Which E-Business Should Be Chosen By Traditional Shoe Enterprises?

Under the influence of various factors of price rising, the traditional footwear marketing channels have already been bottlenecks. E-commerce has become the development direction that many shoe companies have to choose.

Not to do e-commerce is no longer a problem. The key lies in how to choose the form of electronic commerce.

At present, the traditional footwear enterprises that carry out e-commerce are not uncommon, but they will be restricted by some inherent thinking. They think e-commerce is dispensable. They can try it, but they only have a sales channel on the basis of traditional sales, but only say that this sales channel is less devoted to some applications than the existing sales channels.

But after a period of time, the speed of product renewal is very slow, the traffic of the website is also very low, the sales of products are cold and clear, and the shoe enterprises benefit little. Many shoe manufacturers have an inherent understanding, and e-commerce has little prospects for development, so the e-commerce is neither too hot nor too cold.

In fact, there are many e-commerce marketing modes, including B2B, C2C, B2C and so on.

B2B is the marketing relationship between enterprises and enterprises; B2C is "business to customers", that is, shoe manufacturers directly sell products and services to consumers; C2C is the e-commerce between consumers and consumers.

B2B slowdown in shoe industry is inevitable.

Using "looks beautiful" to describe the current B2B industry's overall development status is not too much.

However, B2C has more price advantages than traditional retail, unlimited shelf display, and huge user groups, as well as a fast market environment.

Therefore, it is safe to say that B2C instead of C2C is the inevitable trend of the development of online shopping in the future. B2C is a new way for future marketing of traditional footwear enterprises.

At present, e-commerce has become the consensus of traditional footwear enterprises. So what kind of e-commerce marketing strategy should traditional footwear enterprises formulate?

Shoemaking enterprises, after making clear their own goals for e-commerce development, should first make adjustments according to their own market conditions and constantly adjust their strategies, constantly accumulate users, reasonably control the pace and speed, choose what kind of practical use of "long-distance running", and what kind of situations are suitable for "jogging"; secondly, establish a professional team of e-commerce in shoe enterprises, firmly support the team, continuously improve the whole market operation ability of e-commerce, product R & D capability and the whole supply chain management ability; three, do B2C, clarify the core competitiveness of their enterprises, and make the best of the future.