Shoe Enterprises Play With Implantable Marketing To Create A New Profit Model

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The same or similar move brings great convenience to the brand and product promotion of the enterprise.

Cute cartoon help

As early as in 2006, Kasiron named the children's column of the Hunan Golden Eagle cartoon channel "the child's heart hits the earth". As the lovely dinosaur image went deep into the children's hearts, Kasiron imported a brand-new dragon brigade in the same year -- Jin Jin, Wei Wei, Kaka, Xi Xi, and longlong. The five cartoon images came out of the world and set up a successful example for the marriage between the brand and the anime.

The vivid design of the image fully demonstrates the positioning of Kasiron's brand dragon elements.

It is reported that he is planning to create new scripts.

A few days ago, the first original animated cartoon "Mavericks" headed by the century village group to spend 20 million yuan will be shown at Fujian TV station in Nanan.

The film is at the leading level in terms of investment scale, creative team and production level.

The village of the century will build a first-class rural animation industry platform through the development of animation derivative products and the construction of animation theme parks.

The two projects of "Mavericks" and "calf village head" involve the integration of urban and rural economy and the construction of cultural and creative industries. It will play a very positive role in promoting the development of cultural industry in Nanan.

Implantable marketing

Some experts have analyzed, with Snoopy, Hello Kitty, Bobbi dolls and a number of classic cartoon animation screen culture spread widely, and then spawned a new era of personalized animation consumption.

At the same time, animation cartoons have also become the breakthrough point of the current shoe manufacturers' innovation. It is undoubtedly a new focus of brand competition to create a new brand marketing mode by embedding cartoon cartoon images.

Experts believe that today's increasingly fierce market competition, the emerging characteristics of animation marketing can better meet the growing consumer demand, but also highlights the brand new image of shoe companies, which will become a new brand marketing tool for the footwear industry.

In the context of the current shoe market situation, the labor-intensive footwear industry will be a good way to develop brand new channels in the context of the new situation of the gradual loss of demographic dividend.

Create a new profit model

Expert analysis shows that animation companies help famous manufacturing companies design cartoon images and make animated cartoons. This is changing the animation industry by selling products only, while creating new brand marketing methods for Quanzhou's traditional industries.

At present, Quanzhou's children's wear, children's shoes and other industries are working with animation companies to create cartoons together.

Two animated cartoons are expected to land on CCTV during the summer vacation next year and meet with the national audience.

Li Zhubing, President of Quanzhou Kung Fu Animation Design Co., Ltd., said that the animation industry in Quanzhou has developed to the stage of "three-dimensional animation marketing mode".

The animation industry integrates the industrial chain to serve the manufacturing of shoes in Quanzhou, and promotes the development of other industries in Quanzhou. It breaks through the domestic animation industry's focus on original mode.

At the same time, the traditional industry has found a new way to further build the brand, through the vivid animation plot, let the enterprise image deeply rooted in the hearts of the people.