De Kai Breaks Wool Dye Import Dependence

Zhang Xinghua had never thought that when the factory (dyed eight factories) failed to pay wages, the "three production" set up by several technicians would become the number one enterprise in the industry today, and "one careless" made a domestic "only": the dlongsu used in cashmere dyeing, the wool dye and its series products, only Tianjin Dekai chemical Limited by Share Ltd can carry out comprehensive production.

Now, most of their products are "import substitution", and "Delong" is one of them.

1 seize the domestic high-end market

Delong only accounts for 1/3 of the total output of de Kai, but it is the main source of profits for the company.

It is reported that the profit rate of Delong is 60%-70%, which is a very substantial profit margin for the total profit rate of around 8%.

At the same time,

In the past, most of China's high-end cashmere products mostly used the hair dye of Ciba, and this "import dependence" lasted for many years.

Ciba's wool dyes can sell about 2000 tons a year in the country.

The emergence of de Kai broke this "Convention".

De Kai's Delong has entered the market at a price lower than the import price and quickly "occupied" the original market share of some Ciba companies.

"After we came in, the product of Ciba reduced by 50%."

Zhang Xinghua, deputy general manager of Tianjin de Kai chemical Limited by Share Ltd, said.

But this did not affect the plan of Delhi to expand its territory, and Ordos became the main buyer of Delong.

It is understood that as the product price of de Kai is 2000-3000 yuan / ton higher than the price of domestic similar products, low end users can not afford it, so de Kay positioned the target customer group in the high-end.

"Before, high-end market importers dominate the market; now, Dekai and foreign enterprises share the market equally; in the future, Dekai will replace imports."

Zhang Xinghua said that instead of "import", he seized the domestic market.

Of course, de Kai also wants to enter the international market as early as possible, but now it seems quite difficult.

It is understood that, in order to enter the international market, enterprises need to block many Chinese enterprises through the "REACH regulations", which is similar to the European market "access permit" laws and regulations.

Zhang Xinghua told the new financial reporter: "this is a technology.

2 technological breakthroughs bring profits

In fact, most Chinese printing and dyeing enterprises follow the road of imitation.

The financial crisis in 2009 eliminated the original more than 100 dyestuffs factories to twenty or thirty.

At present, more than 60% of the dyestuffs in China are producing large amounts of common dyes.

De Kay stopped "replicating" from 2006, and now de Kay has won 12 international dye quotes.

Recently, Zhang Xinghua became interested in digital ink jet printing dyes.

According to the introduction, digital inkjet printing technology involves dyes, machinery, printing and dyeing, computers and other production factors. Compared with traditional printing and dyeing, digital inkjet printing technology is more effective.

But at present, the technology has not been pushed out in China because of consumables (dyes).

The other parts of the digital inkjet printing technology have been nationalized, and only dyes should be imported.

Because of the high cost of digital ink jet printing, the traditional printing and dyeing methods are still used in the workshop.

It is understood that the technology is mainly mastered by some countries in Japan and Europe. At present, the market price of imported inkjet printing dyes in China is about 1000 yuan per kilogram and converted into ordinary dyes. According to the highest market price, the cost of effective components is less than 100 yuan.

At present, there are thousands of tons of inkjet dyestuffs in China every year, totally relying on imports.

"This is a price monopoly, the cost is too high, the profit margin is less than 10%, and the enterprises simply can not afford it."

Zhang Xinghua said.

The huge cost of imported digital inkjet printing dyes has restricted the promotion of digital inkjet printing technology in China.

Zhang Xinghua gave the reporter an account: at present, the production capacity of Dyke's dye is 100 tons, and it will expand to 500 tons by 2012.

The net profit of digital ink jet printing dyes is about 40 thousand yuan / ton, and the profit of producing 500 tons is 20 million yuan.

De Kai saw the project with a profit margin of 50%, and hoped that it would contribute to the growth of corporate profits.

However, the research and development of the technology dye has been invested heavily, and many printing and dyeing enterprises are not willing to invest in R & D.

Because before it was a basic research conducted by relevant state departments and colleges and universities, it was then extended to enterprises.

3 expect to be invested.

In fact, and others

Before Kai Kai, he has been hiring eight factories of dyeing and finishing plants, no collateral, and a Guarantee corporation that guarantees them.

Fortunately, the Intellectual Property Office of Tianjin has made an intangible asset mortgage loan for de Kai. After a year and a half of operation, he got the 25 million yuan loan from Dalian bank in July this year.

Zhang Xinghua said that the interest on bank loans is too high, and they prefer investors to invest.

In fact, as early as 1999, the Tianjin trust (hereinafter referred to as Tianxin) had worked with de Kai.

Zhang Xinghua introduced: "when Tianxin wanted to invest in real enterprises, he invested 20 million yuan.

When it comes out, it has a dividend of around 5%, and there is value added in the pfer of shares. Tianxin invested a lot of enterprises at that time, and only realized that it was profitable to make profits.

At present, the ownership structure of de Kai is mainly divided into three parts.

Tong Yi Investment (1 party) shares accounted for 41.62%, financial investment (3 party) accounted for 43.16%, and management (11 party) accounted for 15.22%.

Zhang Xinghua revealed that Bohua Group expects to invest 85 million 750 thousand yuan for de Kai to become the largest shareholder of the company.

Zhang Xinghua said they wanted to finance 60 million to 1 hundred million, and Zhang Xinghua also talked about several investors.

"This year's harmonizing meeting, we set up the amount of financing is 60 million yuan.

At that time, many enterprises expressed interest in us, all in the state holding company.

The traditional thinking of Bohua group state-owned enterprises is obvious, and investors are worried that it will be difficult to list in the future.