Where Does The Correct Thinking Of Marketing Come From?

All the robbers were thinking about one thing before robbing: how to get what I needed; all the robbers were thinking about one thing: really bad luck, why I was robbed today! logic Like robbed people, they always feel that Fortune Poor, not complaining about the customer is critical, is blaming the competitors!

Marketing logic is like a robber before action. It only studies what I should do.

It is precisely because of the arrival of a clear target marketer, plus the collision of sellers who are lucky enough, that we are living in the violence of choice. Each product or service category has so many and similar products and brands that can be selected. In recent years, there is another word in the field of sales and marketing, which is as popular as strategy. Almost all enterprises are studying and positioning related issues.

　　 Location The most important problem is that where the correct thinking comes from! The last living creature in the world is never the smartest, nor the most powerful, but the most adaptable environment. Therefore, people's correct thinking is not from a smart and powerful comparison. People's correct thinking can only come from the environment. There's no difference between environment and culture. There is no difference between right and wrong. In Britain, kissing an unknown lady's hand is a gentleman's behavior. In China, it is called a hooligan. You think that good products and services are not necessarily suitable for others, which is just like you are the most beautiful woman in the world, nor can all men like you.

The logic of sales is human. thinking It is rational, so people's correct thinking comes from comparison. Marketing logic holds that human thinking is emotional, so the right thinking comes from identification. So sales oriented enterprises are positioning by comparative advantage: my size is more than other people, my staff number is more than others, my employees are much higher than others, my product performance is better than others, my price is much lower than others, and so on, only I am better than all the competitors, I will definitely be selected by the consumer thinking! But marketing oriented enterprises have always been positioning through selection identification. What I do is not to tell you that I am much better than others, but I want to tell you that I am the most suitable for you. You chose me, I chose you, this is our choice. {page_break}

Here we have to talk about the issue of brand; from the brand positioning, you can completely judge whether your business is sales oriented or marketing oriented. Many enterprises have a very meaningful name for their brands. At least entrepreneurs themselves say that they are very clear headed and design VI with visual impact. They even make beautiful stories for the brand. Every time I can't bear to tell him that he is just selling, and there is no marketing at all, because they are really hard to accept, or even very sad. But the fact is: the brand positioning of sales logic is claiming: This is me, I am better than others! But the brand positioning of marketing logic has always indicated: I am yours! This is our choice! Reason is used to judge, only perceptual is the choice.

The rational orientation of sales is to win a competition; only to study how to be stronger than others. The marketing orientation of sensibility is to talk about a love affair between one another. It must admit that there are too many people who are stronger than you. The key is to tell the other person that you are the most suitable choice! The match is tough, but love is painful. The performance of the game has reached a certain level, a little bit higher than the sky; the people in love are unreasonable, they are all robber logic.

If we treat our customers like this: love at first sight is better than ten years' schoolmates; if we like him, we will die and hang on; if we have time, we will surely hang together; we will never be frightened by his tears; tell him a white lie; quarrel fiercely for a little thing; see that other manufacturers will lose their temper at a glance, or even threaten to get some privileges by breaking up. You must think this is a robber logic, but you are in love this way. This is indeed the logic of marketing! If you don't do this, even if you are the most powerful, the last choice is not you!

If you really want to achieve a leap from sales to marketing, please remember: the correct thinking of people comes from the environment, and the positioning of sales is in a competition, and the positioning of marketing is talking about a love affair.