialized Committee Established

November 15th, China Home Textile Association The market strategy has taken a solid step forward. Distributor The Specialized Committee was formally established by the Ministry of civil affairs of China. Yang Zhaohua, President of China Textile Association, also serves as the director of the special committee.

Yang Zhaohua emphasized that the establishment of Specialized Committee will accelerate the formation of channel branding. Brand channel providers with stronger information communication function will become the object of cooperation among home textile enterprises, because it is very important for enterprises to shape their own image and speed up their development.

In recent years, the battle of the resources of the distributors is common in the home textile industry. channel Who will have the right to speak at the end? However, disorderly market competition can easily lead to disorder of market order and unfavorable to the establishment of benign operation mechanism. The establishment of Specialized Committee by the China Textile Association will not only solve the channel problems, but also guide the market order to a healthy track. Dealer Specialized Committee will provide a platform for home textile enterprises, so that more excellent channel providers can exchange experiences and discuss the channel construction of home textile industry. At the same time, channel providers can establish a benign interworking mechanism with suppliers so that the home textile industry chain will form a rapid linkage effect from product development to manufacturing and sales.

Yang Zhaohua said: "the most important function of dealer Specialized Committee is to further improve the standardization of the existing professional market, foster a fair competitive market environment, build an efficient logistics and spanportation system, and strengthen the market and enterprises. brand Based on the summary of the successful mode, it is necessary to popularize the brand incubators in the small and medium enterprises, and integrate them into the qualified areas, integrate into the concept of home textiles and large household, and achieve a good market driven regional industrial development.

In fact, the channel construction of home textile industry has never stopped the pace of innovation. From supermarkets, shopping malls to stores, and then to the home experience Museum, the innovation of channels can always inject new impetus to the home textile industry. The domestic textile association's top-down channel innovation and land care service itself provides practical guidance and innovative samples for the home textile industry.

At the meeting, the problems raised by some home textile and textile enterprises were worth considering: first, most of China's curtain and fabric enterprises were regional brands, with small scale, weak profitability and lack of talents, resulting in the two development capacity of products not strong enough, and at present, they are selling raw materials. Two, the price is soaring, and the cost of raw materials and labor has increased rapidly. Some enterprises have been following the trend of rising prices, resulting in higher prices of terminal products. consumption Burden. Three, the design enterprise lacks professional design personnel, many designers are trained by enterprises themselves, lack of systematic theoretical knowledge. Therefore, the training of professional designers is very important.

Some dealers suggest that the current curtain wall fabric industry circulation channel construction is imminent. On the one hand, there is no production and processing standard for cloth art, and the association needs to promote the standard construction. On the other hand, the lack of circulation link brands, the industry should strengthen the brand building of production and circulation links.

The real problem is that because of the degeneration of market terminals and the arduous nature, the breakthrough of a channel needs to be tested for a long time. In this process, many enterprises are unable to bear the loneliness and the cost investment is huge. They often choose to abandon the new mode. Therefore, the channel innovation of home textile enterprises is still a long way to go.