Resistance And Difficulty Of Fabric Innovation

Whenever I hear technical experts tirelessly explaining the latest fabrics, my heart is always filled with inexplicable sadness and emotion.

They fear the industry or

This time, at the China International fabric exhibition, at Haixing's booth, the author also witnessed an old expert with two temples and grizzled eyes explaining the stretch short fiber "Shu Ling Si".

Let me feel that as a former trader, Wen Xing group chairman Ouyang, ventured to invest in new areas of uncertain risks, fiber materials, is needed courage and courage.

Because he knows that in a modern society with increasingly fierce market competition, enterprises can go to decline quickly if they make a slight mistake.

If enterprises want to take a firm foothold in the market, they must do well in the development of new products.

If the enterprise does not develop new products, when the product goes down, the enterprise will decline.

On the contrary, if an enterprise can continuously develop new products, it can grasp the initiative of market competition and occupy the market with new products when the original products withdraw from the stage of history.

With the development of textile technology and the improvement of people's consumption level, consumer demand has also undergone great changes. Health, comfort and environmental protection fabric products are more and more popular among consumers.

The change of consumption structure has accelerated, consumption choices have become more diversified, and the life cycle of new fabrics has been shortened.

This has brought threats to enterprises, and enterprises have to eliminate old products which are difficult to adapt to consumer demand. On the other hand, they also provide enterprises with opportunities to develop new products and adapt to market changes.

Enterprises do not develop new products, they can not meet the new needs of consumers.

However, the new product is not absolute. It is a new product under certain conditions, but is not a new product under another specific condition. In a environment, new products are not new products in another environment, new products in one enterprise, and not new products in another enterprise.

In recent years, new materials such as soybean fiber, milk fiber and corn fiber have vanished like a flash in the pan, because products are replaced and swallowed up by new products quickly in the market.

In view of this, the "new" character of the new product is not static. It exists only in the stage of production and development of a certain enterprise. It is a new product in a period and a time period, and it is not a new product at another time or at another time.

On the other hand, for new products, consumers usually do not buy immediately, and there is often a process of acceptance or resistance. This process is objective in nature.

Any new product has a small number of innovators to use first. These users, as the trial marketing objects of new products, have a good reference value for the reaction of new products and the marketing strategy of new products, which requires enterprises to continuously strengthen the investigation and research of consumers and find market innovators.

In the modern market, the competition among textile enterprises is becoming increasingly fierce. If fabric companies want to maintain their competitive edge in the market, only by constantly innovating and developing new products can they occupy a leading position in the market and enhance their vitality.

In addition, regular launching of new products can enhance the reputation and status of enterprises in the market and promote the sales of new products.

In short, new product development is both opportunities and challenges. The benefits and risks coexist. Whether the products developed by enterprises can be favored by consumers, the key is whether the development and development of new products conform to the development trend of products and consumption.

As long as the new products of the enterprise can really meet the needs of consumers and the trend of social development, and with the scientific and effective marketing strategy, new products can be accepted by many consumers.

As long as management science and methods are right, the development of new products can resist risks, overcome challenges and enable enterprises to achieve good economic and social benefits.