"Silver Industry" Has Unlimited Business Opportunities.

On the afternoon of October 28th, Tian Kehua and his wife Wang Shimin boarded the new Golden Bridge 2, together with more than 160 other members of the tour group, and began a 5 day trip to Korea.

Gao Yang, director of the exit Department of Weidong international travel agency, introduced a questionnaire survey of the elderly consumer demand market in the early days, and found that the demand for tourism for the elderly is on the rise.

With the development of society and the improvement of people's living standard, more and more elderly people are no longer satisfied with sitting at home. They are eager to be able to do something old and enjoy themselves.

Therefore, we can say that while our city is facing an aging society, a huge potential consumer market is quietly forming.

Gaoyang was excited by the findings of the "silver army" that led to the rising demand for tourism in the elderly industry: "this positive news has made us feel that the old market has not yet been noticed.

Therefore, the expansion of the elderly market has been formally incorporated into the new year's market development plan of Weidong international travel agency.

The huge demand for travel for the elderly has also attracted the attention of Weihai brigade.

Jiang Bingrong, deputy general manager of Weihai China travel service, said that they organized the activities of "sunset red", "elderly tourism special train box" and "old age holiday tourism team" this year. The two international and domestic markets are advancing simultaneously, and the target is clearly locked in the "silver haired people".

From 1 to November this year, they organized thousands of elderly people to participate in tourism activities for the elderly.

Hu Jun, director of the marketing department of the city cruise Bureau, said that there are more than 100 travel agencies in our city. The travel agencies with foresight have long been stared at the huge market of the 400 thousand "silver army".

City Civil Affairs Bureau responsible person said, at present, there are nearly 80 kinds of pension institutions in our city, among which 12 are pension institutions established by the society, and there is an upward trend year by year, which has become a promising investment industry for many businesses.

The aging industry contains unlimited business opportunities.

According to relevant information, China has become the largest number of elderly people in the world. The population aged 60 or above reaches 140 million, accounting for 11% of the total population.

The annual demand for the elderly market is 600 billion yuan, while the annual product for the elderly is less than 100 billion yuan. The huge gap between supply and demand makes the aging industry "unlimited business opportunities".

From our city, the proportion of the elderly over 60 of the total population is as high as 17%. The huge market demand of the about 400000 silver army has made the aging industry of our city have unlimited business opportunities.

The development of the aging market is far behind this summer. The grandson of Ms. Liu, a resident of Yihai Garden, has gone to university. She no longer needs her to cook and read.

Suddenly, Ms. Liu has developed many ideas: making beauty, buying clothes, and then taking part in an old age dance training class.

Ms Liu wants to find a beauty salon for the elderly, but she can not find a professional beauty salon for the elderly in the urban area.

She wants to buy an old age skirt worn on formal occasions, running several shopping malls in a row, not a small size, or an old-fashioned style, and can not wear out the desired effect.

Finally, I had to make a purchase in a small shopping mall.

The old lady asked her to buy a pair of cloth shoes and a magnifying glass.

At present, all kinds of shops and goods for children and young people are everywhere, but shops that lock in the old age groups are very hard to find.

The reporter ran 3 shopping malls in Xinwei road in downtown. Apart from a shopping mall set up a special cabinet for elderly health care products, other clothing, nutriment, daily necessities, cosmetics and beauty products were all targeted at young people, women's products stores, children's products stores, maternity products stores and fashion fashion shops.

Although some shopping malls display some of the daily commodities of the elderly, they are of a single variety, old style, and even some goods are out of stock.

In a shopping mall, the reporter consulted a person in charge of the sales department.

This person in charge introduced that the first thing is that the profits of the aged commodities are low, and the two is that the manufacturers lack confidence in the development of the old market, that the young people are willing to spend money on consumption, while the old people lack the desire and impulse to consume.

"Compared with the huge market potential, the service and development of the aging industry is far behind the market demand."

The elderly workers are a special social group. The special physiological, psychological and behavioral characteristics of the elderly determine their consumption ability, consumption preference, consumption behavior and consumption decisions.

If the market can not satisfy this particularity, it will form a consumption fault.

Zheng Yuchan, an associate professor of economics and teaching at the Party School of the municipal Party committee, believes that at present, most producers and managers have misunderstandings about the development of the aging market, making the aging market almost a "blind spot".

Nowadays, many old people's consumption concepts and consumption psychology are very advanced. Manufacturers and businesses are not enough to estimate this, and the market potential has not been fully excavated.

Old age consumption is expected to "winter to spring" before, after the district crown area Aunt Liu lived in Nanchang where her daughter was in Nanchang, found that "sunset sunset service center" chain stores, a wide range of elderly supplies.

When she came home, she bought a large package of old products such as magnifying glass, hearing aids, cotton socks, cotton shoes and so on.

Aunt Liu said that in Weihai, these things do not run ten, eight shopping malls certainly will not buy.

Insiders said that in some big cities such as Beijing, Xiamen and Nanchang, the "one-stop" shopping shops, especially for the elderly, such as "sunset red service center", are booming and business is booming.

City Elderly office staff believe that the legs of the elderly are not good enough. When buying things, they feel tired at the same time. This kind of store is not only the care for the elderly, but also the inevitable choice of marketization.

"The aging degree of Weihai is increasing year by year, and the market for the elderly goods market is unlimited."

Zheng Yuchan believes that in a highly competitive market environment, production enterprises and businesses must adapt to this situation, segment the market level and subdivide consumer groups before they can find new consumption hot spots.

In the current aging industry, there are plenty of room to expand in the household service industry, medical care industry, insurance industry, elderly financial management industry, the elderly leisure entertainment industry, and the aging tourism industry, which are closely related to the elderly's life.

As businessmen, we should see these opportunities as soon as possible and seize the initiative of development.

The elderly sector professionals believe that the "silver industry" should not only be an industry to promote economic growth, it should play its important social functions to improve the quality of life of the elderly and protect the physical and mental health of the elderly.

Whether the aging industry can really develop depends on the consumption ability of the elderly.

When considering economic policy and planning, the government should consider the construction of social security system for the elderly.

A reliable old age group can finally release its due consumption potential and push the aging industry to mature.

(reporter Yin Hongjun) after the interview, reporters need to "pioneer" reporter interviewed in the Garden District, a eight year old old man's bedside placed more than 10 bottles of "health care drugs".

The old man said, this is the "health drug" she bought for three thousand or four thousand yuan, because she has thrown away a lot of food.

This year, the hotline of the Weihai Daily has received many complaints from the elderly people who are being cheated on the "health products promotion conference". This newspaper has also published some related reports in succession, but there are still many elderly people being cheated.

Through this undesirable social phenomenon, we can see how strong the consumption demand of the elderly is.

It is understood that in some developed countries, the elderly have become the "Darling" of the market.

In order to cater for the needs of the elderly, manufacturers are doing everything possible to develop the service market for the elderly.

Professionals believe that in China, the "silver industry" will be combined with automobile, real estate and other industries to form the ten most profitable industries in twenty-first Century.

At present, in many parts of China, old people shops, old people toy companies and old people travel companies have appeared.

In our city, the market for the elderly is basically a "blind spot".

Who will be the forerunner of this field?

We will wait and see.