Tan Rong: Working Girl Uses Tofu To Conquer A City.

Yes.

She is Tan Rong of Chongqing.

The legendary stories created by Tan Rong began with a series of chasing.

"Do not hit you, you do not know Lao Tzu's fierce."

A group of young men were chasing Tan Rong and her clothes and trousers were torn apart.

"See if you still have your face to continue to mix in this street."

This is what happened in 1990 when Tan Rong fired his boss and set up a tofu stand 3 days later.

Before, she asked the boss of the tofu factory, who had shipped the goods to her boss, Zhang Lao Da, and sent her some goods.

"I said to him," brother, I can't help you, you can help me. "

In 1965, Tan Rong was born in a small mountain village in Dianjiang County, Chongqing.

She grew up in her family's nagging.

From 16 years old, at 5 in the morning and before dawn, Tan Rong began to climb from the foot of the hill to the mountain.

Although she weighs only 15 kilograms, she has three cubic meters of corn (a corn puffed food).

She had to overcome her fear of ghosts and walk through a cemetery, so that she could get to a good stall in the town 80 kilometers away at dawn, so that she could sell her corn foam.

After selling for almost two years, Tan Rong made a total of 30 yuan.

When the mother saw someone, she introduced her to others: "this is my daughter, my eldest daughter! She has grown up and grown up!" Tan Rong turned around and burst into tears. All the bitterness at that time was not bitter at all.

In 1983, the business of corn bubble could not continue to be "competitive". Tan Rong, 18, went to work in Chongqing.

"I used to make garlic and white meat, and one of our county magistrates in Dianjiang ate 3 copies at a time."

Even if working, Tan Rong should also do a good job for migrant workers.

After working for 4 years in a restaurant, Tan Rong returned to his hometown to marry and have children.

After arriving in Chongqing again, she began to fortune telling.

On one occasion, he told fortune telling to a leader of the Changan group. "At that time, the leader, upstairs and downstairs electric telephone, I suddenly felt that I lived too much."

From this leader, Tan Rong threw away all fortune telling props on his body and rushed to the labor market of Chongqing's Shang Qing temple.

Soon, in the farmer's market of Hing Lung Street, Yuzhong District, Chongqing, there was a woman with the sweetest smile and the loudest voice selling on the side of a bean curd stand.

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"At that time, the boss gave me the rule that 30 kilograms could be sold out every day, and I would soon be able to sell 40 kilograms a day, or even 60 kilograms."

Nevertheless, the boss is still very skilled.

She could not afford to buy a pair of shoes for her daughters in the countryside.

On one occasion, the national health examination.

In order to make more money, the boss still asked Tan Rong to sell bean products.

As a result, a few city management members rushed up to several feet and turned the stalls to the ground. She was also scolded.

Tan Rong picked up a piece of bean curd and a piece of bean curd, and the boss did not give her a good look.

That night, Tan Rongtang sleepless in a small house surrounded by billboards.

After experiencing the hardships of life, she decided to fire her boss at 25.

After getting the goods delivered by Zhang Lao's outstanding payment, the stall also appeared.

Unexpectedly, the old boss was so vicious.

At that time, she often dreamed of her childhood - because she was poor and had no elder brother, and the children in the village often bullied her.

At first, she duel with these people, but every time she comes back, she is all over.

So she learned to endure. She told herself that people should live first.

Once, when a boy pushed her into the river, she cried, and said to her stronger boy, "brother, please don't drown me, OK? I have to raise my brother and sister!"

On the street of Xing long, selling the bean curd, the old boss wanted to beat her to embarrass her. Tan Rong would endure, never cry, but never ask for mercy.

Beaten, humiliated, and sold tofu on time second days.

"Once, when my leg was beaten, I asked someone to carry me to my booth."

A gamble without tears

"I think doing business is emotional communication. If you are sincere to others, others will be sincere to you."

Tan Rong has always considered this a magic weapon for her success.

At that time, the president of the third people's Hospital of Chongqing and the commissar of the Yuzhong District Public Security Bureau were all her regular customers.

"They offered to accept me as a dry daughter," Tan Rong said.

The customer can not buy but she is absolutely not blind.

When some people are busy, even if only one kilo of tofu is bought, Tan Rong will send it to him.

