Love Yarn Underwear Brand E-Commerce Remarkable Results
along with
B2C
The rise of websites
Underwear
Enterprises have brought unprecedented opportunities and challenges to sales.
brand
Electronic mall, which is mainly underwear, tries to share water.
Electronic Commerce
This "big cake".
It is understood that since August 2011
amativeness
Since the official launch of Taobao's official flagship store in GetFit, in just 3 months, not only has the customer's orders been increasing day by day, it has made impressive sales achievements, but the popularity of the yarn brand has also soared.
Zou Jifu, chairman of the silk dress, said: "it is encouraging to enter e-commerce and increase sales of underwear. It is predicted that sales volume of bra and thermal underwear will reach a new high during Christmas, new year's day and Spring Festival."
Zou Dong expressed confidence in the marketing mode of e-commerce.
Love yarn - GetFit Taobao official flagship store, Mr. Chen told reporters that in August this year, love yarn formally launched operation, has only been more than 3 months, but the effect has gradually emerged.
Through the network, we can directly face the terminal customers, get market information feedback in time, and get personalized service through the network, so that the development space of underwear industry has been greatly expanded.
On the other hand, e-commerce eliminates unnecessary circulation links, greatly reduces the cost of products, and continuously promotes brand awareness through the Internet.
At present, GetFit Taobao official flagship store has more than 1000 customers consulting or placing orders every day. The prospect is very good.
Over the past few years, in the face of fierce competition in the market, the costumes have been expanding from new stores to franchised stores, and expanded to e-commerce.
Zou Jifu, chairman of love yarn international, told reporters that e-commerce is an important means for enterprises to remain competitive.
The e-business mode is not constrained by traditional way, without much cost and personnel cost, so that it can provide faster and better services at low cost.
For underwear enterprises, there is another important reason for joining e-commerce, that is, underwear publicity and display channels are not as wide as coat, because underwear is worn inside, and wearers can not show off their underwear well, so many consumers choose to do so.
This is also one of the difficulties in the spread of underwear.
Nowadays, the Internet is a good platform for spreading, and it has expanded channels for the promotion of underwear brands. Therefore, the propaganda of underwear brands should also keep pace with the times and catch the e-business bus.
I believe that with the continuous increase of Internet publicity, women will have more and more understanding of underwear. With the increasing of women's health and aesthetic consciousness, they will not only pursue the fashion of appearance, but also pursue comfort from inside and outside.
elegance
With the 5 million users' word of mouth publicity and network publicity, love yarn will surely be recognized and respected by more and more women who pursue perfection and fashion.
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