Fashion Chain Management: A Hundred Schools Of Thought Contend Only "Who" Is The Only One.

China has always been the main production base of world clothing, and the garment industry is also the most mature industry in China. Therefore, both garment manufacturing and apparel retailing industry are constantly breaking through and looking for new directions in maturity.

The clothing retailing enterprises are developing in the direction of clothing chains, expanding with the chain mode and heading for the front of the world.

At the same time, there is a hundred schools of thought contending on the road of clothing retail chain. Different clothing retail chains are trying to break through the chain of apparel retailing with their different chain models. At the same time, they have created their own success in their respective chain mode.

In this line, we can see the regional fashion, Metersbonwe, Hai Lan's home, ITAT and so on.

The local fashion was founded in 1997. At the beginning of its first store, the company has positioned its development in the apparel retail chain. For 10 years, it has been committed to building the retail chain.

At present, chain stores have covered Fujian, Guangdong, Hunan, Zhejiang, Shanghai, Jiangsu, Jiangxi and Anhui provinces.

The plan exceeded 1000 in 2011 and 3200 fashion life centers in 2016.

In February 2008, he completed the shareholding system reform and formally established the Limited by Share Ltd. At the same time, he began his preparatory process for listing.

The way of the chain's mode is to jump out of the garment manufacturing industry directly and develop retail chains as the core.

We are committed to building a standard and standard chain system and establishing the three systems of operation, training and supervision as the core of the chain.

In the early years of its creation, the regional fashion center built a chain platform with all direct battalions and worked hard to ensure the profitability of each store.

What is worth mentioning here is the membership management of the odd fashion. It can be said that many clothing chain enterprises in China are doing membership systems, such as ITAT, such as the home of Hai Lan. However, like the odd style of fashion, the membership system is still very few. Since the beginning of its creation, the new system has established a complete membership management, and has also achieved great success from the membership system. Most of its sales come from its own members.

At present, the local fashion has launched a franchise chain. It can be imagined that relying on the mature mode of the direct store and the rapid expansion of the franchise, in the near future, it will become the leader of the domestic apparel retail chain.

Founded in 1994, Metersbonwe only had a small factory at the beginning of its creation. At that time, domestic clothing enterprises mostly focused on OEM, and had little awareness of their own brand.

Metersbonwe spares no effort to promote Metersbonwe's casual wear brand for the young market.