Deal With Electricity Supplier &Nbsp; Department Store Christmas End Business War Ahead.

Although Thanksgiving is over, discount for all kinds of shopping malls in Tianjin

Tianjin: department store promotion at the end of the year ahead of time "overtime"

It is understood that

This year, the entity merchants are particularly active in the year-end shopping season, which is closely related to the flourishing of e-commerce.

During the "11. 11" singles day this year, the total volume of Alipay pactions on Taobao mall and Taobao network exceeded 5 billion 200 million yuan.

"During our two-day weekend, sales are usually only a few million dollars a day. Even during large-scale sales promotion activities, sales are more than 120 million yuan per day."

An emporium admits.

The last chance to hit sales volume at the end of the year is "not to be missed" for all department stores.

"The rapid development of e-commerce has brought a great impact to the popularity of shopping malls. This is especially evident this year. It also forces many shopping malls to have a bigger" blood base "at the end of this golden consumption season so as to boost the sales performance of the whole year and win back some popularity.

The person in charge of a shopping mall said.

At the entrance of many stores, we can see the sales promotion exhibition cards that are eye-catching. "One pair of forty percent off, two pairs and 45% off", "full 100 minus 40", "consumption is voucher, gift giving" and other activities are too busy.

A brand salesperson introduced: "at the beginning of the activity, the sales volume of boots has obviously risen, and the usual working days will not sell more than 10 pairs a day. After the launch of the event, it will not be a problem to sell 15 pairs a day, but the sales will double up on weekends."

Miss Tang, who bought a boot in a brand store, liked a beige and sheepskin boots earlier. "But at that time, the price was too high, and I bought a pair of boots for 2000 yuan. I feel a little bit distressed. Now, after the event, the boots are only 998 yuan, saving more than 1000 yuan. This is probably the most fashionable type of boots with the highest discount."

Apart from the discount strength of shoes and boots, the discount of brand winter clothing is also overwhelming. According to incomplete statistics, the intensity of brand women's clothing discount is around forty percent off, and men's clothing is about thirty percent off.

A brand official said: "the discount of this clothing may last until the end of the year, and the activities of Christmas, new year's day and Spring Festival will be more vigorous, and more new products will be introduced."

Ms. Zheng, who buys sweaters and casual cotton clothes, said: "before buying cashmere sweaters, but today we can see that sweaters and cotton suits are very cost-effective. I like two of them, which are forty percent off, 209 yuan after discount and 412 yuan, which is 416 yuan cheaper.

This is enough to buy a new product with a positive price. "

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Overnight business has been advanced for a month.

The tall trees on the floor are covered with crystal clear SWAROVSKI crystals, and the trees are glittering at the moment of lighting the decorative lights. The maze of Christmas theme maked by corrugated paper and Western paper-cut traversed time and space, floating in the aurora of Santa's hometown for a while, singing exotic songs of holiday songs. A Hongkong cartoon character with two long ears, "B wing rabbit", was incarnated as a Christmas Elf, hiding in the corner of the commercial district, waiting for a holiday blessing to the tourists.

Although there is nearly a month away from Christmas, thematic marketing will start earlier today and at the end of the year.

Reporters learned that Hong Kong, Heng Lung Plaza, Jinqiao International Commercial Plaza, Daning International Commercial Plaza and so on, have chosen today to hold the Christmas tree lighting ceremony, "fairy tale world" debut.

The night business, which is popular with consumers, will also appear in several shopping malls in Paris spring today, from 12 noon to 6 a.m. tomorrow.

Analysis of the industry, due to the early spring festival next year, coupled with the substantial promotion of electricity providers last month, so that the physical shopping malls in order to seize the market, had to advance marketing, the whole December has also become a "Christmas Promotion Month".

Under the increasingly fierce "discount war", offline shopping malls offer quite attractive concessions in this round of marketing.

For example, in the night business of Paris, spring launched a big discount of "99 minus 70", "full 99 minus 65" in the first hour, and additional raffle activities were launched from 0:00 to 1 a.m.

The year-end promotions of many shopping malls, such as land Plaza and the first eight hundred partners, were also launched today. Sales of "199 yuan to 110 yuan", "shopping grading gifts and full gift of blessing bags" sprout everywhere.

