Warm Clothing "Noble" Winter &Nbsp; Marketing Promotion Again.

"It's too expensive. It's too expensive! It costs thousands of yuan, a dress for a month.

At the moment, it has entered the peak season for the purchase of winter clothing, and the clothing prices of the major shopping malls have soared.

Survey: new down jacket "noble" to welcome winter

The temperature dropped day by day. Last weekend, Ms. Liang Min frequently traveled to shopping malls and clothing wholesale markets in Wanzhou to prepare winter clothes for a small family.

Careful Ms. Liang found that the new cold down, light and comfortable new down jacket, detachable down jacket and fur clothing were much more expensive than the same period in previous years.

"Last winter, the price of women's down jacket and down vest was between 800 yuan and 1000 yuan.

But this year, women's mid length down jacket has reached 2 thousand yuan, and some styles are approaching 3000 yuan. They are all catching up with the sheepskin coats! "Liang Min told reporters that she was found in a down jacket store that the price of the down garment this year has risen all the way.

People also visited the down jacket Market for several days, and found that the price of new brands such as Bosideng, Jack O and other famous brand down garments was obviously higher than that of last year.

"This year, raw materials for making down garments are rising, both inside the filler and chemical fiber, cotton fabric."

A store clerk said that the price of the new down jacket this year is 10% to 20% higher than in previous years.

According to another brand down clothing agent, this year's quality down with 90% of the quality is 80 thousand yuan to 100 thousand yuan per ton. Last year, it has risen to 2.3 million yuan per ton, and the price has increased one or two times.

"Brand enterprises need 4 to 6 months' operation cycle from new product design, purchase of raw materials to wholesale and retail sales, and the brand that has been prepared early in spring will keep the new price on the shelves this year."

In addition to the rising price of the new down jacket, the price of the new fur has also gone up.

The length of the whole mink coat is only 80 centimeters, the new price is more than 2000 yuan higher than in previous years, and the price of the medium and long style whole mink coat with the brand has increased by more than 30%.

{page_break}

"Fur clothing sales increase year by year, raw materials are in short supply."

In the new century, a salesperson of a brand fur store said that the market price of the mink skin was about 220 yuan / Zhang last year. This year it rose to 280 yuan / Zhang to 310 yuan / Zhang, and fox fur rose even more. From last year's 300 yuan / Zhang to 400 yuan / Zhang to 500 yuan / Zhang to 600 yuan / Zhang, the raccoon skin has also gone up to a certain extent.

The market demand for fur at home and abroad is increasing, but the supply is not enough, and the price will naturally go higher.

Analysis: why clothing prices go higher?

Reporter inquired the professional website to know, since October 2010, the cotton price has been singing the triumphant song all the way, until this year March, the domestic cotton price has broken through the 30 thousand yuan / ton mark, has reached the highest value in ten years.

But then cotton prices began to go down all the way, down to 19 thousand yuan / ton, or 44%.

According to the insiders, many textile enterprises are still in the stage of de stocking. The main reason is that cotton prices have risen sharply last year, cotton mills have hoarded cotton in large quantities and expanded production capacity, and cotton prices have fallen sharply this year, far exceeding the general expectations of manufacturers.

The rise in labor costs has also led to a rise in clothing prices.

At the same time, the supply system of manufacturers also leads to the increase of agent costs.

Weapon: two strokes can help you save money and clean clothes online.

In the face of thousands of brand clothing movements, many citizens are unbearable. They have lamented that "money is not worth money".

Some netizens said, "the price of clothing in the shop is really unacceptable, and online shopping can be tried on the spot now. I haven't bought clothes in the mall for a long time."

Compared with the clothing brand of shopping malls, online clothing has also risen to a certain extent, but the price advantage is still obvious.

Marketing promotion again

"With the same brand of clothing home textiles, new products have not dropped."

Yesterday, new century department store two or three floor clothing related responsible person told reporters, winter clothing prices rise many factors, in addition to raw material prices, new design, product upgrading, shops rent price rise will indirectly improve clothing, home textile products retail prices.

"Consumer demand has been rising year by year, and the number of high-end brands in the provincial capital has been increasing steadily in recent years."

The person in charge suggested that every big holiday would bring a lot of promotional activities to the mall. Customers with limited capabilities could wait until the consumption was more affordable.