Micro Enterprise'S Creative Shoe Covers Attract Many American Businesses.

Wear the shoe cover without bending, and the shoe cover can be reused.

Chongqing youth He Hongjun founded

He Hongjun told reporters that the shoe covers have become the necessities of life for most families, especially during the gathering of friends and family members.

But the traditional plastic shoe covers are disposable, easy to break and pollute the environment, so he has been looking for a multiple use.

"Once, I accidentally stuck my foot in the stone gap of the construction site, and it took a lot of energy to pull it out."

He Hongjun said this gave him design inspiration.

After 5 repeated experiments and modifications, it cost nearly 20 thousand yuan in design fees.

Reporters saw that the appearance of "creative shoe covers" is similar to those of slippers.

The upper is open, and the sides of the shoe are raised. When stepping in, the bulge on both sides will hold up the shoes.

Unlike general shoe sets, he Hongjun's "creative shoe covers" are divided into large, medium and small numbers. Casual shoes, leather shoes and high-heeled shoes can be used.

What are the prices of these products and how about the profits?

He Hongjun introduced, "creative shoe sets" priced at 68 yuan / double.

In terms of convenience, it is about 30 yuan cheaper than a set of shoe covers, and is much more environmentally friendly than ordinary slippers and shoe covers.

When the "creative shoe sets" have not yet been listed, there are nearly 20 supermarkets and stores inside and outside the city to negotiate with him.

At present, He Hongjun has only contacted 4 agents, and has used a small number of products to "ask for directions", but in less than a month, he has made nearly 10000 yuan profit.

What excuses He Hongjun most is, through the friend introduction, "the creative shoe cover" also attracts the American merchant.

He Hongjun disclosed that he was promoting the product through the micro enterprise network platform and some hotels and shopping malls.

"Once the production is on the scale, the production cost will drop by 1/3."

He Hongjun said.

According to industry sources, the average daily use of shoes in single sales offices, schools, hotels and so on is over 100 pairs, and the market of "creative shoe covers" is very large.

In addition, the number of families with more guests is also the purchase group.

How to expand sales channels and open the market for innovative products? Jiang Wei, Professor of Industrial and Commercial University Of Chongqing and senior consultant of Xi Shang Rui information company, believes that as the upgrading product of traditional shoe covers, the "creative shoe set" has a high degree of innovation. If the funds are abundant, we can consider the promotion of the network.

On the contrary, it is recommended to enter the market from a specific group.

For example, Real Estate Company, hotels and so on, this kind of target market usually has enough space to store "creative shoe covers", and the purchasing power is stronger.

Jiang Wei also said that the marketing of a new product should avoid the impact of counterfeit products.

In view of the "creative shoe sets", he suggested that first of all, products should be constantly updated and improved appearance; secondly, the introduction of large enterprise investment, create brand culture, so that consumers recognize products, so as to ensure that enterprises always occupy most of the market share.