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Fujian Children Shoes Brand Launched Color Marketing

2011/11/30 10:22:00 33

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Children'S Shoes Brand Color Marketing Children'S Shoes Industry

Fashion trends are in fashion.

Children's shoes industry

Spread.

A few days ago, Dimon

Children's shoes

Changing the past comprehensive outdoor positioning, put forward the "leisure outdoor" positioning, the product "moistening things silently" introduced the "fashion color" elements; Mingwei's small camel, in the past camel, army green and other outdoor main color, has incorporated more elements of color; Yong Gao people's children's shoes are also actively integrating colors into the brand theme and imported product research and development, in its launch of the "Red China" as the theme of the product display, designers used a variety of color elements, the city trend series, "Red China" series and dream series of the three themes of the elegant demeanor, completely through the color change staged a visual feast.

In addition, a lot of dogs, Baba, red and so on.

fashion

Brand positioning children's shoes enterprises, products are also integrated into many fashion color elements, from Zhejiang's brand E3 children's shoes, with the brand positioning of "children's color shoe cabinet", launched a series of color marketing, and won the new color China's "excellent color application" award.

Chen Shuqing, general manager of Liuhe children creative industry Co., Ltd., said that the implementation of domestic color marketing strategy has just begun.

Compared with the skilled use of color marketing in domestic adult shoes and clothing, the use of colors by children's shoes enterprises is still in the initial stage, or even a blank.

Although the color research and development base has begun to appear in children's shoes industry, Quanzhou children's shoes enterprises have gradually paid attention to color marketing, but have not yet been systematically applied.

This is mainly reflected in the fact that the use of color in children's shoes is still only in product design.

In fact, color marketing is not only the color design and development of products, but also extends to the packaging of products, the layout of counters, and the atmosphere of terminal stores.

As early as 2009, POOVE was the first brand in the industry to win the "China Color Application Award".

It is understood that the current domestic children's shoes industry in the field of color to adhere to the more thorough is POOVE children's shoes.

After becoming the Chinese youth sports equipment color research and development base in 2009, POOVE launched the first international youth dress design competition in POOVE last year.

The design competition is jointly sponsored by China Fashion Color Association, China Textile Information Center, China Fashion alliance and Fujian Po Hui shoes and Garment Co., Ltd.

POOVE's intentions are obvious: trying to strengthen the interaction between brands and consumers through the design competition, and leave the brand impression in the minds of consumers from the perspective of color.

According to the briefing, POOVE also joined hands with the China Fashion Color Association to hold the "China Japan Korea fashion creativity summit and Asia Youth Fashion Trend Conference".

Chen Shuqing believes that although some brands have launched the first color marketing, they have not yet formed an absolute example effect.

In general, the color planning of China's children's shoes industry is still at the initial stage. It is not enough to rely solely on the marketing promotion of some leading brands and blindly follow suit of the two or three line brands.