Another feature of holiday marketing in physical stores is a sense of scene.

In addition to actively responding to the electricity supplier's "price war", many shopping malls this year pay more attention to thematic decoration and activities preparation.

The fairy tale color of Christmas is more intense. The shopping arcade uses the multimedia elements such as sound, electricity and so on to turn the shopping process into a "fantastic journey".

In the whole Christmas season, there will also be Bobbi Princess Show, scene drama performance, Christmas concert and so on. Eventually, Christmas marketing will become a theme Carnival lasting for nearly a month.

In Jinqiao international and Daning International Plaza, the layout of block type commercial facilities is more suitable for creating virtual kingdoms.

Jinqiao international, a low carbon Christmas tree built on the sun's plate, is draped in a paper cut coat. In the real layout of the Christmas labyrinth, one of the musical boxes that will shine and sing will bring the typical elements of Santa Claus, Christmas Cottage, aurora borealis to consumers.

Daning International Plaza is a "modern paradise". The lively and lovely cartoon rabbit brings out the interactive links such as Christmas fair, wine party and New Year Countdown concert, and consumers can enjoy the festival after shopping.

In the face of the early promotion of physical shopping malls, the electricity providers are also unwilling to lag behind, giving the biggest discount in the year, and taking the characteristics of online shopping such as "Transnational Consumption" as a magic weapon.

A new Internet channel launched just yesterday shows that consumers can enjoy the "deep discount products" in Europe and the United States during the Christmas season.

The new mode of offshore outsourcing is not buying, but gathering the official online shopping addresses of foreign famous brands. Consumers directly log in to these addresses to buy overseas goods.

In view of the main obstacle of the high freight rate, the world's mail free businesses are listed separately.

Xi'an: at the end of the year, the war is being replaced by the old.

In December 31st, the policy of replacing the household appliances with the old ones is about to expire. It has stimulated another round of consumption promotion by replacing the old with new ones. Under the promotion of home appliance stores, the subsidy scope of the old appliances for the old ones has expanded from the five major categories, namely, color TV sets, refrigerators, washing machines, air conditioners and computers, to the eight categories of hot water, oil fume exhauster, gas cooker, sterilizer and mobile phone, which greatly stimulated the consumption demand of "market for old".

Performance of the old for new is obvious.

Home appliances as an important national policy to replace the old with old ones is aimed at expanding consumption, promoting industrial development, improving the efficiency of resource utilization, and reducing environmental pollution. Since the implementation of the old exchange policy in 9 provinces and cities in Beijing, Tianjin, Shanghai and Jiangsu in June 2009, it has made great achievements in stimulating consumption, expanding domestic demand, and promoting economic growth and the development of household electrical appliances industry.

In July 2010, the old exchange policy was extended to 19 provinces and cities such as Shaanxi, Hebei, Shanxi, Liaoning and Dalian. According to the regulations issued by the three ministries and commissions, the policy of expending the household appliances for the old will be expired in December 31st this year.

Reporters learned that since the implementation of the old appliances exchange in Shaanxi since July 29, 2010, the social and economic benefits have been remarkable, and consumers in the whole province have generally benefited.

According to the data of the Provincial Department of Commerce, as of October this year, Shaanxi province has accumulated 620 thousand sets of old household appliances, and sold 610 thousand new appliances, with a total sales volume of 2 billion 400 million yuan.

The relevant leaders of the Shaanxi provincial chamber of Commerce said that household appliances exchange for the first time in our province has played a very important role in expanding consumer demand, promoting the development of household electrical appliances industry, improving the living standard of residents, promoting employment, and achieving energy saving and emission reduction.

He also stressed that in the good situation of replacing the old with new ones all year round, in the last month of the year of 2011, the successful bidding enterprises should continue to implement this policy, increase publicity and implement the policy of national benefit to the people.

Expand the scope of old exchanges

The reporter interviewed found that consumers in addition to the demand for color TV, washing machines, air conditioners, refrigerators and computers for the five major new appliances subsidies, there is also a huge demand for home appliance categories outside the scope of subsidies for the five major household appliances.

According to the relevant data of Xi'an consumers' Association, there are about 3 million sets of water heaters in Xi'an, of which more than 8 years are still about 40-45 sets of water heaters, that is to say, 14% of the water heaters in Xi'an are "overaged".

