Global Tour Of Unbounded Creative Alliance: Perspective Of Current Multi Brand Stores

On the four international fashion week, many brands display and explain their works in show room after the release of the show, in order to narrow the distance from the media and buyers.

Compared to the conceptual and artistic release show, show room is a more practical business place.

However, the domestic fashion business model is different from foreign countries.

"This is due to the upgrading of domestic channels."

Zhao Qian, the director of the international fashion agency, said that the multi brand stores in China are quietly rising, and show room came into being.

{page_break}

Zhao Qian said that many of the domestic traditional brands have begun to be in the store or compound store. In this store, they may not only own their own brand clothes, but also have other brands of clothes, and not only for clothing, but also for ornaments, household items, etc.

I.T, a famous multi brand group in Hongkong, has built up a brand integration store after mixing its brands such as b+ab and izzue. The colorful city children's Square invested by Suzhou colorful city clothing company has not only the brand of children's clothing under the colorful city, but also a batch of other children's brand cards of other enterprises.

There are also some designer brand integration stores, such as BNC peppermint glutinous rice scallion and Nanjing's D.F Buyers Shop.

"These multi brand stores often need a lot of resources. Finding a brand through T shows is one of the important paths. After all, the brand of the show is in the minority, which requires us to integrate design resources and make them commercialized."

Zhao Qian said.