• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How To Maintain "Temperature" For Export Garment Enterprises

    2011/11/25 11:42:00 16

    Official statistics of Canton Fair ended in November 4th

    data

    It shows that the turnover in the two quarter of spring and autumn is 74 billion 760 million USD, and the export volume of textile and clothing reaches 3 billion 420 million US dollars, basically returning to the level of 2007. The difference is that short-term orders account for 88%, showing a rising trend.

    The industry generally believes that the European debt crisis and the volatile situation in Arabia countries, as well as some countries and regions of natural disasters and other unfavorable factors have made clothing exports already very grim situation worse.

    Although the turnover of the Canton Fair has shown a recovery growth, it is far from the increase in capacity.

    Therefore, exporters feel unprecedented pressure, and even the heads of enterprises describe this year's foreign trade.

    Situation

    It is "more severe winter than 2008".


    The predicament of exports is on clothing that focuses on exports.

    enterprise

    How much impact does it have? How do foreign trade enterprises maintain the "temperature" of the development of enterprises?


    After the Guangzhou Fair, the reporters interviewed Cai Dongsheng, chairman of the Fujian leopard children's products Co., Ltd., the president of the exhibition enterprise, and Yang Jianwu, chairman of the Foshan standard dress Co., Ltd.


    Wild Leopard Dress: three tactics to create export sharp weapon


    The products of Fujian wild leopard Children Products Co., Ltd. include knitted, woolen knitted and children's garments. The company is headquartered in Shishi, Fujian.

    Cai Dongsheng introduced the participation in the Canton Fair, saying that the company was a frequent visitor to the Canton Fair.

    Generally speaking, the Canton Fair makes people feel that buyers have more and more requirements in terms of product cost performance, and the number of orders and delivery periods are shortened.

    The number of garments sold by wild leopard increased by 15% compared with the same period last year, and the amount increased by 25% over the same period last year.

    In view of the risk of RMB exchange rate changes and raw material price fluctuations, there are still some orders companies do not receive.

    The growth of the amount is greater than the increase in quantity, which is the result of promoting industrial upgrading and enhancing the added value of products in recent years.


    For the current export situation of clothing, Cai Dongsheng believes that in addition to the factors of the international consumer market downturn, there are also competitive factors in the development of textile and garment industry in other developing countries such as Southeast Asia and South America, such as Vietnam and Bangladesh.

    China's textile and apparel industry is superior to its advanced industry chain, advanced technology and equipment, strong ability to integrate resources, and a high level of modernization and informatization.


    "For this reason, the wild leopard costume started 3 years ago to create a sharp weapon to enhance international competitive advantage."

    Cai Dongsheng said, "the wild leopard is exploring the domestic market and building the brand. On the other hand, it will accelerate the pformation of the export mode.

    Mainly from three aspects, one is to hire professional design talents from Hongkong, to improve the products to adapt to the original design level of target consumption market, such as Europe and America, and strive to make the products of independent development better "localization"; the two is to introduce and develop the information management system, to improve production and management efficiency; three, to play the advantage of the headquarters economic mode, and to set up several branches according to different resource endowments in China.

    Headquartered in Shishi, Fujian, the wild leopard set up processing plants in Jiangxi, Guangzhou set up product development centers and foreign trade centers, etc., and set up cross regional industrial chain resources integration platform.

    Judging from the current situation, the company's domestic sales and foreign trade business has maintained steady and rapid development, with obvious results.


    How to "winter"? Cai Dongsheng said with a smile: to strengthen physical fitness, good internal strength is fundamental.


    Mark beauty apparel: pushing domestic brands


    Foshan Biao Mei Garments Co., Ltd. is an export oriented underwear enterprise in Yantai, a famous underwear town. It has been walking for 10 years from OEM to its own brand export, and OEM is still dominant in export trade.

    Since last year, the company has gradually shifted its focus to the operation of independent fashion brands "INT LMILAN" and "plus B.Free".


    According to Yang Jianwu, the profit of less than 2 yuan is $20 per woman's bra.

    Raw material price increase or production, logistics and other links will be at a loss, and profits and risks are not equal.