In this way, Tan Rong sold bean curd for 7 years in Xing Long Street.

From the initial daily sale of 25 kilograms, to sell 150 kilograms per day, 250 kilograms.

The factory only sent her a product in the morning, and then sent several times a day.

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In 1997, Tan Rong suddenly longed for a warm home.

Chongqing Golden Island Residential Area: an area of 85 square meters, the total price of 95 thousand yuan.

Touch the passbook, only 40 thousand yuan.

The owner of the Golden Island district was moved by the story of Tan Rong: "the bad 55 thousand yuan can be paid within three years."

At the end of the year, a Hubei boss began to give Tan Rong a lesson: "you are so capable of going out and leaving Xing Long Street."

Tan Rong was thinking.

This boss is the general agent of Hunan fairy bean curd in Chongqing area.

"Everyone says Hubei is smart, but soon he is too smart to do that.

Because he is not honest, the immortal bean curd can not be promoted. "

At that time, Tan Rong was an important distributor of the Hubei boss.

"Every day he can sell 6 pieces of goods, with a profit of 60 yuan."

So, the boss of Hubei found Tan Rong: "you can't do any big waves in retail sales. If you act as agent of fairy bean curd, you will have great development."

Not long after that, 6 Chongqing dealers, who were also advocated by Hubei bosses, began to fight for the Chongqing proxy of the fairy bean curd.

"In order to raise the price, he told me today that someone else had paid 12 thousand yuan, and tomorrow he told me that he had 15 thousand yuan."

"Clam!" Tan Rong threw 17 thousand yuan of cash in front of the boss of Hubei: "I give the highest price."

Then the Hubei people signed the contract with Tan Rong, the owner of the immortal bean curd hurriedly.

On the second day after signing, Tan Rong received a call from the Hubei boss. He said he was sorry for her and left her a mess.

He was afraid of being hunted and had to leave without saying goodbye.

Tan Rong wants to cry no tears. A woman who has only sold a few years of tofu and even the women in the southeast and northwest of Chongqing have not yet figuring out how big the waves can be. What's more, not only do they buy a house but still owe 55 thousand yuan in debt, which is 17 thousand yuan for the agent, because she has to take a daughter reading with her husband.

It was a period of unbearable looking back.

She pushed the trolley left by the Hubei boss every day to find tofu dealers in various markets, but few of them gave her good looks.

"Just being cheated by Hubei guy, you came again, or the same brand."

Some people say.

So Tan Rong asked them, "boss, you sell it, sell it and give it back."

Sometimes, in order to persuade a dealer to sell his fairy tofu, Tan Rong can wait for a day.

Of course, the experience of selling tofu for several years is also very beneficial to her sales promotion.

"On the one hand, I would like to introduce the benefits of fairy tofu, such as its packaging, its fineness and its nutritional value.

On the other hand, I told them how to do business.

Soon, Chongqing's major farmers' markets were placed with fairy tofu.

But to get the product approved, the product must be put into the supermarket.

Her first attempt was to find Liu five, the fresh boss of the new century supermarket in Guanyin Bridge, Chongqing, because the boss also had stalls in the farmer's market, and the sales of fairy bean curd were good.

Tan Rong was excited by the immortal bean curd placed in the supermarket stalls through Liu five.

But before her excitement ended, Liu Wu ran away.

"You still owe thousands of dollars," Tan Rong said.

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A few days later, there was a middle-aged woman from the Supermarket Purchasing Department of the new century.

The people in the room kept coming out. They were busy and told her to come back tomorrow.

But Tan Rong always smiled and said, "wait."

It was hard to wait until the people were off duty.

On the second day, she came again, still waiting.

The hardworking heart of the fresh purchasing department finally came to a tender end.

They could not believe that this woman was Tan Rong, who sold the fairy bean curd that had just been cheated for thousands of yuan.

Soon the fairy bean curd was allowed to enter the new century supermarket.

Six months later, Tan Rong set up more than 400 distribution terminals and gained support from many suppliers.

Tan Rong's fame is getting bigger and bigger, and he has gradually acquired the distribution rights of more than 10 fresh brands such as three Xin and so on.

