"Micro Shopping" Quietly Rising &Nbsp; Electronic Commerce Try Social Marketing.

Following major online shopping

Relevant person in charge of a shopping mall said in an interview with the Securities Times reporter that micro-blog has been a very important position in online shopping mall, from the introduction of brand name word-of-mouth topic, to the spokesperson signing micro-blog first announcement, and now through the way of micro mall to gradually close to the effect marketing, all customers have been trying new forms on micro-blog.

"Now the VANCL fans group has 400 thousand active users, and later will specifically focus on micro-blog users' differentiated promotional activities in the micro mall."

The source said.

Wei Zhiliang, director of the online shopping mall division director, said in a recent interview with reporters that the development of e-commerce in China in the next few years will mainly focus on two directions: socialization and mobile. The important embodiment of socialization is the integration with social networks.

The person in charge of a shopping mall said that many customers were accustomed to drying their orders on micro-blog. Especially after Li Yuchun endorsed, fans of micro-blog and Li Yuchun shared thousands of clothes.

Based on this, van customer believes that the social marketing mode of micro mall can relatively accurately target consumers, accept highly, and promote good promotional information to users accustomed to Internet life.

Industry analysts said that business enterprises in micro-blog learn from the media operation, and integrate with the payment media. "Micro shopping" is a new attempt between enterprises and social media after the micro Boxing. E-commerce enterprises can expand revenue and reduce the investment of online advertising.

At the same time, for micro-blog, it accelerated the possibility of its profitability.

However, at present, the social marketing of e-commerce is only a preliminary attempt.

According to the insiders, there is still room for improvement in the integration of micro businesses based on the micro-blog level. Sina micro-blog's user experience is not good enough, and it does not support direct orders and payments, and other new businesses that are really convenient for consumers.

In addition, B2C (business to customer) businesses are not likely to provide a wide range of differentiated marketing solutions in a short time before they really see the effect from the new mall.

"For mobile shopping, the existing services and technologies have not yet been embedded in the mobile client, but only in the traditional PC (personal computer) end can achieve micro shopping."

The above said.