Group Buying Industry Is Growing At A Negative Rate For The Next Two Months Or 4000.

Having gone through the top three

According to the latest survey data, the sales volume of domestic group buying industry decreased by 11.4% in October. After experiencing almost 0.36% stagnation in September, the group buying which had been hot for more than one year finally appeared the first negative growth and ushered in the real turning point.

The next two months or 4000 shut down

Recently, a well-known in China.

In addition, as of the end of October, more than 20% (20.5%) of the group buying websites in China had not been updated in the past month. That is to say, as of the end of October, more than 1000 group buying websites in more than 5000 Chinese group buying websites had ceased updating, and the websites were being revised or closed.

It is noteworthy that in October, the number of group purchase websites that could keep the commodities updated within a week dropped to 21%.

If this goes on, in the next two to three months, there will be more than 8 group buying websites, that is, 4000 group buying will usher in their own limits in the "big exam" and face the fate of being eliminated.

Second tier cities slightly increased and Chengdu entered the top ten of the country.

Data show that the decline of group buying sales in October is mainly due to the lack of force in the first tier cities, and the market share of the two or three tier urban group buying users is further expanding.

The second tier cities increased by 2 percentage points compared to September, reaching 47.05% of the total market share, while the three tier cities also increased slightly, while the first tier cities decreased by 3 percentage points.

Compared with September, except for a few areas such as Shanghai, the volume of group buying market in most cities in Beijing, Guangzhou and Shenzhen declined significantly in October.

Xi'an, Zhengzhou and Fuzhou ranked the three largest group buying cities in September, which were replaced by Suzhou, Wuhan and Chengdu. The ranking of Guangzhou, Hangzhou, Tianjin, Shenzhen, Nanjing and other popular group buying cities changed little, and the first ten of the top ten teams were selected.

Industry analysts believe that with the full and in-depth development of the industry, the market share of the first tier cities in the future may be further reduced, and the consumption potential of the two or three tier cities is still worth looking forward to.

It can be predicted that in the pformation of TOP group buying websites with O2O or B2C, some small and medium sized group buying websites in two or three tier cities will continue to change to the direction of localized services, and the deep ploughing of two or three line cities will enable them to find the future direction of development.