Shanghai Shopping Malls Promoted &Nbsp At The End Of The Year, And Looting Popularity With Online Stores.

This weekend will be the first weekend of December, and the annual sales promotion will be staged in advance.

This year, a number of department stores chose to start early year-end promotions in early December, including overnight business and "99 to 70 reduction".

"This year's e-commerce is developing very fast, to entities.

Shopping malls together

According to the briefing, there will be 8 stores participating in all night activities in Paris, including Huaihai store, Wujiaochang store, Baoshan store and Chengshan store, which will last two nights in December 2nd -4.

When the mall opens in December 2nd, it will launch a substantial discount of "99 minus 70" and "full 99 reduction of 65" in the first hour, and the "single cabinet full iPad2" activities will take place in the next day from 0:00 to 1 o'clock.

"Paris spring is crazy!" after the news of the "no closing" campaign was released online, many netizens looked forward to it.

Compared with last year, this year's Paris spring year-end "overnight business" sales promotion is ahead of last week for a whole week. "The main thing is to start the promotion at the end of the year."

Paris's spring is frankly speaking.

In the spring of Paris, when the Spring Festival is not closed, the land Plaza will also begin the year-end promotion campaign of "199 minus 110" in December 2nd, and the new world city also chooses the "full 199 minus 100" discount activities on the same day. At the same time, gold and jewellery promotion activities are launched. The first eight hundred partners and Pacific department stores are also competing for the end of the year promotion.

Starting from this Friday, all major shopping malls in the city are rushing to start the year-end season.

Sales of physical stores are not ideal this year.

This year, the entity merchants are particularly active in the year-end shopping season, which is closely related to the flourishing of e-commerce.

During this year's "11.11" singles day, e-commerce platforms such as Taobao mall launched a large scale of crazy sales promotion, which made the singles day busy, while many physical stores were like ants on the hot pot. They watched the popularity of consumers attracted by the Internet merchants.

According to statistics, the total volume of Alipay pactions on Taobao mall and Taobao network exceeded 5 billion 200 million yuan, while the sales volume of a physical department store during the two-day weekend was usually only several million yuan. Even during the large-scale promotional activities, the sales volume of single day was more than one thousand or two thousand yuan.

Under the huge disparity data, the entity merchants inevitably have some envy, jealousy and hatred for the Internet merchants.

However, it seems that the Internet traders are not "enjoying themselves". After the popularity of singles day, the promotion activities of Taobao Fair will be staged again at "12.12".

"The specific promotional content of the current activities has not yet been announced, but the sales promotion will certainly be very large, and there will be a huge number of sellers this year, and then will be a crazy shopping spree."

Taobao people said.

At the same time, Taobao mall's Electrical City will also hold a large scale promotional activities such as full court mail, various special offers, and so on at "12.12".

"The rapid development of e-commerce has brought a great impact to the popularity of shopping malls. This is especially evident this year. The overall sales situation of some shopping malls is not ideal this year.

Under the background of fierce competition online and offline, it also forces many shopping malls to have a bigger "blood base" at the end of this golden consumption season so as to boost their sales performance throughout the year and win back some popularity.

A marketing marketer admitted.

Hangzhou businessmen also come to Shanghai to join in the fun.

At the end of this year's promotion, not only the network operators and the entity stores are competing to participate, but even the foreign businessmen will have a share.

On the same day in the city's shopping malls, the Hangzhou leisure and shopping festival was officially launched and will continue until January 3, 2012, with nearly 3 merchants participating.

The Hangzhou Trade Bureau has also called on Shanghai to hold a promotion festival for leisure shopping in Shanghai.