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Speech By Mayor Ye Kongxin At The Humen Clothing Fair'S Sino US Clothing Brand Cooperation And Development Symposium

2011/11/26 10:22:00 24

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Speech On Sino US Clothing Brand Cooperation

Speech by mayor Ye Kongxin at the 2011 Sino US clothing brand cooperation and Development Symposium

With the deepening of global economic integration,

China

Clothing is playing an increasingly important role in the global garment trade.

Over the past ten years, many excellent local brands have sprung up in China. But overall, the domestic high-end clothing brand market is dominated by top international brands. The speed of international second-line and three line brands entering China is faster and faster, and the number of Chinese brands is increasing.

clothing

Industry is facing a huge challenge of brand internationalization.

At the same time, in recent years

Merger

The wind is getting more and more popular.

YOUNGOR's acquisition of new Malaysia and Shandong Ruyi group has become the largest shareholder of the Japanese Rena group through the third party's new issuance of new shares. The Hongkong YGM trading company has acquired the old British luxury brand, agashi Dan, and Wenzhou Cheng Long Limited by Share Ltd to acquire Pierre Cardin; Bosideng, Jiangnan Buyi and other excellent Chinese brands have opened stores overseas, opening the strategic layout of the international market from "OEM" to "create brand".

The above two aspects have opened up the active development of Chinese garment enterprises.

U.S.A

The sincerity of the market has been the first time that the United States has surpassed Japan since 2005, making it the largest market for textile and clothing exports in China.

In 2007, the United States imported all kinds of textiles from China to US $32 billion 300 million, and imported garments for us $22 billion 700 million. The US market occupied an important position in China's clothing trade, and the American clothing brands also needed to open up China's huge market. However, due to policy constraints, financial crisis and many other factors, China's clothing industry was shrinking in recent years. At the same time, due to the lack of independent brands, China's clothing industry is still at the low end of the industrial chain, and its international competitiveness is not strong. Therefore, by strengthening Sino US clothing brand cooperation, Chinese enterprises can better grasp the changing trend of the US market and make targeted formulation.

market

Recognize and enhance international competitiveness.

The clothing brand of the United States can also further understand the development trend and related policies of China's clothing industry, widen the channels to enter the Chinese market, expand the brand effect, and promote the close docking between the two sides so as to achieve win-win results.

Strengthening cooperation between Chinese and American clothing brands is an important measure to promote the upgrading of Humen's garment industry. In recent years, Humen has vigorously developed the garment industry, directly improved the industrial chain, and constantly strengthened its policy support. Humen has become China's clothing.

Well-known city

A famous Chinese dress town.

At present, there are more than 2000 garment processing enterprises registered in the whole town, of which more than 1300 are over scale enterprises, with nearly 300 thousand employees, and the annual production of clothing reaches 250 million sets. The total sales volume is close to 20 billion RMB, and the export volume reaches 400 million US dollars, which has become a pillar industry supporting the development of our economy.

Strengthening Sino US clothing brand cooperation is conducive to further development.

Promote

The popularity of Humen's clothing regional brands promotes Humen's clothing into the supply chain of American apparel brands, expands the domestic and foreign markets, and realizes the pformation and upgrading of the garment industry. We sincerely hope that the American clothing brand enterprises can strengthen exchanges and cooperation with Humen, build Humen's clothing brand and take the cooperation platform of the American clothing brand.

Expand sales channels, realize the advantages of restoring ancient ways and win-win situation.

Common.

Finally, I wish 2011 Humen China US clothing brand cooperation.

Development

The seminar was a success.

I wish you all good health, good work and good luck.