Now, with annual sales of 5 million yuan, Tan Rong's company accounts for more than 80% of Chongqing's fresh market share.

Tan Rong's law of survival

The agent is the role of both sides: on the one hand, we should strive to develop channels and expand the terminal; on the other hand, we must fight for the agency rights of the major brands.

The two complement each other - your channel is good, the big brand will favor you; you are the big brand, the terminal will do well.

However, Tan Rong has some unique experience.

For example, when it comes to pricing, she says, "before every commodity is listed, we will set three prices -- one is high, one is low, and the other is the middle point price."

When listing, high prices will be placed.

If the sale is good in 5 days, the price can be maintained. If the sales are not smooth, we must adjust to the middle point immediately, no longer, and adjust. "

3 years of performance turned ten times. In addition to these "little tricks", Tan Rong has a more systematic and subtle Tan Rong rule.

"If you want to keep your feet firmly in the terminal, you have only one way to make up for it."

During the Spring Festival in 2008, a supermarket called and found that a batch of products appeared to be short of weight.

Tan Rong immediately rushed to the supermarket and personally delivered the goods to the cabinet.

Someone asked her to go to the factory. Tan Rong said, "the factory is also a victim.

It's not easy to send products everywhere. It's not easy for everyone to be tolerant. "

This time, Tan Rong lost 30 thousand yuan.

Everyone else said Tan Rong had a good relationship, and Tan Rong said it was all forbearance.

"If I pay a dollar more for each item, it will cost hundreds of thousands of dollars a year, but I will not do so."

Now, Tan Rong always gives the terminal the lowest price.

She wants to hold back the desire for money. "Only if you can bear it, can the dealers get more, so they will continue to cooperate with you."

For the upstream suppliers, Tan Rong believed that a brave word could make them serve.

Courage requires courage first and two in courage.

A story about Tan Rong's courage is her cooperation with the three Xin company.

On one occasion, Tan Rong picked up a beautiful bamboo shoot wrapping bag outside the toilet of Panxi farm market in Chongqing.

She immediately hit the phone on the bag.

When she heard that she wanted to be an agent, the other side laughed with anger and told the phone number of the Chongqing office.

Tan Rong was unconvinced, and arrived at the three Xin company in Tongnan County of Chongqing on the night of the address on the bag.

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The people in the company saw a few drops on their hands and were shocked.

What's more shocking is that after visiting the entire company, after seeing the product, the other side said, you want to be an agent, you can get the goods directly in the branch office of Chongqing.

And Tan Rong's voice is very big - "I only work with manufacturers."

But her weight also allows three Xin company can not refuse - first is cash, and the two is to ensure that three months to shop all over the Chongqing market.

In those days, there were 6 people in the Chongqing Office of the three Xin company, which sold 50 products a month, and the sales volume was less than 5000 yuan.

A month later, three Xin's products covered Chongqing's farmers' markets, supermarkets and restaurants.

Tan Rong's sales performance is 100 in the first month, 300 in third months, and 1000 in less than half a month.

"Foolhardy, that's the brute."

Tan Rong said.

In 2007, the product advertisement of Sen yuan company in Nanchuan carried out intensive bombing in the streets and alleys of Chongqing.

The products are good, and the public acceptance is high.

Tan Rong heart itch: "do not make big brands, will never go up the stairs."

So she met with the leather boss of several times.

But the other side did not put her in the eye -- the phone was either unanswered or answered.

Finally, there was an opportunity for both sides to meet.

Tan Rong talked for 5 hours at a stretch, but PI boss was still not interested.

But when he left the field, he heard Tan Rong's growling voice: "Uncle fur! I call your uncle! You don't do it for me, you have to regret it!"

Soon, the leather boss saw that there was a similar product in different supermarkets, and the distributor was Tan Rong.

The original dealers also called the leather boss: "Pi, I want to sell Tan Jie's new product, and your product may not be sold again."

Three months later, Tan Rong received a phone call from the leather boss.

Now, under the operation of Tan Rong, the products of Sen yuan have covered every place in Chongqing where fresh food can be purchased.

Tan Rong's company is called Chongqing Guang Yu Zhong commerce and Trade Co., Ltd.

She said, "Guang" is to open wide doors and make friends. "Feather" is like Xiang Yu.