Jordan Sports Meets &Nbsp On Friday; Doubts Remain About Whether The Company's Trademark Is Suspected Of Infringement.

Jordan sports meets this Friday. The main business of the company is Gym shoes And sports clothing And sports accessories design, production and sales. Jordan Sports IPO, it is easy to remind people of "flying trapeze" Jordan and this company is related?

　　 This Jordan is not the other Jordan.

Although Jordan sports's graphic symbol is a basketball player's dribbling layup, this "Jordan" has nothing to do with the American basketball superstar Michael Jordan, whose actual controller is a couple of a small town in Jinjiang, Fujian Province -- Ding Guoxiong and Ding Ye.

According to Jordan sports prospectus, Jordan's sports brand was born in the chedai stream, Jinjiang, Fujian Province in 1984. It is a native "Chinese child". Jordan sports was developed by two factories of chedai Creek, Jinjiang County, Fujian Province, which was founded in 1984. At that time, the actual controlling age of the company was the father of Jordan's current sports Ding Guoxiong. Then introduced three new shareholders of Ding Jiafang, Ding Jiatai and Yang Xueying, and established Fujian Jordan. In December 22, 2009, Fujian Jordan changed to Limited by Share Ltd as a whole, that is, today's Jordan sports.

The "Jordan", "QIAODAN" character trademarks and corresponding graphic trademarks used by the company in the current brand movement are registered in April 16, 2002. It can be said that Jordan sports is a truly domestic brand.

For the company's main products, Jordan and Michael Jordan, the former professional basketball player, are easily confused. The company prospectus explains that at present, there is no commercial relationship between the company and Michael Jordan, nor has it used its image to publicize its products and products. Jordan, as an ordinary foreigner's surname, is not specific.

It is puzzling why the company has made efforts to clear up the relationship with Michael Jordan, but has also registered the names of the two sons of "Michael Jordan". In this regard, the company did not make any explanation in the prospectus, and the company staff did not comment yesterday in an interview with reporters.

　 Is Jordan company suspected? tort ?

This statement raises another question: is there any suspicion of infringement of the Chinese name of "Jordan" on the side of "Jordan"?

The company prospectus says that Jordan sports company and registered trademark do not infringe the name right or other rights of Michael Jordan. Since the establishment of the issuer in June 28, 2000, Michael Jordan has never issued any rights or claims to issuers on the issue of registered trademarks of issuers and Jordan, and there is no dispute and potential dispute between the issuer and Michael Jordan.

Prospectus also said that the company "Jordan" brand and Nike company "Air Jordan" brand resolution is relatively high, in general, consumers can clearly identify. There is no dispute or potential dispute between Nike and the company.

The prospectus quoted the findings of the Trademark Office of the State Administration for Industry and Commerce and the China Trademark network, showing the relevant trademarks of Nike's current professional basketball player Michael Jordan. For the Nike company, which truly owns the former professional basketball player "Michael Jordan", in May 2008, when applying for "Michael Jordan", the status was "application (dismissing review)".

Nike had objected to the 8 trademarks of Jordan sports, but were rejected by the trademark office. Nike did not make any administrative proceedings afterwards.

In this regard, Wang Chuan, deputy director of the patent and Trademark Office of the China Council for the promotion of international trade, believes that this is the reason why foreign brands are negligent. Foreign brands are often infringed and caused disputes in China. The main reason is that they often think they are well-known trademarks and neglect to register in China. China follows the principle of first application, so their trademarks are often snatch.

The legal profession said that although Jordan sports and Nike trademark dispute ended in Jordan sports, but if Jordan and Jordan son commissioned a lawyer to sue Jordan sports infringement, it is hard to say which side has a bigger chance of winning, not to guarantee that the Jordan family's odds are even bigger.