Adolescence Hit Menopause - Clothing Business: O2O To Become The Offline Trading Front Desk

However, if a businessman provides a kind of online search for consumers, when consumers pay online and then bring them to the real shops, will they provide the shopping mode of goods and services under the line, will they attract those consumers who still have no idea about online shopping?

In fact, this consumption pattern has already appeared. The essence of many online group buying activities is to follow such a business mode, but now it has a more professional name: O2O, that is, online to offline.

It can be measured because every paction or appointment is online.

Li Kaifu said, "if you don't know that O2O knows at least group buying, group buying is just the tip of the iceberg, just the first step."

O2O mode is not new in foreign countries. In 2006, Wal-Mart Store Inc put forward the B2C strategy of Site to Store (through B2C to complete the collection and online payment of orders, customers to more than 4000 chain stores to pick up goods, significantly reduce operation, logistics costs and POS credit card queuing time, enhance the associated sales in the store.

The concept of O2O was put forward by Alex Rampell in August last year.

It has just been recognized in China.

Online ordering entity store experience or will achieve win-win online and offline

E-commerce is developing rapidly in the "fertile land" of the Internet. Traditional stores are retailing with centuries of practice.

When brand business is developed as an independent department to a certain stage, many contradictions within the enterprise are fully exposed, such as channel conflict, contingency capability, flexible supply chain and unified experience.

The emergence of O2O seems to indicate that the multi-channel integration of online stores and online e-commerce channels under the brand line is not an irreconcilable contradiction in the O2O mode.

For example, a customized menswear website called J.Hilburn received $5 million in financing, which employs about 1000 people.

It is not hard to see that O2O emphasizes "experiential consumption in store", while previous e-commerce emphasizes "online consumption", and the relationship between traditional business and the former is mutually beneficial cooperation, and the latter is interest competition.

This will also stimulate the acceptance of traditional business to this model.

When branding establishes a healthy ecosystem of e-commerce channels.

In the integrated channel, the typical sales process becomes the following scenario: the order replenishment channel may come from the official website of the brand, or from the sales center of the call center, mobile terminal, Taobao shop, platform business or store.

These order needs will be distributed to the most suitable order delivery point through the unified order management and processing center of the brand. It may be handled by the logistics center of the brand, or by the shop of a dealer.

Finally, the key to multi-channel integration is how to achieve the interests of orders among brands, shippers, product distributors and members.

And if the O2O mode of brand online and offline integration is effectively built, it will obviously alleviate the channel conflict between online and offline, and also meet the low price and large demand that the electricity supplier needs.

O2O mode requires consumers to pay web sites. Payment information will become a channel for businesses to understand consumers' shopping information, facilitate consumers to collect data for consumers, and achieve precise marketing purposes, so as to better maintain and expand customers.

Customers who increase through online resources will not bring too much cost to merchants, but will bring more profits.

For service providers, the O2O mode can bring large scale and high viscosity consumers, and thus win more business resources.

Mastering the huge consumer data resources and the highly localized vertical website can also provide other value-added services to merchants with the help of O2O mode.

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The improvement of service system is to promote the development of surrounding industries.

The difference between O2O and B2C and C2C is that the platform attracts consumers through the online way, but the real consumption of services or products must be experienced by consumers, which puts forward higher requirements for offline services.

It is also a big problem whether these rapidly rising entrepreneurial companies can control the stable service system.

The O2O mode pursues the consumption mode of "online payment + physical store consumption", that is, when consumers complete the payment online, they will go to the physical store consumption based on consumption vouchers.

The specific operation mode is mainly shown in coupons, group buying and hotel reservation.

Group buying is mainly based on discount sales promotion, which pfers the letter to the consumers under the line, and pfers online consumers to offline customers by group buying.

But unlike the one-off marketing of group buying, O2O, as a long-term marketing tool, must absorb the experience of group buying in the market, and have a relatively stable and stable service.

Ensure online information and offline services are symmetrical.

But online payment and offline experience can easily lead to the dilemma of "before payment is God, and nothing after payment".

This embarrassing phenomenon is common in many popular group buying websites at present. For example, the custom-made entity products do not match the consumers' expectations, the quality is lower than expected, or even extremely inferior, and the service attitude is bad. Once this phenomenon occurs, consumers will be in a very passive position.

Nevertheless, Li Kaifu once said: "group buying instructed offline merchants to get local users online, and instructed users to search for local services through the Internet, and paved the way for O2O."

It is not hard to imagine that once the O2O mode is popular, it will provide a broad market for mobile payment and two-dimensional code providers.

CEO Wang Pengfei, a 2-dimensional code service provider, is excited by the excitement of O2O, because online payment and offline consumption will serve as an accurate and convenient consumption certificate for the two-dimensional code.

Since 2010, a total of 64 O2O mode enterprises have been favored by venture capital, and the investment amounts to nearly 7 billion yuan this year.

Customer group CEO Zheng Zhixiang said: this year is "thousand League war", next year will be "thousand O wars" Zheng Zhixiang believes that the O2O mode has long been hovering outside the Internet gate service industry really caught the Internet Express, the online consumers are well led to the offline shop to spend, perhaps next year will be the first year of O2O mode burst.