Yantai: The New Style Of Winter Wear Is Up &Nbsp; The Old Discount Is Quite Substantial.

A snowfall made winter clothing sales enter the peak season. Many people in Yantai plan to buy new clothes for warm winter.

Yesterday morning, reporters visited several large shopping malls and exclusive stores in downtown Yantai, and found that the price of winter clothing was generally rising this year, which was over 1000 yuan threshold.

The new winter clothing price rises

At 9 a.m. yesterday, reporters saw the new winter coat in coats, down garments, cotton padded clothes and sweaters in the shopping mall of South Street.

Chu min, who is choosing winter clothes, told reporters that he wanted to buy a winter suit with a little texture.

"I bought a brand coat last year, when it was priced at 1399 yuan, and the same brand of brand coat is priced at 1999 yuan this year."

Chu Min said that buying a coat costs more than half of its monthly salary, and the couple still have to provide housing, so they have to temporarily shelve the plan for buying winter clothes.

The price of sweaters is not cheap. In a brand store, reporters saw many sweaters priced at more than 800 yuan.

"This year's winter clothing is generally more expensive than last year, including the price of accessories such as scarves is rising.

There are many customers who try clothes every day, but they do not buy much. "

The salesman told reporters.

Faced with high price winter clothing, many people are hard to get their pockets.

Wang Yahong, a citizen, said: "it's not impossible to buy, but it really can't afford to buy it. Every time we go shopping, we always hope that our clothes will be sold at a discount, but in addition to the discount on seasonal garments, the new models have been sold at full price, and it is difficult to make a few attempts after trying several times."

A salesperson in the market said that the sales cycle of winter clothing was relatively long, and the new winter clothes were not listed at the discount level. It is usually only after mid December that some promotional activities will be launched.

Cost increase is the main reason.

Du Xinran, owner of a clothing store in Beijing West Street, said that the price of winter clothing this year is indeed higher than in previous years.

And reporters learned that the rising cost of production is the main reason for the rising price of winter clothing.

Du Xinran, who has been engaged in clothing sales for more than 10 years, told reporters that this year's clothing fabric rose by 15% to 20%, and the factory price rose.

The increase in price levels and the rising cost of labor in various circulation sectors are also important reasons for the rise in winter clothing prices.

"Store rents, logistics costs, wages and so on are rising, winter clothing prices rise naturally."

Du Xinran said.

But Li Jing of the public believes that the increase in prices may be catering to the current price surge.

"The cost has gone up a bit, I believe, but I feel that the clothing industry has taken some opportunity to raise prices."

Li Jing's views were also recognized by several customers.

In the interview, the reporter found that many people's expectations for low priced clothing have been getting lower and lower.

The old discount is very affordable.

Despite the high price of the new winter clothing, reporters found that many businesses were offering discount sales for the old winter clothes.

For businesses, cheap goods are no doubt a good marketing tool, but for some people who want to save money, buying discount winter clothes is also a good choice.

"A 980 yuan small cotton padded clothes, after discount 490 yuan, feels more cost-effective."

Zhang Chunyan looked at the old discount.

In her view, the style change of winter clothes is not very big every year, and there are many classic styles of old ones, so there is no need to keep an eye on the new ones.

For those who do not emphasize fashion and fashion, it is not a good idea to clean out the baby from the old winter clothes with discount sales.

However, some people said that although the old ones were cheap, they would not buy it very much at the thought of last year's inventory. Finally, they bought a new whole price with great care.