How To Use Exhibition To Achieve Business Objectives

In recent years, with the rapid development of China's exhibition industry, more and more enterprises have taken part in the exhibition industry.

Exhibitors should not read books or newspapers in limited space.

We should take full advantage of opportunities to attract buyers and professional audiences to stop, consult enterprises and products, and respond to questions raised spiritually and enhance their confidence.

If you read a newspaper or magazine, chances are likely to run away from you.

During the exhibition, we should stop eating and drinking at will.

Because this vulgar, sloppy and unrelated performance will cause all potential customers to have a very bad impression of exhibitors, thus affecting their evaluation of enterprise culture, management level, staff quality and product quality, resulting in distrust of enterprises and products.

Focusing on and discovering every potential customer (buyer and professional audience) is an important goal for exhibitors to participate in the exhibition.

We should try our best to avoid neglects the behavior of potential customers, even for a few seconds.

Because no one likes to be snubbed.

If you are busy with your work, do not copy or greet your customers first.

If you are talking with the exhibitors or people next door, you should stop immediately.

During the exhibition, we should pay attention to the way and time of mobile phone.

Inappropriate phone calls will reduce the time to communicate with potential customers every minute, and directly affect the business objectives of the company at the exhibition.

It is also a success to find only a good potential customer at the exhibition.

Inappropriate phone calls can often cause you to miss your customers.

Attention should be paid to the reasonable distribution of information at the exhibition.

How can we send valuable information to potential customers? Mail is a better way.

At the exhibition, you can tell potential customers that you don't want him to bring too many publicity materials and increase his travel expenses.

After the exhibition, you will send him the materials he requested.

Exhibitors can do this at one stroke: Exhibitors' professionalism; at the same time, they can use the method of letter to deepen their impression; there are good reasons for making telephone or EMAIL series tracing.

At the exhibition, buyers and professional spectators should not judge people by their appearance.

At the exhibition, the only staff who should pay attention to the instrument is the staff of the exhibitors. Customers will try to dress casually according to their wishes, such as jeans, sportswear, slacks, and so on.

Therefore, there is no direct impact on customer wear and the effect of exhibitors.

A warm, open and attractive atmosphere should be created on the booth.

If there is an atmosphere of chatting with two or more exhibitors or other non potential customers, each buyer and professional audience close to the booth will feel at a loss.

When we publicize enterprises and products, we should have both contagion and enthusiasm.

In the eyes of buyers and professional audiences, you represent your business.

Your words, manners and appearance will have a great impact on visitors' understanding of your business.

Try to remember the names of potential customers and make good use of them.

People like to shout their names.

Speaking from time to time, it makes him feel important.

If you can directly look at the famous brand on the chest and read out their names, they will get to know each other better and have the potential to establish a good relationship with potential customers.

Before entering the exhibition, try to understand the competitors' situation as much as possible.

Before participating in the exhibition, enterprises should assign tasks to each exhibitor, and each person will find out the situation of the one or two participating competitors.

By visiting the booth, we can see their new products.

Try to collect all the information that helps the company, such as pricing, product comparison, payment terms, delivery method and so on.

To study competitors is the unique feature of the exhibition. This is not only because professional customers will come to you and provide relevant information, but also because your competitors are displaying in the same space, a great deal of information is in front of you, and there is an excellent opportunity for on-site research and information collection.

If exhibitors can spend time in every corner of the exhibition, they will behave like the owners of the exhibition.

At the same time, we will find out the difference between our products, salesmen, exhibits, publicity materials, customer evaluation, marketing strategies before the exhibition and the implementation effect.

When these data are collected, the company will compare with its peers.

Pay close attention to the gap between enterprises and their peers; how big the gap is; the reasons for this gap; the impact of this gap on your business growth in the eyes of customers; how to deal with this gap and competitors; if the company has a strong advantage, we should pay attention to whether competitors are easy to catch up; how long the enterprises will maintain this advantage; and what factors will affect your competitive advantage apart from competitors?

If exhibitors can better understand their competitors and establish their position in the same industry, it will be very helpful to achieve their goals.