Luxurious Fur Is Not Acclimatized To &Nbsp; Many Shops Are Deserted.

With the advent of winter, all kinds of fur in the market are "contending with each other", but they have not received the favor of women in the city. Recently, reporters visited Wen Ledu Leather City, Qingdao fur city and some high-end shopping malls. Rise One or two, but the sale of fur in the island city is not ideal, the fur city business is cold and clear, many shops are "deserted." Luxurious Fur faces no embarrassment.

Raw materials are expensive. Leather and fur The price is up to one or two.

Ms. Cui, who lives in Taitung, spent 8000 yuan last year on buying a mink inner bladder for her husband in business. This year, he wanted to add another item, but he was frightened by the price of "giving power". "Clothes with the same style and quality are no less than ten thousand yuan."

Ms. Cui is not guilty. Reporters have visited several large fur markets in the city since mid November, and found that the price of fur is not low this year. In Qingdao fur city a fur counter, the most expensive coffee long mink dress retail price is 39800 yuan, short paragraph also need more than twenty thousand yuan, reporters readily check 10 fur prices, all in ten thousand yuan or more. Fur sold in high-end stores is even more discouraging.

"This year, the price of the whole mink is about 30 thousand yuan, and last year it was almost 25 thousand yuan." The poplar manager Yang Bai told reporters that this year's fur is indeed more expensive than last year. Now the fur is less than ten thousand yuan. It is not that the fur quality is a little bad. It is the old one that comes out with a discount.

Traders said that the price of fur this year is directly related to the rise of mink. Statistics of China fur information network show that the price of domestic mink is not up to the same level as that of last year. Comparing the statistics of last November 2nd and November 5th this year, we can find that the price of raw skin of the largest American short haired male mink has risen from 430 yuan to 450 yuan / Zhang last year to 520 yuan to 560 yuan / Zhang this year. And the same size of Jinzhou sable male marten, the price of raw leather from last year's 340 yuan to 360 yuan / Zhang, rose to 400 yuan to 420 yuan / Zhang.

It sold 3 pieces in 1 days last year and 1 pieces in 3 days this year.

Many people still remember the grand opening of several fur cities in Qingdao in September and October last year. Today, the fury of the fur city has been very cold. On November 15th, 19 and 25, reporters visited Ledu and Qingdao fur city for the three time. The most common scenario is that the salesmen get together to chat or nest in the store.

In November 25th, the reporter arrived at the warm Ledu Leather City in Tianmu city. The two floor is empty. There is no shop. There is not a customer in Nigeria or fur coat monopoly area on the third floor. The four and five floors were not popular, and the salesmen were chatting in the sofa. Similarly, in November 19th, in the fur city of Qingdao, it had arrived at 10 a.m., and only five shops were opened in 50 meters. Most of the doors were closed from the entrance.

"People in Qingdao are rich! One of the three businesses sold on the first day of the day was charged 180 thousand yuan!" this is a "show off" to a media reporter who was running a fur business in Qingdao last year. Today, bosses who run fur have no way to restore their past pride.

Each fur store has its own sofa. Fresh tea is served on the tea table in front of the sofa. However, exquisite decoration and warm service have not changed to popularity. Reporters in Wen Ledu leather city and Qingdao fur city repeatedly asked 15 fur distributors, no one answered business is good. The most common answer is "lost" and "bad business".

"Can you sell one item per day?" At the age of 20, Huang Liang Sen, the manager of snow velvet shop, has gone through the ups and downs of business. "By the end of September this year, it will sell twenty or thirty pieces." He told reporters. Last year, he entered the fur city. He put in about 1000000 yuan of goods, plus rent, labor and other costs, invested nearly 2 million yuan, the result not only did not earn money, but also lost about two hundred thousand. "They can't sell at all. They are all pulled back to Haining." Huang Liang Sen said. This year he has shrunk in scale, but business is even cooler than expected.

Wu Shang Guo, a dealer in leather business, is facing the same problem. "I only sold 200 leather shirts this year, which is incredible." After selling leather for more than ten years, he was disappointed with the Qingdao market. "My business in Sichuan and Beijing is better than that in Qingdao. Arguably, Qingdao's spending power is so strong. How can it be? " {page_break}

"A thousand dollars if you open your eyes." A female boss said that her family contracted 300 square meters of facade, rent, electricity and labor costs together, almost a few thousand pieces per day. In her shop, many shelves are empty. "It's not sold out, it's not going to go in." Last year, she entered more than 2000, and sales were flat. This year, only 200 of the 1600 came in.

Lu Bishun, vice general manager of Wen Ledu Market Management Service Co., Ltd. has been engaged in fur business for nearly 20 years. Reminiscent of the "lofty aspirations and aspirations" entered into the Qingdao market in 2010, he was still unable to understand the "decline" of the leather city of Ledu. "Before entering the green house, we went to Qingdao to do a detailed investigation, and found that many of the people who went to Haining to buy fur were all Qingdao people. Nowadays, "the rent is not even 50%." He dropped his head and said with dismay that he seemed doubtful about his decision.

In the interview process, an anonymous owner pointed to the stairs and whispered: "the facade, the rent from 150 thousand yuan / year to 60 thousand yuan / year, but still can not rent out.

A citizen:

The price is too deep for fear of being fooled.

Why do people refuse to buy fur, and the fear of flickering has become the most widely heard answer by journalists. "My friends would rather drive to Haining and Zhaoyuan than to buy in Qingdao, because they do not understand that the price of fur in Qingdao is too high." In November 19th, Ms. Liu, who bought Nei Chao in the fur city of Qingdao, said, "I know fur can come here. If you do not understand it, you will lose it." In a shop, a salesman recommended a "green mink" Nick's resolution, which was rejected by Ms. Liu. "Green mink is not a mink, but a rat skin."

In a store, reporters saw the clothes priced at 12900 yuan were sold at a price of 5500 yuan. A fur seller's boss said that the clothes looked the same, the value was actually very different. "The whole mink needs more than 10 thousand yuan, and the collection of mink with legs, face and other parts needs only about 3000 yuan." It is the "deep water" of the fur industry that many people who do not know much about fur give up their consumption.

Expert:

Who is willing to buy the "shoddy" flood?

"In Sichuan, almost every more than 20 year old girl has fur in her closet, but in Qingdao, there are not more than 10 fur in the 100 girls." Wu Guoping described fur consumption as cold in Qingdao.

Jiang Chengan, Secretary General of Qingdao Fur Association, said that this is related to the consumption habits of Qingdao people. The consumption of Qingdao people is more rational, and the contact with fur has just begun. Due to the ignorance of the fur itself and the unfamiliarity with the brand, it needs a certain adaptation process.

Cui Xun, a professor at the school of management at Ocean University of China, believes that fur is not strong enough for Qingdao people under the influence of climatic conditions. Fur is only a preference consumption rather than a mass consumption. In addition, the phenomenon of "shoddy" phenomenon in the fur market has, to a certain extent, dampened consumer confidence. "From the perspective of industry development, we must develop the fur market in a standardized way, and we must ensure good quality."