Marketing Is To Talk To Consumers.

Who is the first salesman in the world? It's the snake in the garden of Eden.

It has accomplished the impossible task of selling illicit products Apple to Xia Wa, who has no demand for consumption.

If marketing is a matchmaker, the brand is Cubitt.

Marketing is the process of love between enterprises and consumers.

The key to marketing is to give products fresh.

Beauty is in the eye of the beholder.

For products, once they are emotionally charged,

When consumers buy products, they not only require products to have practical functions, but also require products to meet their emotional needs.

When consumers have feelings for a brand, they will have a good impression on the brand's products in a subconscious way.

Once this goodwill is formed, it will lead consumers to repeat purchases, reduce price sensitivity, and generate a series of chain behaviors and emotional reactions such as trust and loyalty.

"Beauty in the eyes of lovers" is also reflected in the relationship between consumers and products. Products and brands have become carriers of human emotion and become precious.

Before 1938, the public in the United States did not like the DuPont company of the arms giant, and this cold and hard image was completely broken with the advent of the first artificial fiber nylon.

The DuPont Co made nylon nylon stockings. When women in the United States saw advertisements, they flocked to department stores and retail stores. They sold 64 million pairs of nylon socks in only one year, surpassing the total number of adult women in the United States at that time, and the length of a pair of long stockings was equivalent to that of an expensive watch.

Why is the female consumer collectively flocking to it? Why does a gentle lady show the legs of his stockings on the street and ignore the women's reserve? Why can this uncomfortably dressed nylon stockings be sold to such a high price?

The answer is that female consumers do not buy stockings, but buy close care for their own details. They buy men's gaze on their legs, buy the envy of their female friends, buy tickets to the mainstream fashion circles, and buy a sexy self image.

DuPont Co has added the necessary emotional factors for nylon stockings products, so that stockings can be snapped up by women, becoming a unique device for their eyes to add their own sex appeal and attract men's attention.

It doesn't matter what you are, and what consumers think is more important.

The physical form of some products is much lower than their selling price. The higher value part of the price is because it adds emotional factors and emotion gives the goods a premium.

Many people have seen the movie "blood drill", but how many brides will be able to lift the warm emotional veil of "Diamond forever and forever", and pay attention to the cold and cold mining monopoly and bloody commercial struggle behind Debeers?

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Men in love are the best marketing experts.

A man should at least make a woman like him in his life. Otherwise, he may not get a wife. A salesman must allow a certain number of customers to like his products within a certain period of time, otherwise he will not be able to eat.

Kandol Phu, an American sales magnate, once said, "selling 98% is emotional work, and 2% is understanding of products."

Men in love are the best marketing experts.

If you are handsome and handsome, you will be scarce like a world famous brand. Even a green bag will win a large number of fans queuing up. If you are rich, you can send nine thousand nine hundred and ninety-nine roses to your lover. If you are not outstanding, you can still sell "vision" to girls.

If the "target consumer" in mind is still in a wait-and-see attitude towards himself, then find a "selling point" for yourself and distinguish it from competitors, and carry out USP (UniqueSellingPropositionde's unique sales proposition) to the end.

This is similar to advertising, not only to "take care of reason", but also to "act with emotion" and "blend of emotion and reason" when necessary.

There are many similarities between love and marketing: locking consumers is to determine the pursuit of goals; after targeting, it is necessary to attract consumers' eyeballs through self differentiation and personalized selling points; to integrate channel resources and promote marketing by means of event marketing; advertising should be sold to consumers' "vision"; sales promotion means must be tempted, so as to promote the "marriage" between consumers and products; after "marriage", we should not neglect; after sale services should satisfy consumers and form brand loyalty, so as to prevent "third party" from joining.

Emotion is the lubricant in the sales process. It is an indispensable "Rose" to strengthen customer relationship. Emotion is easier to win the hearts of consumers than the nature itself.

Brand marketing is Cupid.

The goal of matchmakers is to promote marriage between men and women.

The reason why marketing is compared to matchmakers is because their roles have something in common.

The matchmaker will use all kinds of ways in his whole work to speak tirelessly about the two sides.

Marketing is also the case. Its task is to achieve the marriage between consumers and products. During this period, it is more difficult to persuade consumers to list the benefits of products to achieve sales.

Traditional marketing is just like a matchmaker, who tries to make all the body spells act as an introducer. It is hard to say no, but the result is often unsatisfactory.

Even if it is successful, it will be hard to predict the future: making friends is not necessarily getting married. If you marry, you won't get divorced. If your product is not necessarily purchased, it will be difficult to protect your product.

Enterprises need more than just matchmakers, but also look forward to the emergence of Cupid.

Cupid bears the mission of love. When Cupid's arrow hits you, you fall in love at first sight.

A brand is like Cupid. It can speak, discharge, and emit the irresistible charm of consumers.

Brand is not a market tool, but it has the ability to strategise and win the battle. The brand does not have eighteen Wu Yi, but it has the power to keep competitors away.

The matchmaker must have, but at the critical moment, there must be Cupid's help.

Only with the consumer "love" can make the brand produce "emotional magic", in order to make consumers loyal to the brand forever.