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    The Outlook For Retail Trade Can Be &Nbsp; The US GAP Bet On China.

    2011/11/26 11:12:00 21

    Gap Inc, the largest clothing retailer in the US, announced on Friday that it will increase investment in Chinese stores and e-commerce.

    By the end of fiscal year 2012, the number of GAP stores in China will grow two times to 45.


    On the 25 day, the first GAP flagship store in Hongkong opened the trial sale in the central area of the international brand, and lived with other Coach and H&M already set up in Hongkong. In the next few months, another US brand Abercrombie & Fitch will join the war in the same area.


    Although the time to enter the Chinese market is relatively late, GAP thinks it is

    expand

    The best time.

    The "12th Five-Year plan" of the upcoming domestic trade pointed out that by 2015, the total retail sales of social consumer goods in China will be 30 trillion, and foreign enterprises will not lose interest in China's huge domestic demand market.


    Public information shows that GAP entered China in November last year.

    market

    At present, there are eight stores in the first tier cities of Beijing and Shanghai.

    According to Yang Deming, President of Gap China, including two new stores opened in Hangzhou and Tianjin in December, they will be ready by the end of next January.

    shop

    The number will increase to 15.


    Market consulting firm Boston Consulting has forecasted the size of China's fashion consumer market. With the rapid growth of the consumption power of the middle class, the scale of China's fashion market will grow two to 1 trillion and 300 billion yuan in the next 10 years.

    Under the premise of weakening foreign trade and expanding domestic demand, foreign retail alligators have aimed at China's big cake.


    Despite its fast development, GAP is facing new competition from other business partners in the Chinese market.

    For example, Sweden Hennes & Mauritz (H&M), Spain Inditex's "ZARA" and Japan's Fast Retailing "UNIQLO" (Uniqlo) have long entered China's fastest growing retail market in the world.


    "Domestic trade 12th Five-Year" pointed out that by 2015, the total retail sales of social consumer goods increased from 15 trillion and 700 billion yuan in 2010 to 30 trillion; the total sales of means of production rose from 70 trillion in 2010 to 70 trillion; the volume of e-commerce pactions increased from 4 trillion and 500 billion in 2010 to 12 trillion; the volume of shopping and retail sales on the Internet rose from 513 billion 100 million in 2010 to 2 trillion.

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