Analysis: Five Major Factors To Curb The Development Of Children'S Wear Industry In China

With the growth of children's consumption groups, children's clothing market has become the most popular one in China.

(1) lack of outstanding talents, especially outstanding children's wear designers.

Enterprise product development is more of a reference and combination.

Large enterprises learn from and combine children's clothing design in Europe, the United States, Korea, Japan, Hong Kong and Taiwan. Small and medium-sized enterprises are mostly looking at the new products of large enterprises, waiting for reference and combination.

At the same time, the marketing elite and skilled technicians are also quite lacking.

(two) lack of innovation consciousness.

Designers who have been engaged in design for many years are apt to commit "empiricism" and often face the two words of "breaking through".

Innovation includes business model innovation, management innovation and fashion style innovation.

In terms of storefront management, serialization consciousness is not strong.

Some brand stores often sell only individual clothing products, which appear rather monotonous. In fact, they can be mainly made up of children's clothing, outsourced by children's shoes, satchel and stationery. This will not only enrich the products, but also improve the price of the whole set of clothes, and at the same time, improve the product's quality.

In design, plagiarism is common.

In the management of enterprises, many enterprises still practise extensive mode, and carry out family management.

(three) the consciousness of cultural construction is not strong.

In order to win the market of modern clothing products, a very important reason is to let consumers accept their cultural ideas.

Whether it is from the regional culture of the children's clothing base in China's children's wear industry, or the cultural construction within a single enterprise, it is obviously not enough to do so, and it is far inferior to that of women's clothing, so it has its own unique style charm, so the cultural construction of Chinese children's wear industry.

(four) the lack of leading and internationally competitive brands.

According to the senior personages in the industry, an important criterion for the development of industrial clusters is to see if they can have a number of leading brands, such as Ningbo men's wear, YOUNGOR, Shanshan, Luo Meng, Beijing women's wear, white collar, Shandong suits, bridegroom, red collar and so on.

Although there are some well-known brands in the children's clothing base of China's children's wear industry, such as Foshan's green frog, Prince's hair, baby's house, Wenzhou's fragrant cat, red, yellow and blue, thousands of millions, Shishi's colorful clouds, wild leopards and so on, but very few, the influence also cannot match the men's clothing and the women's clothing big name, and is far from the international brand.

(five) from the external environment, the green barrier of children's clothing export in China's children's wear industry also has restrictions on the marketing channel of children's wear.

The so-called green trade barrier refers to the measures adopted by importing countries to restrict imports in order to protect the health of the ecological environment, natural resources, human beings and animals and plants, which constitutes a green barrier for the exports of products or services around the world.

The international environmental conventions, the environmental provisions in the WTO agreement, the series standards of the international environmental management system, the green marking system, the domestic environment and trade regulations of importing countries, the environmental and technological standards of importing countries, on the one hand, are conducive to environmental protection and sustainable development; on the other hand, they can also form the source of green trade barriers.