Industry Tracking Tieling Shoe Market Survey Report

Reporter's perspective: from the overall market in Tieling, franchised stores, shoe cities and shopping malls can be described as three points. Stores are facing young people, shoe cities catch the middle and low end leather shoes consumers, while shopping malls are firmly locked in the local high-end consumer groups. Aiming at the current market situation in Tieling, finding breakthroughs and getting rid of homogenization competition is the way out for the development of monopoly brands. How to maintain customers in shoe city and shopping malls is the crux of the problem that operators must face and urgently need to solve.

1, business circle

The main business areas in Tieling are Guangyu street, Xinhua Street and South Road. Among them, the middle part of Guangyu street is a first-class business circle with large traffic volume and high consumption level. South Road and Xinhua Street belong to the two level business circle, with the center of Da Shang Xin Ma and Xing Long Department as the center. The sports brand and some boutique shops also have many layout.

2. Store

The stores in Tieling mainly focus on Guangyu street, Xinhua Street and South Road, mainly on sports brand. Among them, Lining 5, XTEP 4, 361 degrees, Adidas 3, Nike, Anta, del Hui 2, noble bird, PEAK and so on have also been settled. The shoe stores are located in the northern section of Guangyu street, with only a few of them, such as Australian, red dragonfly, Whitt, Daphne and so on. These monopoly brands usually have special hall counters in shoe city and shopping malls.

3, shoe city

Shoes city, thousands of flat stores are divided into two levels, the first floor is the boutique, the two floor is the public brand and some sports brand, the brand of BELLE, Mong Ni, good people, coffee lady, he, Kangnai, Goldlion, Cartier Le crocodile, spider king, Mu Lin Sen, San Diego, French kangaroo, rich birds, Jay Hao, Whitt, red dragonfly, Paul gayty, Chun Da, DESAY dilun, Aaron, Tai Zi long leather, Bai Shi, spider king, Erkang, Duke, Ashikagashita To, tobacco fighting elderly, Anta, wo Bu, PEAK, Hongxing Erke, Yisi higher. The largest shoe city in Tieling is Huifeng, located in the middle section of Guangyu street. Different positioning brands are for different grades of consumers. Each brand has its own counter, and its staff is managed by Huifeng shoes city. The way of cooperation with brands is also consistent with shopping malls. Cooperation in the form of deduction is generally around 25 points.

4, shopping malls

There are 3 shopping malls in Tieling: Xing Long department store, new business mart, joint new world department store. Due to the cooperation of the new world, leasing brands include Gao Qi, Satchi, Qi Le Di, SKAP, sanding, red sand and other brands, and the volume of passenger flow is relatively small.

Its brands include Iraqi partners, kissing cats, crocodile shirts, baidesen, Sanger, Baer, lespice, playboy, ECCO, woodpecker, Goldlion, Daphne, Jin Mai Wang, Kangnai, golden monkey, Hasen, bird of fortune, FED, Sophia, Saturday, Okaso, her, sada, Teenmix, Baidu, BELLE, Arsenal, Alpas, kangaroo sports, BELLE, 361, Jones, Chanda, Playboy sports, Zhengda, QQ sports, Lining, Disney sports, Hong, Hongxing Erke, Kun, Jordan, camel, guddada, Jordan and so on. New Mart enters

Xing lung department store has the most popular popularity, which is related to the first floor supermarket. Goldlion, Cartier, crocodile, bingo, kissing cat, Saturday, FBL, Staccato, DESAY, dilon, Teenmix, BELLE, 100 thousand, woodpecker, woodpecker, fortune bird, Kangnai, he, she, Baidu, Ji, seven wolves, Julia, hon, Kappa, new Bai Lun, Wei, bang Wei, A Senna, gueren bird, Hongxing Erke, Yue, 361, Lining, Dunlop, Columbia, Pathfinder, Columbo, kentu peak, camel and so on. Although there are not many brands, the grades are relatively high. The entry of Dunlop, Columbia, Pathfinder, Columbo, Kate peak, camel and other outdoor brands not only promoted the overall brand positioning, but also greatly improved the profit of the mall itself.

Link: Urban generalization

Tieling is one of the 14 provincial cities in Liaoning Province, located in the northern part of Liaoning Province, the middle part of the Songliao plain, the south is adjacent to Shenyang and Fushun, and the north is connected with Siping City, Jilin province. It borders on Fushun City Qingyuan Manchu Autonomous County and Liaoyuan City, Jilin Province. Known as "granary of Northern Liaoning", it has 4 national commodity grain base counties. In the normal year, the total grain output of the city is more than 2 billion 500 million kilograms, of which 2 billion kg of corn and 2/3 of the total export volume. The existing machinery, electronics, metallurgy, coal, rubber and plastic, food, leather, medicine, chemical, textile and other 35 industries, the city's existing industrial enterprises more than 19700, of which 227 Enterprises above designated size.