Store Operation: Clothing Owner's Purchase Must Kill Skills

open clothing Store, purchase is very important. Stock purchase How to determine the quantity, quality and type of goods? How to reduce costs and when to replenish goods? These are the things that shopkeepers need to consider ahead of time. I'll teach you a few skills. Help store master the secret of purchase.

　 Budget scale for goods: 5: 3: 2

The newcomers should first select the goods according to the location, size and style of the clothing store. For example, a 30 square meter clothing store has a quantity of about 250 pieces, and 50 square meters of clothing shops. The number of goods purchased is about 350 pieces. Secondly, the novice should pay 5 to 3: 2 to make a budget sheet before the purchase. Finally, when purchasing, go to the market for a day, compare the price of wholesalers, because the wholesale of clothes is very large. Often a commodity with 20 yuan in a market can get 15 yuan in another market, so we must compare it and proceed to implement the purchase.

Control replenishment funds and stay away from the bottomless pit.

If the first shipment of the novice garment makes a profit, don't blindly buy it. Replenishment of clothing stores capital The number is more important. Many bosses figure out their profits in their books, then turn to their pockets, but they can't find the money they have earned. This is because you put all the money you make into replenishment, and your profits will always be in the goods. This is a bottomless pit. The more goods you roll, the more you will find yourself losing money.

Replenishment funds must control the balance. For example, the novice clothing from 31 days of this month, the sale cost of this month is ten thousand yuan, this is the replenishment funds, only the mandatory cost and profit separate, can "roll" out of profit.

How to improve the cost performance of goods

In the face of the rising cost of the whole garment market environment, the novice is the most effective way to reduce costs. At present, clothing wholesalers are divided into two types: direct suppliers and two level agents, and the goods they sell are different. For example, a sweater, manufacturers directly supply a 55 yuan, the material is pure cotton, and the two class agents make the same style and color as the factory direct supply, and also sell 55 yuan, but it may be 60% cotton quality. These two kinds of sweater are sold in the store, pure cotton can sell high price, and 60% cotton can not sell high price. The clothes that look the same can only distinguish the quality from the knowledge of clothing materials, which is an important way to improve the price performance ratio of goods.

It is suggested that the novice of clothing store should develop their basic knowledge of goods, improve their purchase quality, and introduce product value to customers in sales.

　 Looking for several "friendship partners"

The clothes store owner's eyes are good enough to represent the entire customer base. When a clothing store determines style, new clothes novice should not fill the market to transfer goods, and find two or three friendship partners as long-term partners. When you work with a number of suppliers for a long time and become friends, the supplier will reduce the price when you purchase. When you encounter the capital turnover crisis, he will agree with you to implement the selling way. First you will distribute the goods, then pay the money, and the business will not be in the favor; another advantage is that you will be relaxed and not tired. When you need replenishment, maybe a phone call can be completed. {page_break}

　 Development of purchase routes

At present, the more popular counterparts are "fighting goods". It is to go out with other friends to collect goods, and then divide them according to the cheapest price and lowest amount, thus reducing the cost of accommodation, food, freight and so on. Finding the right coller, first of all, you need to know the style, quantity, time and place of picking.

It is suggested that the best partners should be friends or merchants from other places. They must not be merchants in the same city, but they can not be merchants in the same market. Otherwise, they will face the problem of vicious competition and difficult sales.

　　 How to identify the roasted goods shop

What are the precautions for identifying the roasted goods store in the wholesale market?

First, many versions, many series of goods, inconsistent styles of the stalls, suspected of speculation. Second, some stalls even though they have factories, but the factory's goods are not sold throughout the year. A factory that only knits T-shirts, and its stalls sell their clothes in winter. Third, many stalls, not much stocking, usually sold out in the morning and turn to the small workshops in the afternoon or make a new version. There are also some family members who only hang the version of the trial version, and the other replied, "goods on the road", "just sold out" and so on. These are suspected of speculation. Fourth, there are more than two stalls with the same goods. Although the prices are the same, they may all be roasted.

Several kinds of "slang" in clothing market

For beginners who have just entered the clothing sales industry, some "slang" can help themselves increase their strength. For example, "one hand" means that the clothing is in line with the code (that is, a garment from S to XL). "Miscellaneous", "whole", miscellaneous money and the entire clothing are mostly for the stock clothing. The so-called "miscellaneous" clothing, generally refers to one or several fabrics under a variety of styles of clothing, and the whole clothing is in a style, there are a large number of the same style of clothing.