Choosing Customers Carefully Is The Biggest Responsibility.

Under the misguidance of "customer is God", many enterprises in China do not know how to refuse customers. They neither see the needs of customers nor conform to reality, nor are they able to reach or fail to meet customer requirements.

Those who deliberately deceive people will not discuss them for the time being.

How to deal with excess in real business?

Although we say that many orders can not be completed is a good phenomenon, and even a symbol of enterprise prosperity, but in the long run, the credibility of enterprises will decline, the quality of products or services will also decline, and enterprises will be close to death.

In order to satisfy all the customers' requirements, some enterprises rapidly expand the scale of enterprises and increase production lines. As a result, the management is out of control and eventually goes bankrupt.

For enterprises that have just grown up, it is undoubtedly a good thing that orders are busy.

In order to cope properly, orderly management is vital. Long term busy coping is a crisis.

The gross profit of a company's products is as high as 30%, but its liabilities are over 100 billion, far exceeding 50% of its annual turnover.

Readers can not help but ask: where is the profit? The time limit is not allowed, the penalty is 1/3, the management is not good, the turnover of personnel, the quality and price of raw materials are high, the relationship between them and the kickbacks are 2/3.

The boss only takes orders, regardless of production, regardless of internal norms, no matter who comes to go, he thinks that my profit margin is large anyway, as long as talents, you pay me a high salary to dig, that is, high-end talents such as lanterns, grass-roots employees are also like soldiers of water.

The result is that the more orders, the more chaotic management, the bigger the output and the thinner the profit.

If such enterprises fail to get rid of the difficult situation of delivery, it will be sooner or later.

How to change? Start with choosing customers! Start with changing the process of the boss's order, start with the order guarantee.

If it is not a mass produced product, the contract must be reviewed by the contract, so that the key staff in the execution contract can fully understand the customer requirements and work out feasible plans and measures.

If the order is not completed, enterprises must implement customer management and choose the best customers as well as suppliers.

Under the premise of your enterprise's time and ability, you can first meet the requirements of a group of customers, and then meet two or three kinds of customer requirements after management improvement and capacity increase.

Business enterprise "abide by the contract" is always the first.

As I have said before, customers are not God, customers are only the soil of enterprise survival, you can let her gather around you, make her loyal to your company, and you succeed.

If customers are God, those who deceive customers are not killed by lightning. In real China, most people do not want to be "God". Excessive enthusiasm and false promises make God afraid.

Promises must be fulfilled, and words must be held accountable. The best respect for customers is not to let customers down.

No faith, overdue delivery, harm to others.

Enterprises that provide services, such as our training and consulting companies, also need to select customers. Not all enterprises need to satisfy you, nor are you satisfied with all customers.

God helps those who help themselves and help people.

For companies that love fake packaging, honest consulting firms will refuse - the world can never buy anything without money.

Carefully selecting customers is not only the greatest responsibility for customers, but also the greatest responsibility for themselves.