Analysis Of The Competitiveness Of Guangzhou's Textile And Apparel Industry

Guangdong is the leading province of China's economy. Clothes & Accessories The development of industry has also been far ahead in China. Its apparel industry has not only formed its scale, but also molded its brand. However, with the saturation of traditional clothing industry and the development of online shopping in recent years, the traditional clothing industry from Guangdong and even the whole country is facing unprecedented pressure and is at the crossroads of transformation and upgrading. This is a turning point. If the road is chosen correctly, it will be the rise again after a thick accumulation. If the road is chosen wrongly, it will probably fail.

The growth of Guangdong clothing brand in the past few years confirms the network growth rule of the clothing industry. Many successful Guangdong manufacturers believe that the sale of e-commerce network is a major trend in the future. The close combination of online and offline is already in progress and imperative. If we can not keep up with the trend of the Internet, we have not seen that the mainland has died in the fierce waves of fierce competition. Focusing on the future, online consumer groups will become more and more mature, and for apparel companies, consumers will need to follow. demand It's time to make adjustments. At present, Taobao has witnessed the myth of online shopping, and the online operation of Taobao mall and its major brands has alarmed the domestic traditional clothing industry. And the change brought by the Internet is also an opportunity. When the Internet becomes the mainstream media of clothing brands, especially the target audience of fashion brands, the network media platform with cross regional, cross domain and the vast majority of Internet users will be favored by clothing brand marketing.

Internet expert Lang Xianping once said: " network Popularity itself can not pull the economy, but it should be linked to the real economy. For China's apparel industry, with the help of the Internet to strengthen the domestic brand building and expand the domestic demand market, the opportunity for the two rise has arrived. The online shopping report from Taobao shows that sales of apparel online shopping are among the best. At present, there are many traditional apparel enterprises under the traditional thread. Through the Internet, e-commerce has been realized, sales channels have been expanded, competition from the traditional market has been successfully resisted, and a new market blue ocean has been opened up successfully on the Internet.

Traditional costumes not only develop their skills in e-commerce, but also expand through the Internet. Sale And affiliate channels. As early as several years ago, the clothing enterprises in Guangdong had begun to explore actively on the network marketing platform. Now, it has emerged a number of outstanding people. As a large clothing enterprise integrating the R & D, production, sales and brand management of Guangzhou garments, we have not only made outstanding achievements online, but also played the most important role in network marketing. By leveraging the Internet, we successfully launched our own franchise channel. "The consumer is right," the head of the company's marketing department told reporters. clothing The awareness of brand consumption is constantly improving. Mahua dress has grasped the changing trend of international and domestic garment trade in a timely manner, and has brought into play its unique advantages. The national chain operation of single brand dress monopoly has been successful.

Guangdong apparel enterprises still have great opportunities in the future, and apparel enterprises across the country are looking forward to the two take-off. It is destined to integrate closely with the Internet, do well in e-commerce and expand marketing channels, and the Chinese apparel industry is in the two rise.

　　 Upgrading Guangzhou textile Strategies of clothing competitiveness

We should make full use of the exhibition platform to help textile enterprises develop new markets. The exhibition industry in China has gradually matured, and the clothing professional market has become increasingly popular. The China Import and Export Fair Pazhou guild hall has been launched. Its total area is 1 million 86 thousand square meters, and the exhibition hall area reaches 558 thousand square meters. This has provided more exhibitors for many enterprises. At the same time, enterprises can also go abroad to participate in exhibitions and trade fairs in other countries, such as the Hannover Exhibition Center in Germany and the International Exhibition Center in Las Vegas, etc., so as to get more business opportunities.

Improve the level of science and technology and innovate brand 。 Textile machinery is the basis for producing high quality and high added value textile products. The policy of "introducing new technologies, cooperative production, digestion and absorption to develop new equipment with independent development and tackling key problems" is implemented. The advanced textile machinery and equipment in the world are introduced to solve the quality problems caused by human factors in the manufacturing process and improve the manufacturing level and management level. This year, Guangzhou has sprung up a number of clothing and clothing brands, such as Baleno, CBASE, and so on. But compared to D &G, Lee, CK and other international brands, it can be seen as a magic weapon. Enterprises should refer to successful brand business models and innovate in style, quality and brand promotion. Such as Guangzhou Textile University, Zhejiang Textile and Fashion College, Jiangxi Clothing Institute and so on. These talents will apply their knowledge, technology and scientific research results to the product development and technological innovation of enterprises, which will greatly enhance the competitiveness of enterprises and promote the construction of enterprise talents. With the maturity of consumers' consumption concept, people's demand for clothes is more refined and refined, which requires excellent professional fashion designers to join.

The policy of supporting the textile and garment industry was introduced. Cotton is one of the most important raw materials for textiles and garments. The government should introduce cotton production subsidy projects to stimulate the enthusiasm of cotton growers and stabilize the supply market of cotton so as to effectively stabilize the cost of raw materials for textile and clothing. At present, the world economy is in a state of depression. The government can improve the macro environment of the industry by raising the export tax rebate rate and stabilizing the RMB exchange rate.