Home Textile Dealer &Nbsp; Who Gives Profits To?
A dealer once asked such a question: "we all know that the discount is right."
brand
The degree of damage is quite large. Nowadays, discount sales promotion is no longer the best way to improve performance. Instead, there is no way to choose the last resort. Then, for a franchised store, there is always a need to make profits. If so, we will
profit
To whom? "
This is a very acute problem.
The author believes that if profits are needed, the profits will be pferred to their employees.
Before explaining the reasons, let's first discuss the question: a price of 800 yuan.
retail price
1000 yuan products, if merchants only sell 800 yuan, customers will not think that businesses do not make money, which is determined by the relationship between buyers and sellers and consumer psychology.
However, if profits are pferred to employees, they themselves will be very clear and will sell their products to customers for extra income.
Therefore, it is not difficult to answer the question just now, and it is not difficult to explain why we should give profits to employees.
However, this method has certain limitations.
First of all, the profit making products are not suitable for low price products. They should be located at the top end, and they are a small part of high priced products. They should also be suitable for the off-season, and can not be done frequently.
This is mainly because, for the high-end products, some profits can be obtained after the profits are made, and businesses can still get most of the profits, leaving only a small part of them. The reason for choosing a small part is that too many employees will not know what to do when they sell the products. They will sell all the products to the customers and imagine the customers' psychology and reaction.
Therefore, when a profit is needed, a businessman should first give profits to the shopping guide. Only when he can not solve the sales problem, can he consider giving profits to consumers.
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