Jordan Beat CONVERSE &Nbsp; "Pentagram" Trademark Battle Struggle Wins The First Battle.

Trademark is the identification mark of an enterprise and brand, if the market appears similar. sign That means a war. In December 29, 2006, the famous figure 3848785th was similar to its trademark because of the query that Jordan's sports registration was similar to its trademark. brand CONVERSE sent Jordan to the State Trademark Office and demanded that it be denied registration. At this point, Jordan began a CONVERSE around the "Pentagram" graphics for 5 years. trademark Struggle.

A few days ago, Jordan sports received the trademark objection reexamination ruling sent by the national business jury. At this point, a trademark struggle around the "five pointed star" pattern, with Jordan defeated the world famous sports brand CONVERSE, won the first victory to come to an end. It is reported that, according to the procedure, if CONVERSE refuses to accept the ruling, it may also prosecute the first intermediate people's Court of Beijing within 30 days from the date of receiving the ruling. But up to now, Jordan has not yet received information about whether CONVERSE prosecuted.

It is understood that Jordan trademark was applied for registration in December 17, 2003, and in January 7, 2007 to obtain a trademark registration certificate, designated for use in twenty-fifth categories of clothing and other commodities. The CONVERSE trademark obtained the Chinese Trademark Registration Certificate in July 7, 2003. The first confrontation between the two sides was announced in February 24, 2010, and CONVERSE lost the lawsuit, but later objected to the National Business Review Committee. In the review, CONVERSE believes that its trademark "converse and star graphics" has been well-known and influential in the world for its long term use and publicity. It has been widely known in China and has become a well known trademark in fact. The registered trademarks of Jordan are the same as those of CONVERSE trademarks or similar trademarks on similar commodities. "At the same time, Jordan trademark constitutes a copy and imitation of CONVERSE trademark, which is likely to cause confusion and confusion among consumers." However, CONVERSE's claim has not been approved by the judges. In the ruling, the business jury clearly pointed out that there are certain differences between the trademarks of the two parties in terms of constituent elements, design styles and overall visual effects. Even if CONVERSE trademark has a certain reputation in its designated commodities, the consumers can distinguish between the two on the same or similar commodities.

"If we look at the whole picture only, there are some similar trademarks between them. The main elements are pentagram. It's no wonder that CONVERSE is suing Jordan for sports. " Speaking of this lawsuit, Jiang Lanjun, a lawyer of Jinjiang Office of Beijing Ji Jia Intellectual Property Agency Limited, Jordan's agent, said that Chinese brands, especially sports industry, are always seeking innovation in imitation, and imitation is a feature of the growth path of Chinese brands. For imitation, Jiang LAN Jun did not consider this infringement or improper. "The key is that the imitation of enterprises is not in place, always have something in their own, so that there will be no obvious infringement." Jiang LAN Jun said.