Tonglu Knitted Onto The World Fashion Stage

Cashmere sweater and woolen sweater are an indispensable item in fashion men and women's wardrobe, which is both warm and beautiful, especially soft touch and warmth.

How can an unknown little hill town receive so many fashionable olive branches? "Tonglu knitting can go to the world fashion stage, and it is inseparable from the local government."

Where is the top cashmere sweater "expensive"?

Although the winter, but the recent Tonglu Hua Yun knitting factory is still busy, the enterprise produced "ZV", "MAXMARA" and other world famous brand of autumn and winter cashmere sweaters have long been hanging in the top department stores around the world, now busy production in the workshop is the spring of 2012.

"Huayun" is not very long in cashmere sweater production, but it has been producing large number of cashmere sweaters which have undertaken several famous brands in four or five years.

"Take 'ZV'. Anyone who knows cashmere sweaters knows that this is the best cashmere sweater in France.

Huang Liyun, the head of the enterprise, said that an ordinary "ZV" women's thin long sleeved pullover is worth more than 260 euros in European counters, which is equivalent to more than 2200 yuan.

In the production workshop of Huayun, I have witnessed the production process of these top cashmere sweaters. Although each cashmere sweater feels really warm and feels good, where is "expensive"? {page_break}

"First of all, raw materials."

Huang Liyun introduced that cashmere, especially cashmere, is a "fiber jewel" in textile raw materials. The length of cashmere is usually 32 millimeters, and "ZV" requires that its products are made of excellent grade cashmere, and its length is generally over 36 millimeters or even 42 millimeters. And the length of cashmere is not all over the goat body, but also concentrated on the abdomen. That is to say, the overall output is very scarce.

At the same time, it requires that the color is pure and the impurity content is small.

Cashmere raw materials are purchased from the "Cashmere capital of the world" - Qinghe County, Hebei Province, which is the largest gathering place of cashmere industry in China. The quality of cashmere produced here has a good guarantee.

"Good raw materials also need good workmanship."

Cashmere is easy to deform and shrink after making clothes due to its raw material and soft texture. Therefore, the production process has great influence on the quality of the garments.

"The two key processes are sleeve and water washing."

Simply speaking, the sleeve is to stitch the front and rear pieces of the knitted cashmere sweater into a large body by means of a looper, and then sew the sleeves and pockets, caps and other auxiliary parts in proper positions.

"It's easy to say, but it actually tests eyesight and craft."

Huang Liyun picked up a half finished product of an unfinished cashmere sweater. "You see, every pin in front of the film is aligned with the pin of the back piece, which means that it depends entirely on hand weaving."

Taking the most basic collar Pullover as an example, a complete set of clothes of a skilled worker sleeve for more than 5 years needs more than 40 minutes, and a maximum of 15 sets per day. Therefore, the labor cost is very high, and the requirements for technology are self-evident.

The next is the washing process after the garment. To prevent cashmere sweaters from shrinking, pilling and fading, a better brand will wash the garments.

The pesticides used for washing are imported from abroad, and 1 kilograms are nearly 700 yuan. The requirements for the washmen are also very high. The ratio of water to water is a little bit different, which makes it possible for the cashmere sweater to be washed away quite differently and lead to a return.

What are the foreign customers looking at?

Cooperation with big brands sounds beautiful, but it is very tired.

"Competition in the clothing industry can not be described as fierce, but tragic!" said Zhang Juxiu, vice president of Heng Chamber Commerce and general manager of Tonglu Cashmere Knitting Co. Ltd.

It is a necessary item to check factory every year on a regular or irregular basis.

Take "MAXMARA" for example, every year we will visit factories in cooperation. Apart from focusing on quality and safety management systems, we will focus more on the humanized management of workers, such as production conditions, safety management and workers' labor protection.

In fact, "MAXMARA" does not personally send people to "check factory", but comes through the professional foreign trade notarization bank to take charge of this matter.

"I remember we didn't pass the factory inspection for the first time."

Huang Liyun recalled that the factory experts had made ten aspects and more than 30 rectification opinions, which made the enterprise feel very ashamed.

"For example, there are no records of fire drill, no record of employees' work injury records, and so on. We haven't even realized these details before."

Strict inspection procedures also give enterprises an opportunity to re-examine themselves and relearn. After more than half a year's management, the rectification opinions have been reduced from more than 30 to two at the time of reexamination.

International big names pay attention to details, especially the humanized management of workers. Through these details which seem to have little relationship with direct production, we can see whether enterprises are scientific in overall management.

Once they direct their eyes directly on product quality, their requirements can be described as "harsh".

"Remember, one year, a large supermarket chain in Germany made a trial order in our factory, and the light scarf and hat took 150 thousand orders in one breath."

Huang Liyun said that on the day of inspection, she took several workers to get up at 3 a.m. to Shanghai. "Generally speaking, European and American customers demand no more than 2% of the defective defects such as missing pins, holes, thread and stains, but their requirements are not more than 1%, that is to say, 200 products. At most, 3 small problems are allowed, and the quality requirements are quite high."

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After many tests, some enterprises with excellent quality and standardized management system can stand out and become partners of international brands in China.

And once the test is qualified, and the quality management level of the enterprise is stable, the order that the large customer will follow will remain relatively stable.

"We have worked with Valentino for four or five years, and the order has been relatively stable and the volume is very large. Last year, we worked with" ARMANI "to learn a lot of advanced management concepts from them.

Zhang Juxiu said sincerely.

It is precisely through continuous cooperation and cooperation with the international brand that the knitting enterprises in Tonglu can continue to grow and progress, and the opportunity to appear on the international stage is also increasing.

Regionalization strategy "sing" brand

To enter the international arena, it is not enough to rely on the unremitting efforts of the enterprises themselves. The brand effect and the overall attack are even more important.

How to make the "Cross Village knitting" achieve a truly gorgeous turn? The inspection and quarantine departments and local governments have taken a lot of brains.

Transformation and upgrading is one of the most important words of Zhejiang enterprises in recent years. How to pform and upgrade? Since the beginning of this year, Hangzhou inspection and Quarantine Bureau, combined with the actual economic development of Hangzhou block, has been exploring for the first time in Tonglu to carry out regional management of export knitting enterprises from the strategic height of promoting regional economic development, strengthening the upgrading of garment industry and promoting the quality and safety of import and export products.

Knitted apparel inspection and supervision regional advantages, ready to promote export knitting enterprises inspection and supervision demonstration area construction; secondly, vigorously carry out the enterprise promotion and assistance, launched a series of export clothing quality safety and inspection and quarantine related laws and regulations publicity and education activities, in the quality of the poor, the existence of dishonesty, illegal behavior of enterprises to vigorously investigate and deal with, at the same time, efforts to cultivate a group of good faith, good quality of typical enterprises, and continuously enhance the overall quality responsibility consciousness; third, efforts to promote industrial upgrading, for the traditional knitting industry is labor-intensive, product added value is relatively low, Hangzhou inspection and Quarantine Bureau joint local government and related departments to actively guide enterprises from technical pformation, last year, the introduction of automatic computerized flat knitting machine, round machine, more than 1100 Taiwan, total investment of 130 million yuan. First, strengthen the linkage with the government departments. The Hangzhou inspection and Quarantine Bureau actively communicates with the local government departments to advise the government and strive to highlight exports.

On the basis of technical support, the Bureau attaches importance to opening up new ideas from building brand and expanding the market, supporting knitting enterprises to create famous brands and declaring famous brands. Nowadays, small and horizontal villages have cultivated more than 10 independent brands, such as Shali, Milan gulls and needle show, among which two brands have become famous brands in Hangzhou.