Promotion: The Magic Weapon Of Clothing Terminal Marketing

2011/11/2 13:55:00 19

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Promotion Terminal Marketing "Magic Weapon"

Along with

Market channel

The importance of franchised stores is obvious, especially in the shoe and clothing industry. Franchised stores have long been the top. But with the rapid development of franchised stores, market competition is also fierce.

Promotion

Means of activity.

Promotion is the magic weapon of clothing terminal marketing.

There are two ways to promote the clothing retail business directly: the first is the discount, the two is the purchase.

VIP card, scorecard, season change and clearance price are all discount in disguise.

Data from a number of market surveys show that the same discount is a double-edged sword, although reducing inventory and accelerating cash flow are harmful.

brand

Image makes consumers more and more aggrieved.

In particular, famous brands or newly opened stores and counters have both the "taste" restrictions and the demand for popularity and cash flow. Stimulating consumption is stimulating sales. From the perspective of maintaining the image, it does give gifts which are exquisite and practical (commonly used), and more respectable.

According to the software, the discount is not as good as the "buy and give". The price is really plus a special gift, with the connotation of "affection", which goes beyond the simple and abstract price figures, and is very suitable for people's psychological pursuit.

Gifts should be associated with their own products.

It is a good choice for women to wear accessories, children's clothing, toys or stationery, if the custom designed limited gifts are more precious.

Didn't anyone open the door for McDonald's to collect Snoopy dolls, and some of the gifts from businesses were getting a good market.

feedback

After becoming a new brand of the brand, serialization and popularization of the market, good results.

Gifts should be refined.

The gift is not refined, why is it pleasant? Only the best quality can win the customers' favor and will not be reluctant to part with it.

Some consumers just take a fancy to the gift to implement the purchase behavior.

Gifts should be of high utilization rate.

Gifts are generally low.

Consumable

For example, giving washing products to cater to the appetite of housewives is very popular.

If the gift has not been used at the same time, it will be "white handed". It will be a waste for enterprises and consumers.

Businesses waste time and customers waste money. After all, wool comes out on sheep.

Gifts should also be of high quality.

The gift itself is a kind of emotional object that is full of people's feelings. If the customer is angry because of the quality problem, it will be more than enough.

Do not think that "giving" means sending.

The quality of the gifts is not only stipulated by the national laws, but the quality ring of the gifts represents the reputation of the merchants, and it has a life and death relationship with the leading commodities and enterprises.

Quality is the capital of buying gifts.

"Buy gift" has been widely used in the current market. It is another popular promotion method used by garment enterprises, and has achieved good benefits and effects.

However, if the sales promotion method is not well used, it will be counterproductive. Compared with the discount "hard injury" - not buying the positive price goods, there will still be some sales volume when it is only on sale.

If the gift is not well delivered, it will do more harm. It may be a long way to go and send away its brand.

Every trick has "break". How to find a balance between sales promotion, sales volume and cost and how to maximize the promotion effect are the issues that should be seriously considered by managers of clothing enterprises and market and planning departments, so as to raise the level of competition and promote the development of the entire garment industry.