The Dominant Position Of Buyers Is &Nbsp, And The Development Trend Of Shoe And Clothing Retail Industry Is Refined.

"If I am not at home, then I must be in Paris.

With the division of labor and specialization

Li Zhao, senior vice president of BELLE, revealed in the 2011 Shanghai shoe exhibition.

In China, most buyers are familiar with and familiar with this line except for the three hundred and sixty lines. Buyers are familiar with buying goods and selling them, how to buy and how to sell them.

Shoes and clothing retail enterprises, Shixing is a lot of vendors or spouses shops. With the brand consumption of consumer groups shifted, brand stores have gradually become the main form of shoes and clothing management.

Around the writer, there are quite a few friends who have shifted from spouses to brand stores before and after 2000. At least ten million people are worth more than ten million dollars.

The number of shops ranges from one to ten, the number of employees from several to dozens of people, and the turnover increases from hundreds of thousands to tens of millions. The increase of scale means the increase of wealth, and at the same time, the increase of business risk.

Ten years ago, the shoes and clothing industry was all in the spot system. The warehouses of the shops were almost empty. What products did the Brand Company sell for goods? Replenishment was selected in the warehouse of Brand Company, and what was chosen was sold. At that time, the business was better done, and what goods could be sold, especially goods that were not well sold, or returned to Brand Company or discounted, which was called extensive operation.

At present, the shoe and clothing industry adopts the futures order system, and the goods of the season have not yet been sold out, and the goods of the other season are coming out again. Do you want to replenish the goods? Want to return? These are all difficult, everything is planned, and Brand Company is powerless. How much can the warehouse do? How can it be sold? How do we do it? When to sell and when to sell the price and how to maximize profits?

If the scale operation is the primary stage of the development of retail enterprises, then fine management is a new stage for the development of retail enterprises. Improving the output of single SKU and increasing the output of single stores will become a new growth direction.

The occupation of the buyer came into being under this background.

So what do buyers do? A lot of friends are used to confusing buyers and purchasers. Purchasing this profession is active in all major supermarkets. They are responsible for buying commodities or introducing brands, as to how to sell, there are specialized business management and planning departments.

The buyer, in short, is responsible for every link from buying to selling, ensuring that the commodity obtains the maximum profit and the smallest business risk in the circulation process.

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A commodity price 10 yuan, Zhang San and Lee four entered 200, A merchandise can only sell at 14 retail price, when A commodity purchase price dropped to 6 yuan, Zhang San entered 500, Zhang three sold 11 yuan, Li four sold 14 yuan, do not need to know Zhang Chang make money than Li Siduo.

Zhang San is a smart buyer.

In order to buy goods, buyers should make accurate demand analysis according to the historical sales situation, combined with the trend of consumption and the trend of consumption trend. Besides, the purchase plan should match the terminal band, visual presentation and product mix.

Buying goods is a future business. No one can predict accurately in the future. The high level of buyer ability lies in how to make rational analysis and judgement in the face of huge data and changeable market.

When the merchandise arrives, the buyer will have to plan the number of SKU listed on the terminal, which will not be too much in the same period, and it will not be able to put the sample in the same period. It is also necessary to plan the quantity of SKU. The quantity will not be too small in the same period, which will lead to the lack of freshness. After the products are listed, according to the sales performance of the products, the life cycle of the single SKU will be forecasted, and the lead time, the positive selling period, the discount promotion period and the special price clearance period of the products will be made.

A buyer is an actuary in the course of business, who wants to sell faster and earn more.

Here, we believe that our friends have a knowledge of the functions of the buyers. Let's take the stock turnover rate as an example: a brand shoe store has a stock of 500 thousand yuan at the beginning of January, and a stock of 300 thousand yuan at the end of March. The sales volume of the brand 1~3 is 1 million 200 thousand yuan. The store's turnover rate is 120/[(50+30) /2]=3 times, which is equivalent to three times of the average value of 400 thousand yuan in the first quarter of the store, resulting in three profit. The faster the turnover, the higher the utilization rate of funds, the better the stock.

Excellent buyers can adjust their capital and inventory status by using commodity strategy, and can also effectively merge their products according to the degree of frugality of inventory products, so as to improve sales speed and profitability. Buyers are more like a trader.

In order to establish a buyer team, the key to the shoe and clothing retailing industry is to have the idea of a big buyer. The buying and selling of products are analyzed comprehensively and systematically, and the empiricist who does not make the head decision is established.

Once the channel is king, now the buyer is supreme, this more or less out of the shoe clothing retail industry development trajectory, scale to fine, only the strategist can win the battle.