"Singles Day" Online Shopping Promotion Hidden Trouble &Nbsp; Ten Complaints Problem Inventory

The "century Singles Day" online shopping promotion war has been over.

In response, the center for complaints and rights protection sponsored by China Electronic Commerce Research Center, based on recent complaints from hundreds of netizens across the country, summarizes the ten hotspots of hot spot shopping in singles' online shopping.

Complaint hotspots: insufficient stocking, no order.

In order to catch up with the feast of singles day, the consumers are in a tight battle. But during the promotion process, many stores have forced the cancellation of orders, which makes consumers happy with singles day.

Some consumers have chosen their own products early, waiting for the start of the activities to participate in the rush to buy, but the products just online have no goods in a moment, even some of the goods already bullish on the day have not been found, which makes the consumer shout disappointed.

Complaints hotspots two: fragile system, order cancellation

Singles Day is cancelled after many consumers order. The reason is that there is a problem in the payment system, and the order is not generated.

Consumers thought the spike was successful, but the actual order was not generated.

Complaints hotspots three: the price is too high, but not much.

Many businesses flee in troubled waters on the day of promotion, and increase the original price of goods and participate in the spike. Consumers think that they have taken advantage of the bargain. Actually, they haven't given much discount than usual, or even the price has not risen.

Although Taobao mall has set up a higher threshold for businesses participating in activities, and prohibit price increases, there are more discounts. But half off promotions, after all, have left many merchants unable to afford hold. However, price temptation is an important means to accumulate popularity. Therefore, merchants will raise their original price and price, hoping to deceive consumers' bright eyes and muddle through.

Complaints hotspots four: logistics slows down, services become worse

Although the bachelor's day has already been ready for logistics, Taobao has mobilized 400 thousand people to prepare for the bachelor's day distribution. However, the speed of logistics still can't keep up with the promotion speed of businesses. In such a "tight battle" situation, logistics is still hard to deal with, and the slow delivery and the wrong delivery of goods all happen.

Some couriers will not even deliver the goods to the door, so that the quality of service is greatly reduced.

Logistics failed to deliver the perfect answer to this singles day.

Complaints hotspots five: refuse to invoice, many excuses.

Invoicing is the obligation of businesses, and online shopping is the same, but many businesses are in a variety of ways, so that consumers can not get the invoice smoothly.

Some consumers can not find the button to ask for invoices on the purchase page. After some consumers ask for the invoice, the mall system is automatically modified to "do not ask for it". Some consumers are asking the invoice to be invoiced by the merchants, and some consumers are advised not to ask for invoices.

Complaints hotspots six: Aftermarket neglect, service shrinks

The promotion of singles day has been a rush for businesses and tired of Taobao.

Before the singles day, if you want to chat with Taobao little two, consult the commodity information, basically will play the "busy bachelor's day during consultation, please do shopping order" prompts.

After placing orders, no one wants to ask for delivery information.

Complaints hotspots seven: replacement delay, no refund.

It's a good time to kill, but it's not easy to find the size, style or quality.

But most businesses only sell, regardless of after sale, resulting in consumers in the process of application for refund is not smooth.

Because of too many orders to deal with, the consumer's request for return can only be dragged on. Even some consumers apply for consultation with the mall managers.

Complaints hotspots eight: mandatory refund, no kill

In the process of spike killing, there are many phenomena of mandatory refund for business opportunities.

Some consumer spike orders show that the payment is successful and wait for the seller to deliver the goods.

However, it was not long before the order was changed to "refund processing" by the seller.

Whether it is businessmen who use the commodities that are out of stock to attract popularity, or businesses do not have goods, it is unfair to consumers for the convenience of directly modifying the order status.

Complaints hotspots nine: flagship store selling, no rights protection

The flagship store in the mall should have been scrutiny strictly through the mall, which is worthy of consumer trust.

However, during the singles day, many consumers found traces of fake goods in the flagship store of Taobao mall.

Even when consumers protect their rights, Taobao mall is unable to verify the true and false reasons, unable to solve the problem, ignoring consumers' feelings.

Complaints hotspots ten: after the holidays, promotions remain unchanged.

After the spike, many consumers thought they enjoyed both the pleasure of buying and the actual benefits.

However, after the festival, the prices of goods are looking back, and businesses are under the banner of "Carnival". Many of them are still at the price of promotion.

Consumers can't help questioning what the significance of spike is.

Although Jingdong mall, suning.com, Vic and other electronic business enterprises have joined the electricity supplier war, however, the degree of sales promotion is still not able to compete with Taobao mall. Therefore, Taobao mall is the winner of Singles Day complaints, and has also become the focus of netizens' complaints.

The complaints from the China Electronic Commerce Research Center and complaints about the promotion of singles day mostly came from Taobao mall. How many netizens did Taobao hurt?

In response, Yao Jianfang, an online shopping and rights expert at the China Electronic Commerce Research Center, said whether the "century war" business people were ready to make the sales promotion answer satisfactory. Now everything is known.

The business enterprise wants to "grab money" on the day of singles day, and the storm is too big to prepare for it.

In addition, Yao Jianfang, an online shopping and rights expert at the China Electronic Commerce Research Center, also suggested that blind participation in promotion and purchase is not a wise choice for netizens. In order to stimulate users' desire to buy and seize sales, the sales promotion will continue to be launched.

Singles Day is just an excuse for businesses to raise money for promotion. In fact, if you pay attention to a professional website shopping website, such as Boogle.cn, and so on, sales promotion will happen every day.