Can Sports Industry Become A New Force In National Economy?

The data show that sports industry has become the pillar of the national economy in Europe and the United States. The annual output value of sports industry in the United States reaches US $about two hundred billion, which is two times the total revenue of automobile manufacturing industry, reaching 2% of GDP. The annual output value of sports industry in Britain is seven billion pounds, which exceeds the output value of automobile manufacturing industry and tobacco industry.

In the field of sports professionals in China, it is generally considered how China should transform from the "gold medal power" to "sports power". Should the economic field also think about how the sports industry can achieve all-round development and gradually become a new force to guide the sustained, steady, rapid and healthy development of the national economy?

Sports manufacturing industry is in urgent need of transformation

As one of the two important pillars of sports industry, sports manufacturing industry has developed more successfully in China in recent years. According to relevant information, China now has more than 65% of the world's sporting goods production share, of which sports apparel and sports shoes account for 80% of the world's share. To a certain extent, it is too much to regard domestic enterprises as the manufacturing center of world sporting goods. In the trend of international economic integration, domestic sporting goods manufacturers such as Lining, Anta and other clothing, shoes and hats as the leading products have entered the international market by participating in large-scale international competitions or seeking cooperation with world famous sports organizations, groups and athletes, and constantly expanding their scale and influence. Sports and sports equipment processing and manufacturing related, sports venues in the construction industry in the Olympic Games, Asian Games and other international events have also been driven and developed.

However, as a sport manufacturing industry that stands out from the traditional manufacturing industry, how to optimize the allocation of resources and make the strategic transformation of the brand become bigger and stronger eventually is a problem that people in the industry need to think about and solve. Compared with the world's sporting goods manufacturing powers such as Europe and the United States, China urgently needs to cultivate a number of internationally competitive sports backbone enterprises and enterprise groups, forming a batch of sports industry brands with Chinese characteristics and international influence. Only in this way, the domestic sports manufacturing industry can meet the needs of sports fans for related products, and at the same time create huge profits for themselves. Correspondingly, the per capita sports consumption of domestic residents can be gradually increased, and the proportion of sports industry added value in GDP will eventually increase.

Sports service should be the focus of development

In contrast, sports service industry is a long way to go. As a sunrise industry, green industry and health industry, the connotation of sports service industry is quite rich. It basically covers the competitive sports service in traditional sight and the social fitness sports, leisure sports and the new sports brokers, sports training, sports tourism and public sports venues services continuously entering the people's life.

Large scale international competitions such as the Beijing Olympic Games and the Guangzhou Asian Games have been successively held, and a number of modern sports venues have been built in China. These venues are designed and constructed in accordance with international standards in terms of infrastructure, peripheral facilities, and so on. However, it goes without saying that in the era of post Olympic Games and Post Asian Games, they only undertook the Italy Super Cup, the Chinese tennis open, Barcelona warm-up match and other short-term events or business competitions. Their charm as the world-class stadiums has not been fully applied, and far from the best use. Therefore, it is imperative to further increase the mass entertainment and fitness activities like "bird's nest happy ice and snow season" and "bird nest marine Beach Festival" to enhance the utilization rate of the venues.

However, it is obviously not enough to apply modern sports facilities to the general public. It will undoubtedly better reflect the value of these venues as long as possible. The problem is that in addition to three big balls, table tennis, go and so on, there are few regular competitions in China. The root cause is the lack of popularity and influence of some small and medium-sized sports.

In recent years, China has made many progress in some winter Olympic events and non Olympic events, and women's curling, women's chess, billiards and other sports teams have made outstanding achievements in international competitions. However, the popularity of these sports in China is far less than that of sports such as football or table tennis. It is difficult to build a perfect system and perfect system such as CBA and ping pong. Therefore, the industry should try to cultivate more professional sports service personnel. In particular, high level physical fitness coaches and medical professionals, individual skills coaches, video analysts, psychological counselors and other special talents need more emphasis on training. Only in this way can more standardized and professional sports teams be established, so that these small and medium-sized sports can be professionalized and commercialized, so as to expand their popularity and influence. As for sports brokers, sports training, sports tourism and other fields, there is still a long way to go to form a fairly large scale of national economy.