Textile Manufacturers Sigh That Selling Cloth Is Not As Good As Selling Culture.

China Textile City is a giant textile market with an annual turnover of nearly 80 billion.

However, the cloth sold by nearly 2 merchants in the market is stacked together. The profit earned every year is only 5 to 1 yuan per metre, accounting for only a small part of the profits in the apparel industry chain.

So some businessmen began to turn their sights on.

Wang Sufang is an ordinary cloth merchant in the textile city. Although she has been selling cloth business for a long time, she has cast her eyes on it in recent years.

At the moment, like Wang Sufang, the "gold rush" merchants in the wave of cultural and creative industries are increasing.

"Now the domestic professional textile market is constantly increasing, and the market competition is becoming more and more intense. In recent years, only selling the cloth purely, we can only earn some hard money."

Some operators told reporters.

Relevant functional departments have also seen this phenomenon.

Since August 2008, Shaoxing has launched the construction of a creative industrial base. It intends to use the magic of cultural creativity to achieve the goal of "turning the stone into gold".

The creative industry base of China Light Textile City is composed of three parts, namely, Shaoxing creative building, Ke Chuang building and F5 Creative Park, with a total area of over 10 square meters.

"In the same market competition upgrading, changing fabric to sell culture will be a development trend."

Some cloth dealers in the Textile City sell fabrics.

"As of the end of October 2011, our base has gathered 94 creative enterprises and workshops, covering more than 700 professionals, mainly engaged in textile and garment design, fabric design, pattern design and textile software development. Based on the output value of over 28 million yuan in 2010, the base design service industry has increased by 80% this year, and the annual output value is estimated to reach 55 million yuan.

Lou Gangqiang, director of creative industry service center, told reporters.

Businessmen are keen on gold in the cultural field.

According to the incomplete statistics of journalists, most of the hundred enterprises that collect creative industrial bases are mostly cloth traders.

Although they have not been involved in a long time, they have achieved good results, and some star enterprises have emerged in the meantime.

A. makes every dress unique.

Most of the clothes we wear are made of finished fabrics, but the original studio of Shaoxing Keqiao coloured drawing workshop has changed its tradition. First, the designer and the print designer make good clothes, and then the professional artists draw beautiful pictures on the ready-made clothes to earn high added value.

"Designing a fancy fabric, tailored and made into a garment, is just a dress.

"Sheng Suying, the head of the studio, said that after the fabric was reassembled and cut, the original pattern was destroyed, and the clothes were made first and then hand painted. The whole dress was like a complete work, and it was also unique, so that its added value increased.

"More than 10 years ago, I was doing fabric business in Keqiao. After experiencing high profit diving in the fabric market, combined with the market survey over the past few years, I decided to do the fabric deep processing business by joining the cultural concept."

In the interview, Sheng Suying gave the reporter an account: no hand painted similar clothes, the market price will not exceed 300 yuan, and the price of each dress after hand painting will reach 1000 yuan, or even higher.

"There are quite a lot of similar clothes on the market, and the price is quite pparent. Once the cultural and creative elements are added, the pricing power is completely mastered by the merchants."

Yesterday morning, some businessmen who were watching the goods in the studio told reporters that this kind of clothes had their own creativity, and each piece of clothing had different visual effects, so it was favored by the market.

B. adds fashionable charm to Shaoxing culture

In May this year, at the Shenzhen cultural fair, a fashion show featuring the theme of "Shaoxing cultural elements" attracted many guests at the same time. It also allowed the design studio of the Keqiao fashion building to enter some brand vision.

"Inspired by fashion design, it's easy to write."

As a designer, every day's job is to find inspiration from fashion magazines, fashion websites and popular TV dramas. Then draw three or five designs every day, and accumulate 20 pictures, and then discuss with other members of the team.

In order to highlight the local characteristics, regional culture elements such as Shaoxing awning boat, ancient Silk Road, Qu Shui origin, yellow rice wine and so on are also included.

According to the reporter's understanding, the studio's product culture and creativity are full of personality, attracting many garment distributors and agents all over the country, and some brand costumes are frequently calling, hoping to establish long-term cooperative relationship with them.

"If you make 20 thousand clothes, you can earn 1 yuan for each piece, you can make a profit of 20 thousand yuan, but if you receive 200 pieces, you earn 100 yuan for each piece, and you make a profit of 20 thousand yuan," the studio official said. Similarly, the design and production of clothing and different ways will have two totally different corporate images. "If you earn 200 yuan, you can make a profit of $20 thousand."

Developing cultural and creative industries

It is necessary to overcome these hurdles.

Since the beginning of this year, two draft exhibitions have been held continuously. Special attention has been given to some promising industries. For investors who have participated in exhibitions in Shanghai, Nantong and Shenzhen, the government has corresponding support policies.

Over the past two years, the creative industry service center of China Light Textile City has made great efforts to expand and strengthen the cultural and creative industries of light textile market.

"In the early days of the creation of cultural and creative parks, many products were developed and no one knew about them, let alone anyone to buy them."

When referring to the development path of creative industries, some operators in Shaoxing creative building are fresh in mind.

After more than two years of unremitting efforts, the popularity has improved significantly, and investors are increasing day by day. In particular, many well-known companies both inside and outside the province regularly send out special personnel to come to the market to find out the patterns and patterns of the market and sell them in real terms.

"The next 10 years will be a critical period for China to move from a big textile country to a strong textile country. Textile power will emphasize" value "more than textile power, while brand culture is the core of value creation in the textile industry.

Shaoxing county science and Technology Bureau, a responsible person in an interview with reporters, said that in this pformation process, the development prospects of Keqiao's creative industries can be seen as a bright.

Of course, we need to take several steps to achieve full development.

Improving the quality of creative projects is the first problem to be solved.

A person in charge of creative industry service center of China Light Textile City said that although the creative industry base has already had a certain scale, and initially completed the work of the industrial agglomeration stage, the quality and design level of the creative project need to be further improved.

Only by raising the level and ability can we attract more investors.

At the same time, upgrading the industrial influence is also a task before the energy sector.

"Now, the quality of products produced by some creative companies has been quite good. Individual products can even compete with international companies. But due to the lack of market influence, sales channels often have problems and affect the healthy development of enterprises."

Some investors said that only through effective marketing and continuous shouting and expanding influence, the whole industry will enter a healthy development track, and the road of industry will become wider and wider.