Experts said that "overaged service" water heaters and other appliances because of aging components, leakage, leakage and other reasons, there may be more security risks.

As a "fast selling product" in household appliances, mobile phones have been upgrading rapidly, resulting in 1-2 old mobile phones useless in many families.

In view of this situation, in the countdown stage of the old exchange system in 2011, some electric shopping malls put the smoke stove, water heater and mobile phone into the subsidy scope. In Shaanxi Province, eight categories of products were launched to give 10% subsidy to the consumers.

Faced with the end of the state subsidy policy, some consumers also show unprecedented enthusiasm.

Ms. Ma told reporters that there are several old appliances in the family badly in need of elimination. But because they are usually busy at work, they have not come and solved them. At the end of the year, manufacturers have such activities not only to solve their own problems, but also to save a lot of money for themselves.

Ms. Liu also said that before the new scope was limited, water heaters and stoves were not included, and they used to make use of old products. Sometimes they were worried too. After replacing the new products, the safety was improved, and more energy efficient products could be used, and the cost of use would also be reduced.

According to the insiders, in view of the imminent expiration of the policy on home appliances replacement, the delay of the extension, and the arrival of the year-end home appliance purchase boom, the sale of old appliances will usher in a sales peak.

Consumers should prevent individual manufacturers from taking the opportunity to pick up cars and promote inferior quality products through new subsidies. He suggests that consumers should choose regular manufacturers to replace them with old ones, so as not to cause unnecessary troubles and disputes to themselves.

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Nanjing central shopping mall "play Christmas with us"

This week, the central shopping mall launched a big Christmas promotion in advance. With the theme of "play the beautiful Christmas trigger" as the theme, the cash of the leaflet of the clothing leaflet is 88 yuan to send 100/80/60 yuan electronic coupon.

Clothing, cosmetics, cash part of the day accumulated a total of 1000 yuan or household appliances, gold jewelry, watch mobile phones, food, tobacco and cash part of the total amount of 10000 yuan on the day, plus the value of 198 yuan, bed three pieces of a set, the daily limit of 1000 sets of the end of the delivery, then a single small ticket limit sent to a set.

The place where the gift is to be received is: beside the K&C counter on the first floor, except for the special case brand.

In addition, women's shoes, jewelry, cosmetics, cashmere and other categories this week also has a big promotional activities, the new winter men's shoes and women's boots 88 to send 100 yuan electronic coupons, sports outdoor 400 to 100, cashmere part 500 to 200/100.

In addition, the central shopping center international famous diamond Festival debut, customers buy diamond ornaments 10 times points (exceptions exceptions).

In addition, the central shopping mall also carried out "custom art, honor and honour exclusive CEMNI Millennium craton diamond tasting".

Zhou Dasheng launched a mosaic of 1000 yuan, minus 300 yuan, after the full offer of gifts and "CaSaGi 100 karat drill Tour", welcome new and old customers to appreciate and appreciate.

In the field activities, the central shopping mall first atrium Goldlion 300 to 120.

Second the annual sale of home textiles will be 2.5 to 50 percent off.

Southwestern malls, Northland, has a large sales promotion in winter, down to 50 percent off.

In the North Gate Plaza, a big promotion of sun Da's two-day break, a pair of shoes for men and women will be reduced by 50 yuan in cash, and then 88 tickets will be sent to 100.

The 1 floor, Bosideng down house, is 100 minus 30 on weekends.

On the two floor, the most cashmere brand of the city was presented by 500 minus 150/120.

Dealing with Guangzhou shopping mall

Less than a month away from Christmas, even the Lunar New Year is near.

Although Christmas is a Western holiday, but for "department holidays, no Festival" department stores, Christmas is also an important season for promotion.

In this regard, Hongkong shopping malls Department of Christmas promotions on the strength of the method is undoubtedly better than Guangzhou, many consumers will choose Christmas and new year schedule to Hongkong shopping.

Promotion and Christmas lighting show is undoubtedly attractive.

What promotions will Guangzhou department store sell during Christmas? Does the Christmas promotion engine in Hongkong affect Guangzhou's local commercial department stores?

