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Differentiated Enterprises Need To Expand Product Mix Under Differentiated Marketing

2011/11/26 13:35:00 22

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At present, the Chinese system

footwear industry

Although it is in a new era of pformation, the development trend is still somewhat difficult.

The fundamental reason lies in the fact that the phenomenon of homogenization of SMEs is serious, which causes thousands of people to have no individuality and less vigor.

Of course

Economics

The law of development proves that the market is always developing dynamically. Therefore, products will always be vacant. Today's small and medium-sized enterprises are aiming at the weaknesses of big enterprises, giving full play to their own advantages and developing products that big enterprises have no time to take care of.

market

Vacancies, or as an assistant to big enterprises and a member of the upstream supply chain, will also grow into an outstanding company in the industry tomorrow.

In the long run, the implementation of differentiation strategy is undoubtedly the inevitable choice for SMEs to achieve rapid development.

Differentiation strategy is a special market operation strategy.

It is very attractive to small and medium-sized enterprises that try to avoid direct competition with industry giants and want to build their own competitive advantages.

This way has a good effect in the domestic and foreign markets. With the shrinking of the market gap, the global economy will have great potential for development. The division of labor and cooperation among enterprises will be greatly strengthened. Successful enterprises in the market must be very responsive to the market and change.

And these SMEs can do well.

Market compensation is not only important for small and medium enterprises, but also for smaller product lines of some large enterprises. These enterprises will strive to find a more secure and advantageous market base for themselves.

In the footwear market economy, experts are most concerned about those successful big shoe companies, and often ignore the small businesses in the industry. But these are the uncommon sparks, which have become the prairie fire after surviving and developing in the cracks of large enterprises.

Indeed, in addition, enterprises need to develop products that are suitable for special consumers to open up more market gaps.

After opening up such a special market, we should expand the product mix according to the characteristics of the product so as to expand the market share and expand the purpose of differentiated marketing.

Especially in the current market of homogenization, small and medium shoe enterprises only have to identify the differential interests of each brand. Apart from providing strong and powerful products, they can positively reflect the sense of social responsibility of an enterprise, highlight their own characteristics in the rules of market dominance, and gradually promote the formation of their own unique product genes and give consumers a distinctive sense of value. Then the image of the natural brand is deeply rooted in the minds of consumers.