Chinese Elements Become The New Favorite &Nbsp; Zhejiang Enterprises Are Rushes To Do European And American Orders.

Another month is the annual Christmas day, and businesses in Europe and the United States will not let go of this opportunity to make money. Unlike in the past, many European and American buyers this year. Zhejiang Some of the latest Hollywood blockbusters are like the iron man and the bumblebee in Transformers. clothing Modeling has become the most popular "costumes" in this Christmas masquerade.

Data from Hangzhou Customs show that exports of cultural products in Zhejiang increased steadily this year, and the total export of cultural products in the first 10 months was $1 billion 560 million, an increase of 11.9% over the same period last year. Visual art has become the "fist product" of Zhejiang's cultural exports.

　 The Twilight is a hot vampire. Clothes & Accessories

These two days, the production workshop of Maison cultural creative Limited by Share Ltd is extremely busy. Orders from Europe and the United States are flying like snowflakes. "Mei Sheng" is a private enterprise engaged in the development and design of animation and animation derivative products. It produces about 10000000 kinds of cartoon and ornaments and holiday ornaments annually, all exported to Europe, America and Africa. market 。

"This year's Christmas dress ball in Europe and the United States is very popular vampire costumes, this month has issued 400 thousand sets." Liu Jie, "Maison", said that last week's "Twilight 4" was released, plus the popularity of the vampire diaries, giving fans in Europe and America a special liking for vampires. Many European and American businessmen also seized early opportunities and sent a large number of orders to the company.

In addition, some of the classic features of this year's Hollywood blockbusters have also become popular costumes at this year's Christmas dress ball in Europe and America, such as Transformers's Bumblebee modeling, Princess Alice's dress in adventures, the mysterious and mighty iron man, Spiderman suit and so on.

Liu Jie said that in order to catch up with the Christmas costumes for the US market, the company was busy every year from June to September, and remained busy until October and November. A large number of orders in Europe, Africa and the United States have allowed workers to work in three shifts.

　 European and American curtains "love" on Chinese embroidery

In order to complete Christmas orders, Zhejiang's textile enterprises are also busy. However, unlike ordinary textiles, many textile products such as curtains, window screens and so on are "artistic" at the moment. Zhejiang Zhonghua Home Textile Group Co., Ltd. is the leading producer of curtain in our province. The embroidery curtain produced by the company is exported to Europe, Russia and other places.

Yang Jianjiang, head of Zhonghua home textile, said that every Christmas, most of the European families will change new curtains, and the embroidery curtain and window curtain exported by the company are meeting the needs of the European market. An ordinary window screening is exported to Europe, generally selling 30 yuan - 40 yuan / meter. However, the products of Zhonghua home textiles can raise about 20%. Because they designed products containing Chinese and Shaoxing elements, such as a "old man rowing boat" pattern gauze, in the European Union area is very popular.

Yang Jianjiang said that the window screens, which contain Chinese elements and local characteristics, are becoming more and more popular among foreigners in Zhejiang. Although the foreigner does not know this word, he knows that it means happiness. Many foreign elderly people like to use the window screen to decorate the ground glass windows. It is predicted that the export volume of cultural products of Zhonghua home textiles has exceeded US $10 million, and the annual export volume of other textile products reaches US $60 million.

Through the data analysis and market research, Hangzhou customs found that the export of visual art represented by embroidery has become the largest export product of Zhejiang's cultural products. Statistics show that in the first 10 months of this year, Zhejiang's exports of visual arts reached 1 billion 390 million US dollars, up 11.7% from the same period last year, accounting for 89% of the total exports of cultural products in Zhejiang in the same period, and most of them were embroidery products.

Exports of cultural products tripled in ten years

Zhejiang is a major cultural province. During the ten years of WTO accession, exports of cultural products have surged forward. According to Hangzhou customs statistics, the annual export value of cultural products in Zhejiang in 2001 was 220 million dollars, reaching 1 billion 690 million US dollars in 2010.

Hangzhou customs has adopted measures such as expedited import and export certification to open up a "cultural green channel" to help enterprises enjoy the preferential policies of exporting cultural products as soon as possible, expand export scale, apply for export famous brands, and expand the popularity and influence of cultural brands.

Taking the embroidery products of "visual arts" as an example, according to the ingenious and meticulous features of embroidery products, customs implements the fast customs clearance measures that follow, follow and follow. In the first three quarters of this year, more than 40 batch of embroidery products went through the "cultural green channel" of customs.

Moreover, in order to promote Zhejiang's cultural exchanges with other countries, the customs, in view of the characteristics of the urgent time of cultural exchange clearance, provides consulting services for the entry and exit links of the exhibits in advance, giving priority to customs declaration, inspection and release services, so as to ensure that all cultural products can be cleared as scheduled, safely and smoothly.

Hangzhou's 500 million year old "Bauhaus" series of art from Germany has been run by the The China Academy of Art in Zhejiang. In response to the transfer of the world's largest Bauhaus series of art works, the Customs Department has customized a set of import supervision scheme, which will declare the 7010 collections in the name of "teaching mold" as a whole, and provide "one-stop" supporting services and "door to door" quick checking services such as priority declaration, priority inspection and priority release.