Hongkong shopping center scramble for mainland customers

As far as Hongkong and Guangdong and Shenzhen are concerned, Guangzhou, which is only two hours' drive, has become the designated action of many consumers in Hongkong.

Christmas is undoubtedly the most attractive time of the year.

Shopping malls in Hongkong launched large scale sales promotion and shopping malls lighting exhibition two activities to attract customers. For Guangzhou consumers, shopping + tourism has become the main reason for shopping in Hongkong.

Hongkong shopping malls also value the consumption power of mainland customers. In recent two or three years, the activities launched by the mainland customers have been followed by waves.

The new store of Sun Hung Kai estate, which owns many large shopping malls in Hongkong, has been launched almost all the way, offering promotional activities for mainland customers on Christmas stalls.

Zhong Xiulian, general manager of Sun Hung Kai estate agency Limited, general manager of the leasing department, said in an interview that the consumer market in Hongkong continued to improve this year. Despite the worries of the European economy, it was supported by the consumer situation in the mainland, and the sales estimate was still very strong.

Zhong Xiulian pointed out: "in order to meet the traditional Christmas shopping season, the new eight shopping malls will begin to expand the large-scale promotion activities. The promotion fee is 12% more than last year, up to 21 million yuan, accounting for 38% of the total promotion fee of 55 million yuan."

In addition, Christmas sales are also very optimistic.

Sun Hung Kai property is expected to generate 8 million of the eight shopping malls during the Christmas season (11 days in from December 17th to 27th), driven by the booming consumer spending, up 19% from last year and 425 million yuan, up 21% from last year.

The industry agreed that the high growth of Hongkong commercial department undoubtedly benefited from a large number of mainland customers' consumption in Hong Kong.

Further confirmation from the data of the Hongkong Tourism Development Bureau indicates that the Hong Kong Tourism Development Bureau expects more than 3 million 500 thousand visitors in December, and the number of visitors to Hong Kong in the first 10 months of this year has exceeded 34 million, up 16% over the same period last year.

Among them, 22 million 700 thousand of mainland tourists, up 20%, and per capita consumption amounted to 7000 yuan, ranking the first in the world.

Christmas show in HK

Shopping malls in Hongkong mainly include shopping mall lighting exhibitions, Christmas exhibitions and promotions.

For example, the new eight major shopping arcade of Sun Hung Kai has launched an independent exhibition, which includes Japanese anime, European art, Christmas theme and so on.

These exhibitions are designed to match different locations of different shopping malls.

Lang ho Fang also launched the HELLO KITTY Christmas large device.

Although the exhibition is expensive, the effect is quite obvious.

Sun Hung Kai Property expects that the retail industry will focus on jewelry, designer handbags, fashion clothes, Christmas boutique and skin care cosmetics. The volume of business is expected to grow by 20% over the same period last year.

It is estimated that the per capita consumption of the local people is estimated at 800 to 5000 yuan (HK $), and that of restaurants is between 300 yuan and 1000 yuan (HK $), while the average consumption of mainland tourists is between 5000 yuan and 15000 yuan (HK $), and the food and beverage is 500 yuan to 1000 yuan (HK $).

VIKI from a foreign company has been shopping in Hongkong for Christmas for three years in a row. Hongkong's Christmas lights and lighting ceremony have impressed VIKI deeply.

"The theme exhibitions in Hongkong shopping center are very attentive. Many themes are never seen in the mainland. The photos taken at the scene are wonderful enough and unique, so the Christmas stalls to Hongkong to see the lights have become my habit."

VIKI's view has been recognized by many customers.

In fact, apart from Hongkong, some hotels and shopping malls in Macao are also launching lighting activities for the mainland.

Mainland customers have strong spending power. How to attract mainland customers to come to Hongkong is one of the important tasks of business department stores.

For Hongkong's aggressive customers, local shopping malls in Guangzhou are basically calm.

For example, the main line for the high-end shopping mall is now decorating Christmas decorations. The overall decoration will be arranged in early December, but there will be no lighting ceremony. Christmas parties are also open to VIP.

As for Hongkong merchants, some of the "rob" measures are never worried, because the customers of Libo are relatively fixed, and Hongkong businessmen, no matter whether they do grand lighting ceremonies or seeking help from stars, are relatively temporary, although they can attract attention, but the effect is relatively short-term.