Hundred Famous Brand Annual Strongest Promotions Staged

The end of the Dongmen business war has left many consumers unsatisfied.

Now, at the end of the year, there will be another grand scale.

Experience time: November 24th

Promotion efforts are comparable to Dongmen commercial war.

It is understood that this year's international clothing sales will reach 15000 square meters. It will be divided into 6 shopping areas, the international famous brand men and women clothing area, the international famous brand luggage and leather goods area, the international famous brand sports leisure area, the famous children's clothing area, the fashion fine decoration area and the household living area.

Exhibitors include GUCCI, PRADA, ARMANI and dunhill..

At the exhibition, commodities are directly provided by brand operators, eliminating many intermediate links and business costs, and directly discounting Huimin with a discount of 1-4.

At the same time, the industrial and commercial bank card can enjoy a discount of 10 percent off, and the ICBC will enjoy a discount of 12% off if it likes to buy cards.

In addition to the consumer preferences, the brush bank's credit card is 500 yuan, and it can participate in the raffle and the 100% prize. The 100 consumers who enter the day will receive a gift from the ICBC card.

The exhibition also arranged the 3D cinema, where Bentley, Audi's top RV and beautiful models were exhibited.

Fashion brands are dazzling and dazzling.

The promotional event is not a hodgepodge, but also a precise marketing.

An advertising department member and a mysterious customer, Ms. Bai, acted as a professional. She said that when she stepped into the door of the sale, she was frightened by the famous brand on the huge posters. "I didn't expect so many brands to focus on promotion together".

However, she quickly discovered the problem with her career intuition. "The classification of the major brands in the venue is not clear enough.

It's too hard to find what you want. "

The scene staff told her: "now, according to the" male left female right "arrangement, we can find it according to the map at the entrance, and it should be found soon.

Huang Xin, who has just graduated and works in a large department store, is a very smart customer, and because of work reasons, she is not too cold on brand promotion, but she feels that the scene brand is quite rich, far more than that of general shopping mall.

Before she came, she had planned to buy herself a set of business clothes, but she said, "there are too many branding styles and feel a bit excited when I'm not shopping. After wandering around, I feel dizzy. I don't know how to choose."

In fact, with a little attention to the introduction on the scene, this situation can be avoided.

Wang Cong, the project manager of Fang Hua Chen Chen, who sells the event, said: "this sale will take a lot of effort to attract many brands to participate, but it is different from the shopping mall according to the brand and classification. Because the site restrictions, all businesses can only display on a flat surface, so they give consumers a sense of hierarchy."

He said that every column and publicity material in the entrance and field were marked with maps. Men's clothing, women's wear, children's clothing and footwear were clear at what area. When consumers shopping, they might as well pay attention to them first.

The discount is amazing but the logo is not clear enough.

Lee, a mysterious customer from Shenzhen University, has a bit of love and hate about promotional offers.

"I saw a set of professional suits with 70 percent off signs. When the bill was paid, the salesman told me that it was 80 percent off of the goods and had a pleasant surprise."

However, when he turned to another store to buy a pair of formal shoes, he was told he could not enjoy the discount.

The shoe cabinet leader told him that this product manufacturer has been promoting sales.

"Why do businesses not show" discount "on discount cards? I was a little disappointed when I paid the bill.

The organizers attached great importance to this question.

ICBC officials explained: "in fact, many brand dealers today have given a big discount on their usual preferences. Some well-known brands have strict control over the global price system, and dealers have to comply with them."

There is a B O SS glasses in Lady Bai's shopping bag, the price is only 178 yuan, and the price of the brand usually exceeds 1000 yuan.

In fact, in order to allow consumers to get the lowest discount, the organizers and China's giant ministers have spent a lot of time thinking, for example, for consumers who love to buy cards, they have set up banner signs such as banners and so on in sales, settlement and other links, telling consumers to brush cards, ICBC loves to buy cards, and enjoy 10 percent off and 12% off discount.

Mysterious customers are very satisfied with the preferential treatment of the sale.

"A lot of things have been looked at before, but they are too expensive to buy in the mall, and now they can finally sell."

Huang Xin said that this time she bought two pairs of shoes of "Si Si Jia map" and "Silk loo brand", "when the East Gate business war, the lowest hit 60 percent off, but today 75% off will be able to buy, at the same time, I used the labor bank to love to purchase the card to also hit 10 percent off, altogether counted 81% off, is very cost-effective."

Ms. white is full of return, carrying several big bags in her hands.

"3 bottles of Anna Sui sunscreen, bought a bottle of Fifth Avenue for your husband, a bottle of G U C C I..."

Shrewd, she counted the number of pieces, and gave reporters a detailed account. "G U C C I, this perfume perfume store price is more than 600 yuan, today I only spent more than 400 yuan. When payment was paid, ICBC bought a card and hit 10 percent off, which is cheaper than Hongkong."

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Mysterious customers "finding fault"

Some costumes are out of season?

Mystery shoppers: Huang Xin

Careful Huang Xin found that some brands of clothing are not seasonal goods, and even a large domestic brand of shoes, she had seen sales at the end of last year.

Business response: this sale will bring together a large number of front-line fashion brands. These brands will update their classic designs for one year or even two years in product operation.

And there is also a regional operation problem. The northern autumn style may be winter in the south, but basically it is the style after the end of 2010.

Our main idea is to let consumers enjoy the quality of fashion and luxury at a preferential price. In fact, manufacturers and distributors have made great efforts to make profits to consumers.

Too few luxury styles?

Mystery shopper: Ms. white

Although the clothing is very rich, but GUCCI, Prada, Fendi luxury luggage and suitcase options are too few, the whole field on two or three counters, sales are very thin.

Businessmen responded: luxury goods are famous for their scarcity and uniqueness. There are not many sources of goods. Even in a franchised store, there may be only one or two bags.

Therefore, in terms of luxury display, we do not pursue quantity, but provide the best price under the premise of ensuring quality.

Business sentiment

Zhao Xue, the head of ICBC Credit Card Center, said that the industrial and Commercial Bank of China may know all about it, but the products we launched do not want customers to accept them passively. Rather, they want users to have a good experience of using cards, which runs through every day's actions and reflects the advantages of products.

In this mysterious customer experience activity, we hope to be able to understand customers' shopping psychology and habits, so that we can gain and accumulate more experience.

Moreover, "mysterious customers" have consumers from all walks of life. This enables us to experience the real feelings of products from different angles, and to grasp the situation more objectively and accurately, so that we can improve from the perspective of meeting user experience needs.