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Small And Medium Shoe Enterprises Embrace "Heating" To Cope With The "Barrier" Crisis

2011/11/23 14:22:00 15

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Shoe Enterprises Embrace Heating Barriers Crisis

With the expansion of the financial crisis's impact on China's economy, small and medium scale

Shoe enterprises

And "

Collapse tide

"Entangled together.

It is understood that in August, only 65 footwear enterprises in Dongguan canceled, so the "collapse tide" speculation was once crazy on the Internet.

Although this speculation is proved to be groundless, it does reflect what the shoe industry is facing today.

Predicament

。

Among them, the decisive factor in the development of China's footwear industry is the EU's trade barriers. How to launch a strong attack in front of the powerful EU has become a problem that Chinese shoe industry must solve.

It is understood that at the fourteenth China Dongguan international shoe exhibition, which was just concluded in 2011, the number of finished shoe exhibitors was reduced compared with previous years.

Because another aspect confirmed that the "collapse tide" did have a certain degree of impact on China's footwear industry.

But at the same time, through the analysis of industry experts and scholars, we can see that China

Shoe industry

The recession year is the precursor of the industry's recovery. Now the development trend of China's footwear industry is becoming more and more obvious.

Low value-added links will not last long in China, for example, many of them have been moved to the mainland.

high

added value

The link and the ability to make exquisite shoes occupy a place in the market.

Therefore, the shoe industry will face another shuffle, and this shuffling will lead the industry gradually from the low end to the high-end development path.

Shoe enterprises embrace heating to cope with barriers

The main reason for the development of shoemaking enterprises is the trade fortress policy of the European Union and other countries. Relying on the past "alone" to compete with the EU market, it has been unable to meet the current situation of the footwear industry in China. Therefore, only the participants of every Chinese shoe can be twisted into a rope to get out of the development path of the shoe making industry with Chinese characteristics and China's national conditions. In this respect, the footwear industry in Wenzhou has given us a good example. It is learnt that the Wenzhou shoe and leather industry association has organized Wenzhou enterprises to participate in the two annual Italy international shoes exhibition in 7 consecutive years, organizing enterprises to participate in international footwear exhibitions such as the United States, Germany and India, and urging more enterprises to enter the international market. We know, affect China

In addition, the Wenzhou municipal government and relevant departments and trade associations have also actively led enterprises to go abroad.

Brand docking

。

Since October 2006, the EU has imposed a 16.5% anti-dumping duty on Chinese leather shoes for a two-year period, and AOKANG and other enterprises have always been active in responding to complaints and unreasonable international practices.

Trade

Protectionist struggle.

In March 31, 2011, the EU anti-dumping measures on leather shoes finally came to an end.

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said that Russia's "grey customs clearance" and other issues have been perplexing Chinese shoe companies.

In order to better and faster inform the foreign trade policy and trade protection measures which have negative impact on the industry, and remind enterprises to prepare for the preparations, three years ago, the Wenzhou footwear products foreign trade warning and demonstration spot was established by the Provincial Department of Commerce.

At present, trade associations have gradually established foreign trade information liaison points in countries such as Italy, Spain, Russia, the United States and Nigeria.

Therefore, "on the basis of expanding the domestic market, we should actively participate in international cooperation and competition, and dare to challenge the international predators."

Not only has become the goal of the footwear industry in Wenzhou, but also become the primary task facing China's shoe industry.

Data show that the total number of shoe industry this year is basically the same as that of last year. Last year's exports were basically flat, and the US dollar also increased, and the volume and the amount did not change.

Therefore, as long as shoe companies firmly believe in the path of innovation and solidarity, they will be able to break through the current difficulties.