Wang Hai Laughs At The "Shoe Taking Pains" In Xiamen.

Without any suspense, Wang Hai, 67, wears a symbolic Little Red Riding Hood, a jacket and a pair of sneakers to enter the lecture hall of the school of business administration. This is his symbolic dress and makes him look like a man who goes to the morning exercise rather than the president of the double star group.

Wang Hai, who chairs the double star group in Xiamen, made a report on "Chinese culture and enterprise development" for 11 days, and was employed as a part-time professor at the University.

The tumbler, who has been riding in the mall for more than thirty years, has won a burst of applause from the college students.

In the past 20 years, more than 3000 state-run shoe factories in the planned economic system went bankrupt. He sold a single shoemaking enterprise with annual sales of less than 8 million yuan to a cross industry enterprise with annual sales of over 6 billion. Wang Hai proudly said that not only that, we also ate "very fat".

Yesterday, he said, "I am the innovator, pioneer and successor of the reform, and also" Survivor ", but" I do not know why I can live to the present ".

Wang Hai has always been a controversial person. It is said that at the beginning of the reform, the chief of letters and visits of Qingdao met him one day, and was very happy: Lao Wang, we had a very good rest this week, and we did not hear from your people all week.

Wang Hai said, if I hadn't met a good leader, maybe I am still busy running Beijing to implement the policy.

The predecessor of the double star is the rubber factory nine, which is located in Qingdao to produce shoes for release. In the late 70s of last century, Wang Hai, who had been tested for five years, finally became a leader in the factory. He wanted to perform well, but in front of him there were hundreds of pairs of shoes that he could not sell, and the wages of workers could not be released.

Wang Hai began to steal shoes. Wang Hai's action was later said by the media: he has seen the market economy keenly. However, he said yesterday that it was all nonsense. He was just taking office and was trying to perform well, but the factory could not afford to pay and was forced to think of it.

[Management Secrets]: Using Chinese culture for business management, however, Wang Hai did not stop his own unique steps.

The advertisement of the double star shoe industry does not need handsome young woman to be a model. Wang Hai believes that he is the best spokesperson for a binary star.

He said yesterday that he spoke to Microsoft Corp in the United States a few months ago. He asked Americans that two companies in the world used old men as advertising models. One is your KFC and the other is China's double star.

The mascot, standing at the door of the Qingdao headquarters of the Twin Star, is a black cat statue that scratches the mouse and a beautiful white cat statue that does not catch mice. The two sides of the statue are engraved with two sentences: no matter black cat or white cat, catching mice is a good cat; regardless of gossip, the development of double stars is the absolute principle.

Not only that, Wang Hai also set up a Buddha statue of 18 meters in the factory, but later he brainstruck and set up a short and fat Santa Claus. Wang Hai said that the American reporter interviewed him for four hours.

This veteran soldier did not experience the baptism of western mature and standardized enterprises, and had no experience of MBA in business school. However, this did not prevent him from becoming a tumbler in the business world.

Wang Hai said the secret lies in the use of Chinese culture in the management of enterprises.

Yesterday, he introduced his own corporate culture, such as doing good deeds and seeking truth from facts. He told workers that doing well in product quality is the greatest virtue, otherwise it is wicked.

This concept of moral management has attracted the attention of world management experts.

[take off your shoes] go on their own way, let them say, but recently, a pair of star's decision to remove shoes has pushed Wang Hai into the whirlpool of public opinion.

For the sake of the big tire industry, the two stars give up their old business -- the footwear industry, namely the star group's footwear industry assets, will soon be pferred to the "fellow brothers" - the Qingdao Double Star Industrial Limited by Share Ltd. The celebrity industry was founded in 2002, and the shareholders include two star high level personas and the Binxing group trade union. This also makes the media question whether the "off shoe" has the suspicion of "privatizing state assets".

Yesterday, when asked about this matter by the newspaper, Wang Hai was very dissatisfied. He said, this is obviously a shareholding system, where is the privatization?

He said that the reason for "take off shoes" is to concentrate on strengthening and strengthening tire business. Next, celebrity industry will focus on the production of high-end sports shoes.

Wang Hai said that the pfer deal should be completed before the end of the year.

Here, there are comments that, in fact, there is another way to go to the award of the top two stars, that is, the management of the equity incentive method. Yesterday, Jimei University students asked about this. Wang Hai said that different enterprises had different practices. He told the students that he did not own any shares of the two stars.

But he also revealed that the Qingdao municipal government may have to offer 20% shares from the star celebrities to reward him. Wang Hai said, "to reward me, I will not be said to be a nervous abnormally."

This seems to be consistent with earlier speculation that, after celebrity industries completed the acquisition of the double star footwear industry, Wang Hai would retire, continue to make shoes, and continue to be "China shoes king". After all, as a "national cadre", the 67 year old Wang Hai is over age.

Wang Hai did not comment on this yesterday. He said he planned to use three to five years to double the tire, machinery and footwear industry. As for retirement, he did not have the nerve to say, "Qingdao also has the final say, not to decide for itself".

For some discussions around him, Wang Hai said, I have been debated for more than thirty years, and I have got used to it. My head is on them. Let them say it!

I "go my own way".

He said he noticed a rule that if the binary stars did not develop, they would not speak. Instead, "Hello, he said vigorously."

Wang Hai said, I am still the man: the age of 60, the age of more than 40, the thought of 20 years old.