Haining Leather City: Fashion Information And Paris Milan Synchronization

In 2010, there were more than 1900 leather industry enterprises in Haining. The total industrial output value was 18 billion 300 million yuan, the sales revenue was 18 billion yuan, the number of workers was 6 million, and Haining produced 31 million leather garments (set) last year, an increase of 3.7% over the same period last year; the export of leather products (excluding finished sofa) reached 280 million US dollars last year.

In the 1-7 month of 2011, the leather industry in Haining had 77 yuan of 20 million yuan or above. The total industrial output value reached 7 billion 696 million yuan, an increase of 19.9% over the same period last year. Sales revenue was 6 billion 990 million yuan, an increase of 19.3% over the same period last year, and the total profit and tax amount was 244 million yuan.

In the first half of this year, exports of leather products (excluding finished sofa) amounted to US $163 million.

Haining China Leather City has gathered the top brands of leather, fur, luggage and footwear at home and abroad. The headquarters market in Haining has a total construction area of 770 thousand square meters and more than 3000 households.

How to look at the wealth effect of Haining Leather City (002344, stock bar), we try to start with events, so that you can get closer to the leather industry and market in Haining, so that you can understand the path and mystery of the formation, development and agglomeration of Haining's wealth city.

1 billion 363 million yuan capital invested in Chengdu

Keywords: expansion

In November 26, 2011, the leather city of Haining, Chengdu, the largest leather city in Southwest China, laid the foundation for the modern business integrated functional area in the north new town of Xindu District.

It is reported that the total investment of the project is 1 billion 363 million yuan, covering an area of 198 mu. It will take Chengdu as the center to build a large-scale trade and tourism city complex with large leather, fur clothing and bags display and trading center, West China clothing creative design center, high-end business, leisure and entertainment restaurants, and high-end apartments.

After the completion of the exhibition center of Haining Leather City in Chengdu, we will assemble the top brand leather clothing, fur clothing, fur clothing, leather goods and luggage brand businesses at home and abroad. It is estimated that more than 700 leather professional merchants will enter the business, including more than 100 famous international and domestic brands. The large leather clothing trading center, which has an annual turnover of 1 million 500 thousand passengers, has an annual turnover of about 8 billion yuan.

Ren Youfa, chairman of Haining China Leather Limited by Share Ltd, said.

The total construction area of Chengdu Haining leather city project is about 450 thousand square meters.

The project is divided into three phases. The first phase is to build 159 thousand and 800 square meters of leather market, and the whole project construction period is about 5 years.

According to the briefing, Chengdu Haining leather city will be declared a national 4A scenic area after its construction, and will be combined with its rich tourism resources to become a golden tourist line.

From the establishment of Haining Leather City in 1994 to the relocation of leather cities in 2005, the development of the first, two, three and four phases of the market was first distributed in the provinces in 2010, and the chain market was successfully established in Tong Er Bao, Liaoning. The first phase of the market was 173 thousand square meters, and was officially opened in September 28th last year.

Following the successful establishment of the three and four phases of China Leather City in Haining in 2010, the Liaoning Tong Er Bao and the Shuyang leather market in Jiangsu, in 2011, the successful investment in Henan Xinxiang Haining China Leather City and the Sichuan Chengdu leather city were successfully laid down. In June 21, 2011, the leather city five phase started construction in the four fur leather square in the west of Haining leather city.

With the strategic deployment and promotion of various professional markets in Haining Leather City chain, the production and marketing capabilities of Haining leather enterprises have been further improved.

{page_break}

Fashion information synchronized with Milan, Paris

Key words: fashion look at me

In September 24th to October 29th this year, "Haining leather fashion Shenzhou line", in the 16 cities that came to light, the fashion whirlwind of Haining fur coat.

This is another fashion promotion campaign after Haining's China Leather City in June this year, after 24 brand enterprises held the Chinese leather "Fashion Week". It is also a fashion advocacy campaign of the Chinese garment industry (000902, bar bar).

This event takes the "Shenzhou" and "fashion show" as the main form. The leather and fur garments released by the current winter trend are released in Liaoning, such as Tong Er Bao, Shenyang, Dalian, Jiangsu Shuyang, Henan Xinxiang, Zhengzhou, Luoyang, Kaifeng, Pingdingshan, Pingdingshan, Xuchang, Pingdingshan, ",", "," and "16".

In every city, the motorcade passes through the main roads; the publicity materials are distributed in the places where people gather, and show up in the hotels and public squares; a press conference is held.

Through the press conference, the overall situation of leather clothing industry in Haining is introduced to businessmen and the media, so that businessmen and media from all over the world can get to know Haining's leather goods, promote the fashion leather concept through the fashion leather show, display the brand image of Haining's leather products, and pmit the information of fashion and fur trends to local consumers and industry to lead the local leather consumption.

It is understood that this is the Haining Leather City in China following the 2004 "Haining fashion fashion" (the ten largest cities in the country), the 2007 "Beijing Hangzhou Grand Canal, Haining fashion wind", the 2010 Haining leather, fur clothing city fashion line and other large-scale show activities, once again to the whole country to launch a new trend of leather fashion.

Chagarin, deputy general manager of China Leather City, Haining, told reporters that in recent years, under the guidance of the concept of fashion leadership industry, Haining leather and fur have always been in the forefront of the industry in terms of styles, fabrics and workmanship. In fashion information, they are almost in sync with Paris, Milan and other international fashion centers. On the basis of this, we launch a large number of personalized new fashions every year according to the characteristics and needs of domestic consumers.