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Winter Clothing Entered The Era Of Thousand Yuan &Nbsp; Big Price Increases Buyers Caught Up With Online Shopping.

2011/11/29 10:09:00 17

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Winter Shopping Mall Hangzhou

"Even winter clothes can't be bought! Not very famous.

brand

A cotton coat is priced at 1998 yuan. It's really killing! "For two days at the weekend.

Market

But Wang Ling, a small white collar in Hangzhou, can't afford to buy anything.

Reporters visited the mall yesterday to see this year.

Down Jackets

The price of cotton and clothing has increased substantially over the past year. The number of single items is more than four digits. Below 1000 yuan is quite rare. Even a sweater is always five hundred or six hundred yuan.

Moreover, because the winter clothing has just been listed, the discount offered by merchants is only 22% off, but because of the higher price, the discount is not cheap.

Only a few franchised discounts are less than half off, but they are all old ones in previous years.

No wonder Wang Ling sighed. If you buy two down coats, you will lose a month's salary.

It is understood that although the recent decline in cotton prices, but because the first ten months of CPI has maintained a high level, labor costs and channel costs are also rising, causing winter clothing prices will not rise or fall.

Data show that this year's domestic winter clothing market generally rose by about 30%.

But at the same time, because of the low cost of channels, online shopping has always had the price advantage compared with physical shopping malls, and the high price of physical shopping mall has once again become an opportunity for network channels.

Yesterday, reporters found the top ten search words in the latest hot search list of naughty net. They were related to winter clothing: jacket, new winter dress, down jacket, short boots, bottomless trousers.

In search of "down jacket", it can be found that the price of the down garments of dozens of websites is almost 500 yuan up and down, cheap only two hundred or three hundred yuan, little more than 1000 yuan, and some also support "buy and send".

Only by sorting the prices from high to low can we see that there are still more than 10000 yuan of high-grade goods.

On the whole, the sweater with a hundred yuan up and down, about 300 yuan of cotton clothing and four hundred or five hundred boots are the mainstream prices of the major e-commerce websites.

Therefore, although most of the southern part of the autumn has not yet been in autumn, the buyers of online Amoy clothes have been lively.

"Clothing has always been a popular search category, but the first ten occupying the popular search terms at one time, or something that has never happened before," is a snowing analysis of the operation director of Panshan network. "This situation is no longer simply a seasonal change, it can explain, and it does not exclude the excessive price increase in the offline channels, and the users have rushed to the network channel."

Light snow is expected to increase the sales peak and total scale of online winter clothing this year.

In addition, according to the ranking of search terms for electric appliances, electric heaters, humidifiers and heaters have quickly pushed into the top ten, and the search ranking of hot air fans has increased by more than 500 in the past week.