    In order to shorten the circulation link and extend the value chain of products, the 3 years ago, costumes were set up in Russia, Ukraine and other places to operate their own brand "INT 'LMILAN".

    However, the operation cost of independent brand is too high, and it is difficult to integrate into local culture.

    From the recent two years of Canton Fair, it is more and more difficult to rely on OEM to export foreign trade, and it is even more difficult to sell its own brand abroad.

    Since 2008, compared with the overseas consumer market, the domestic consumer market is much more lively.

    Therefore, developing the domestic market is an inevitable trend of the pformation and upgrading of the company.

    {page_break}


    In mid October of this year, the more than 20000 square meter landmark new office building was completed, and new products were designed and developed jointly with Guangdong Textile Academy. The celebration held the first fashion conference with B.Free brand that night, and B.Free's fashionable, elegant and pure style won the applause and praise of the scene.


    "Since last year's implementation of operation plus B.Free's domestic brand, regional agents and franchisees have developed well, indicating that the direction and path of pformation is right."

    Yang Jianwu told reporters.


    How to "winter"? Yang Jianwu laughed and said, "If winter comes, can spring be far behind? Confidence is more important than gold!"


    From the interviews of these two enterprises, I can not help but remember Chairman Mao's poems and phrases: "the road is as solid as iron, but now we are moving forward."

    After more than 20 years of market economy baptism of garment enterprises, there may be more "winter" coup.

    One thing is for sure: every winter is the starting point for enterprises to become stronger.

    • Related reading

    China Reserves Cotton For The First Time To Declare Half Of Its Capacity.

    Professional market
    |
    2011/11/25 9:42:00
    15

    Cotton Prices Are Difficult To Influence Terminal Brands, Frankly Speaking, The Cost Is Only 1/7 Of Retail Price.

    Professional market
    |
    2011/11/25 9:27:00
    23

    The Decline Of The National Cotton Is &Nbsp, While The Outer Cotton Break Down.

    Professional market
    |
    2011/11/24 17:41:00
    16

    2011 Cotton Production Increased Slightly By 20% &Nbsp; Price Continued Fatigue.

    Professional market
    |
    2011/11/24 17:39:00
    19

    四川紡織業(yè)利潤增長全靠品質(zhì)和價格雙刃劍

    Professional market
    |
    2011/11/24 16:27:00
    14
    Read the next article

    Experts Teach You The Way To Distinguish Nike &Nbsp And Adidas Shoes.

    In this society of "high imitation", it is as if you have said these two words, it is knowledge and face symbolism! On the contrary, perhaps because of your self righteous, you will lose a lot of fun to spend money on buying goods, and this kind of fun is not to spend money to buy.

    主站蜘蛛池模板: 少妇特殊按摩高潮惨叫无码| 91精品国产色综合久久不| 西西人体欧美大胆在线| 最近中文字幕大全高清视频| 国产精品99无码一区二区| 午夜精品久久久久久久99热| 五月婷婷开心综合| 成人污视频在线观看| 日韩精品久久无码人妻中文字幕 | 摸进她的内裤里疯狂揉她动图视频| 国产又爽又粗又猛的视频| 亚洲大片免费观看| tokyonhot鬼逝发狂在线| 色屁屁在线观看视频免费| 日本a级视频在线播放| 四影虎影ww4hu32海外| 一区二区三区国产最好的精华液| 青娱乐免费视频| 护士在办公室里被躁视频| 口工里番h全彩动态图| 久久se精品一区精品二区| 腿打开一下一会就不疼了| 日韩在线视频免费| 国产三级精品三级在线专区| 中文丰满岳乱妇在线观看| 精品久久久久久久久午夜福利 | 国产亚洲综合久久| 丫头稚嫩紧窄小缝| 特级aaaaaaaaa毛片免费视频 | 色多多在线观看| 少妇被又大又粗又爽毛片| 亚洲蜜芽在线精品一区| 3d无尽3d无尽动漫同人| 日韩精品福利视频一区二区三区| 国产一级视频播放| √天堂中文在线最新版8下载| 色橹橹欧美在线观看视频高清| 成人免费黄网站| 亚洲精品一级片| 7777精品久久久大香线蕉| 最近中文字幕在线mv视频在线|