The American Shopping Season Is "Cheap And Overwhelming."

The American winter holiday shopping season is coming. This shopping season from Halloween to Christmas in November 1st is the most critical period for US retailers in a year.

In the case of the US economic downturn, how to discount has become a problem for retailers to think.

The Associated Press reported in 24 days: "stop talking to customers about what style, quality and after-sales service. The decisive factor in this year's shopping season is price."

Retail sales in America

WAL-MART recently announced that if consumers in WAL-MART in the United States

Duncan McNaughton, chief purchasing officer of WAL-MART, said that he had learned that

The second largest home furnishings chain, Lloyds, has focused its attention on "Daily" since August.

Retail companies, which has more than 2000 stores in North America, claims that its merchandise will be sold at a price of 10 percentage points less than its competitors during the winter shopping season. Sears

This price war method may be borrowed by many companies with entity stores.

Another American toy dealer has launched an attractive customer loyalty program. If consumers sign a promise to buy over $200 in the shopping season, they will receive a toy coupon next month.

In addition, the battle of online businesses is starting to take place. Amazon, staples and other shopping websites are matching each other's lowest prices.

The Associated Press commented that the price war would be a blow to the entire US retail industry.

Quality and service are not so important.

Whether it is a better online shopping experience or making customers more easily aware of promotional information, it shows that retailers are more willing to meet customers' needs than before.

But consumers are far more difficult to serve than they are when the economy is good.

In a prosperous economy, retailers can attract customers with better quality and services to maintain high prices.

But after four years of economic recession, retailers have come to understand that it is the hard truth for consumers to be cheap.

The The Associated Press quoted an investment analysis survey as saying that 78% of the 1000 respondents said they were more concerned about selling information than they were a year ago, and only 68% before the 2008 recession.

64% of respondents said they would not be willing to make big purchases in the shopping season unless they had 50 percent off to 30 percent off promotions, compared with only 54% last year.

In addition, consumers who want to get a discount of 60 percent off or lower increase from 8% last year to 10%.

"Consumers are becoming more patient. They know that if they are calm, they can buy things that they want to buy at a lower price."

Bob Grafeller, assistant purchasing officer of Lloyd's law, said with emotion, "the more we do this, the more we can't let consumers Cha Jue to our competitors, even with online retailers, even though this price is going on every day."