Designer Brand Will Become The Magic Weapon Of PK Core Competitiveness Of Professional Market Of Spinning And Weaving Clothing

Special guest: Xia Weiliang, chairman of Jiangsu Shi Wei Wei Group, Changshu

With professional

Designer brand has become the fastest growing highlight because of its professional and creative brand characteristics.

The introduction of excellent and potential designer brands will be the next step for professional market managers, and will also be a magic weapon for the future PK core competitiveness of the professional market.

What kind of development space do you think the designer brand will have in the professional market?

Xia Weiliang: Chinese brand

In the face of such a vast market, how does the designer brand occupy the market with the exclusive advantage that no one owns me? That is, they are fashionable, exquisite, unique and have strong market competitiveness.

Compared with mass produced brand clothing, designer brand avoids the similarity to the greatest extent, caters to the consumers' pursuit of personalized psychological appeal, so this is the core competitiveness of designer brand, and the market potential is very huge.

Of course, designer brands can not simply seek differences for the purpose, its design must face the market, only in this way, the designer brand in the professional market space will continue to expand.

In my view, the designer brand is just coming to the fore. I believe that as time goes on, the space for development is bigger and bigger.

How to help designer brands stand out in the fierce competition? What are the specific policies?

Xia Weiliang: many designers are young students who graduate from schools. They have ideals, aspirations, passion and professionalism, but their market experience is not enough. They can not accurately locate the market participants, nor do they know much about the consumption needs of different cities.

In addition, due to the fact that most of them leave school soon or business hours are short, there is a general shortage of funds and so on.

The market should look at the designer's brand in a forward-looking way. If a market can introduce a professional designer with clothing design, production and sales into the market, it will surely enhance market savour and market adaptability.

Therefore, we welcome independent designers to enter the brand clothing center of China. In order to help them stand out from the many merchants, we have formulated a series of preferential policies, such as providing them with obvious location shops, giving preferential treatment on rent or free rent in certain years, and often helping them analyze the market and precise positioning.

In addition, the China brand clothing center has also made full use of the Internet service of Shi De Wei Industrial Group, which is owned by the market for nearly 10 years, and has the resources advantages of cooperation with Baidu and Alibaba. This will provide useful help for designer brand to enter e-commerce platform.

At present, is the hardware and software condition of bait city attractive to designer brand?

Xia Weiliang: the attraction of a market lies first in its environment, including the market building image, the hardware of operation and service facilities, and the software of service initiatives, service levels, service attitudes, cultural atmosphere and so on.

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China brand clothing Center (salvage city) is the newly built market in the locality, with a floor area of more than 2.8 cubic meters. It has many advantages in hardware construction. There are large central air conditioners, seven escalators and vertical elevators, walkways are commodious and accessible, and the interior is clean.

On the software construction, the market culture atmosphere is strong, management personnel behave civilized, service enthusiasm, special person is responsible for communicating with merchants, timely for merchants to solve problems.

In our market, we also run "bosses' schools regularly". We often organize business people to learn ways of doing business, dealing with people's affairs and relevant laws and regulations.

All of these are attractive to customers, and a market that is attractive to customers will be full of charm for designer brand.

What is the current situation of introducing designer brand into the city of bait? How about the designer brand that has already entered?

Xia Weiliang: in September of this year, the Chinese brand clothing center ushered in the first designer brand. This brand designer shop named "we design" opened in September 12th this year. Two partners and "we design" brand designer Liao Chao and Liu Hongfei graduated from the fashion design department of Jiangnan University. Liu Hongfei once worked in Beijing as an assistant director of marketing in the famous French dress Luisa Ferro as a director of marketing, and came to China's largest clothing wholesale market, Changshu clothing city of China. After studying with Liao Chaoyi, a friend of the same professional graduate, she finally chose the Chinese brand clothing Center (fishing city) and rented 3323 and 3326 two shops.

Their original brand, "we design", is fashionable and fashionable in fashion, and has been running in fashion for two months.

It is gratifying to note that people in Nanjing, Wenzhou, Wuxi and other cities have taken the initiative to contact him to discuss the issue of franchised stores, of which the Wuxi franchise will soon be opened.

Designer brand has a bright future because of its professional, creative and personalized brand characteristics. The introduction of excellent and potential designer brand is one of our direction of work. This will be one of the magic weapons for the future PK core competitiveness of the professional market.